local Articles

Local is a twelve-part Oni Press comic book limited series written by Brian Wood and illustrated by Ryan Kelly. Each issue is intended to be a stand-alone short story, taking place in a different town across North America. A recurring character, Megan, provides a thread for readers who follow the series in sequence. Megan is the main character in some issues, while in others she is a spectator or background figure.
Local resembles a previous series of Wood’s, Demo (published by Ai...

Use Social Media Analytics To Ensure You're Reaching Local Customers

With more brands, agencies, and indie producers turning to Facebook for their marketing and promotion efforts, I want to share with you two very engaging social media analytics startups that provide important data for businesses.

YouTube Stars Rhett & Link Premiere New IFC Television Show

As Nalts writes today, there aren't too many YouTube stars who have crossed over from the Internet to television with much success. Whether audiences aren't ready to embrace web stars on the TV or the web content doesn't easily translate to the traditional TV format, ...

Record Breaking Viral Videos: Lip Dub, Rubik's Cube, & BMX Triple Jump

I can scarcely go a day anymore without at least looking at my favorite curated video sites to see what new videos are popular. That says a lot about what a video junkie I am, but it also says a lot about how much great ...

Video Has Changed The Search Results Forever: Bruce Clay

We had the privilege of speaking with Bruce Clay at SMX, and he spoke at length about how video has impacted the search results in dramatic and permanent ways. Bruce is one of the most-trusted voices in the search engine marketing space--he founded his SEO ...

Welcome to Personalized, Geographically Targeted Video Advertising

While there's plenty of evidence that brands are embracing online video as a new and powerful medium for advertising, the overwhelming majority of video ads are still created for television--that is to say, they're created as a one-size-fits all solution. A brand makes a commercial, ...

48% of Smartphone Users Watch Video on Them, 82% Notice Mobile Ads

Smartphones are spreading like wildfire and users are beginning to rely more and more on them according to a recent study, The Mobile Movement: Understanding Smartphone Users, done by Google and Ipsos OTX, an independent market research firm. They pinged 5,013 US adult smartphone owners ...

Best Viral Video Marketing Campaign: Second Baptist Church of Houston's Dance Party

Every week I try to find one or two viral marketing videos that stand out with their excellence in creation and execution, so we can learn for ourselves by analyzing what works for other brands. This week, the brand in question is actually a church--Second ...

The Week's Best Viral Videos & Marketing Lessons - Tornadoes, Cats, & Cellos

Each Friday I give video curating a shot with this column, hoping to find videos that both entertain and educate. Even in unbranded "home video" success stories we can find things to learn: what causes emotional responses in viewers, how videos are shared, and what ...

College Bans YouTube Education Seminar: Evan Emory Fallout in Muskegon County

Muskegon Community College appear to have put a lockdown on all campus events with any relation to their former student, Evan Emory, who today started his 60-day jail sentence for posting a video on YouTube. My efforts along with local residents to schedule an educational ...

Relax, People, Bing Isn't Overtaking Google Anytime Soon

New data this week from Hitwise shows Bing on a pretty impressive upswing in the search engine market share race. And while that's definitely something worth pointing out and taking notice of, it's not really earth-shattering. It's definitely not a sign that Bing is about ...

YouTube Stars Rhett & Link Land IFC Deal for Reality Show

It seems that Hollywood has finally realized how popular this online video thing is, and they've started digging further and further into sites like YouTube and Vimeo to find their next big hit. Not too long ago, I wrote about Epic Meal Time, and how ...

Television Advertising Takes Cue from Online Ad Targeting

I read a pretty interesting article over at The Wall Street Journal which I don't really view as an unbiased news source, but which does have massive resources to come up with interesting articles. The article in question talked about how personal information is being ...

The Week's Best Viral Videos & Marketing Lessons

I wrote yesterday about the discovery problem with online video.  There's so much video being uploaded at such a rapid pace that it's literally impossible for every video to have an even chance to be found. The average viewer has neither the time nor the ...

SEO Ranking Factors, Trends & Search Predictions for 2011

Bruce Clay is a name that should mean at least a little something to you if you're in the search engine optimization business. They are one of the oldest, largest, and most trusted search firms in the world. And they're using their considerable experience and ...

5 Tips for Creating Effective Interactive & Clickable Videos

Clickable video poses exciting opportunities for the future of video. Video is projected to continue its dominance of web traffic, largely because it's a much more engaging and connected form of communication than written word. (Wait till my girlfriend reads that). The majority of the ...