local Articles

Local is a twelve-part Oni Press comic book limited series written by Brian Wood and illustrated by Ryan Kelly. Each issue is intended to be a stand-alone short story, taking place in a different town across North America. A recurring character, Megan, provides a thread for readers who follow the series in sequence. Megan is the main character in some issues, while in others she is a spectator or background figure.
Local resembles a previous series of Wood’s, Demo (published by Ai...

How International Brands are Localizing Video Ads for the Spanish Market

How International Brands are Localizing Video Ads for the Spanish Market

How do international companies, like Coca-Cola, Procter & Gamble, Unilever, Nestlé, and MacDonald’s adapt their video advertising and marketing campaigns for local audiences? We take a look at the different approaches taken in Spain and how these transnationals are engaging with Spanish consumers.

Online News Video Reaching Saturation Point? [Report]

Online News Video Reaching Saturation Point? [Report]

Pew put out the State of the News Media 2014 and it took a long look at online news video including who watches, how it’s growing and what the future might hold. Are you watching a lot of online news? If you’re a Millennial you may very well be. If you’re trying to market to Millennials, you might just find a cheap place to put some ads within the confines of this article… read on!

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

BodyLogicMD discovered that by embedding videos into important landing pages, their company started dramatically shooting up in search rankings. They also had a plan for spammers who took up some of that valuable search result real estate. Here’s how BodyLogicMD found a way to shoot nearly to the top with their strategy.

The Weekly Online Video News Round Up – Final Cut Edition

The Weekly Online Video News Round Up   Final Cut Edition

This week I've got to get the final cut of the pilot episode over to the contest people. But, as always, I've been keeping an eye on the industry to see how things are going and this week there's some interesting stuff from the likes …

Glocal Tries to Become Hulu For Local News Video: Will It Work?

Glocal Tries to Become Hulu For Local News Video: Will It Work?

Last week a new video curation site called Glocal came out of beta.  Their mission is to deliver an all-in-one site for local news provided by networks, newspapers, businesses, and other entities in order to get their videos more views and ad revenue.  The new …

Auto Makers Latest to See Value in Personalized Video Ads

Auto Makers Latest to See Value in Personalized Video Ads

Over the past few months I've talked about personalized video ads from products like Mixpo's SmartVideo and now Eyeview, who's been pulling down some serious investor cash to develop its personalized video advertising technology which has not caught on among auto industry leaders like Mazda, …

Social Video & Real World Publicity Stunts Go Hand In Hand

Social Video & Real World Publicity Stunts Go Hand In Hand

Publicity stunts are as old as the notion of publicity itself. As soon as business owners realized good word of mouth and positive buzz and generate more interest and revenue, many of them started dreaming up publicity stunts. Even as viral video campaigns become the …

TumTiki Celebrates New Showtime Series With Sweepstakes

TumTiki Celebrates New Showtime Series With Sweepstakes

TumTiki is an online video library with 700,000 free videos. They have a lot of television episodes, as well as a great number of locally-focused video content like sports and news. They also have some titles for rent, which they do through Amazon's system. And …

How to Get Legal Permission For Shooting Video: The Orabrush YouTube Marketing Story – Part 4 of 4

How to Get Legal Permission For Shooting Video: The Orabrush YouTube Marketing Story – Part 4 of 4

In this finale segment on the Orabrush YouTube marketing story, I again interviewed Orabrush CMO Jeff Harmon to talk about how his company has managed to get legally-binding permissions for shooting people and locations featured in their YouTube videos, without it slowing down your production …

Old Milwaukee Has 90% Of A Killer Video Marketing Campaign On Its Hands

Old Milwaukee Has 90% Of A Killer Video Marketing Campaign On Its Hands

Here's what we know for sure: actor Will Ferrell was recently in Davenport, Iowa to film some commercials for Old Milwaukee beer. We know this because there were numerous local news stories about citizens bumping into Will at a local bar. We also know it …

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