local Articles

Local is a twelve-part Oni Press comic book limited series written by Brian Wood and illustrated by Ryan Kelly. Each issue is intended to be a stand-alone short story, taking place in a different town across North America. A recurring character, Megan, provides a thread for readers who follow the series in sequence. Megan is the main character in some issues, while in others she is a spectator or background figure.
Local resembles a previous series of Wood’s, Demo (published by Ai...

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

BodyLogicMD discovered that by embedding videos into important landing pages, their company started dramatically shooting up in search rankings. They also had a plan for spammers who took up some of that valuable search result real estate. Here's how BodyLogicMD found a way to shoot nearly to the top with their strategy.

The Weekly Online Video News Round Up - Final Cut Edition

This week I've got to get the final cut of the pilot episode over to the contest people. But, as always, I've been keeping an eye on the industry to see how things are going and this week there's some interesting stuff from the likes ...

Glocal Tries to Become Hulu For Local News Video: Will It Work?

Last week a new video curation site called Glocal came out of beta.  Their mission is to deliver an all-in-one site for local news provided by networks, newspapers, businesses, and other entities in order to get their videos more views and ad revenue.  The new ...

Auto Makers Latest to See Value in Personalized Video Ads

Over the past few months I've talked about personalized video ads from products like Mixpo's SmartVideo and now Eyeview, who's been pulling down some serious investor cash to develop its personalized video advertising technology which has not caught on among auto industry leaders like Mazda, ...

Social Video & Real World Publicity Stunts Go Hand In Hand

Publicity stunts are as old as the notion of publicity itself. As soon as business owners realized good word of mouth and positive buzz and generate more interest and revenue, many of them started dreaming up publicity stunts. Even as viral video campaigns become the ...

TumTiki Celebrates New Showtime Series With Sweepstakes

TumTiki is an online video library with 700,000 free videos. They have a lot of television episodes, as well as a great number of locally-focused video content like sports and news. They also have some titles for rent, which they do through Amazon's system. And ...

How to Get Legal Permission For Shooting Video: The Orabrush YouTube Marketing Story – Part 4 of 4

In this finale segment on the Orabrush YouTube marketing story, I again interviewed Orabrush CMO Jeff Harmon to talk about how his company has managed to get legally-binding permissions for shooting people and locations featured in their YouTube videos, without it slowing down your production ...

Old Milwaukee Has 90% Of A Killer Video Marketing Campaign On Its Hands

Here's what we know for sure: actor Will Ferrell was recently in Davenport, Iowa to film some commercials for Old Milwaukee beer. We know this because there were numerous local news stories about citizens bumping into Will at a local bar. We also know it ...

Social Video Marketing Tips With Domino’s Pizza Chicago’s Ramon DeLeon

I feature a video presentation of Ramon DeLeon, manager of six Domino's Pizza stores in Chicago, and a frequent vlogger and public speaker on social media marketing. Ramon is the recipient of the Chicago Social Media Club's 2011 Chicago Social Media Person of the Year ...

Ooyala Custom Video Analytics: Real-Time Facebook Behavioral Data

I interviewed Ooyala co-Founder and President of Products' Bismarck Lepe, on today's release of their new Facebook video analytics solution, allowing publishers to track Facebook users engaging with their online video across audience segmentations in real time. Could we be getting a glimpse of the ...

Washington D.C. Suburb Looks for Tourism Dollars Through Web Series

We've seen a number of branded videos lately that advertise a product, but put the marketing in the background in favor of good content.  Videos like the DC Shoes ad (Ken Block's Gymkhana 4), the Rise of the Planet of the Apes ad (Ape with ...

Ogilvy & Mather Reveals Video Advertiser Concerns in Content & Targeting

In the first part of the interview with Robert Davis, Interactive Marketing Director and Director of Advanced Video Practice over at Ogilvy New York, we talked about what Ogilvy was offering with the AVP (Ogilvy's Advanced Video Practice) team and Rob's approach. Today in the ...

The Social Video Blueprint, Part 8: Social Video Best Practices

Over the past seven weeks, we've used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and the fans. And if you've been following along, you know that social video succeeds when companies focus on creating ...

Save On SMX East 2011 With Discount Code From ReelSEO

It's time to start thinking about Search Marketing Expo, specifically SMX East 2011, in New York City. Programmed by the minds at Search Engine Land, including Danny Sullivan and Chris Sherman, SMX 2011 promises to be jam-packed with insight, advice, and the latest search marketing news ...

YouTube Ex-Con Evan Emory Makes Video Apology & Announces Live Show

Evan Emory, the entertainer who served time in jail for an infamous YouTube video, will be promoting his new music and hosting a variety show August 12, 9:30 p.m. to 2 a.m., at Club Envy, 441 W. Western in Muskegon, Michigan alongside a number of different ...