Topic - Online Video & local video
Predictions with Local Online Video Marketing – Interview with Topix
I interviewed Chris Tolles, CEO of the online news portal Topix, on his predictions for how video will mature into the local landscape, and its impact for audiences and businesses.
The Xspot – Local TV & Online Video Ad Convergence
Even though some consumers may be turning to the Internet more and more to watch television, TV is not going away anytime soon. For me, I need it to fall asleep 
Likewise, local television ad spending is not going away anytime soon either. Advertisers are familiar with the medium, have existing creative assets, and like the brand building power that it provides.
However, television advertising lacks interactivity and measurability and this is where extension into online video advertising naturally comes in to play. I think the opportunity that exists to build this bridge between local TV advertising and Internet advertising is an obvious one, and so do our friends at Mixpo.
YPG Canada Partners with Advideo for SMB Video Production
YPG Canada has partnered with Advideo to produce the online video ads for SMBs that advertise with the Yellow Pages Group’s Canadian online business directories.
How to Make Online Video Accessible to SMBs
In order for online video to become a completely viable marketing tool it needs to be accessible to all levels of business from sole proprietors all the way up to multinational corporations. There are far more SMBs than large corporations and that means there’s a larger possibility to get some new clients for the online video industry. But the question right now is, how accessible is it to small and medium businesses and how do we as an industry go about getting them involved?
TurnHere Productizes Video for SMBs – Filmmakers for All
With more than 8000 independent filmmakers, and an online video offering perfectly catered for SMBs, Turnhere has successfully formed partnerships with many high-volume sales channel partners and publishers like Yellowpages.com, Superpages and Citysearch. In fact, business has been so good according to their COO, John McWeeny, that they decided to “productize” their video offering and lower the barrier so that others that may not typically qualify for a full-fledged partnership, might begin to offer and monetize the TurnHere video services.
Service Providers for Real Estate Videos and Slide Shows
A while back ReelSEO interviewed the CEO and Co-Founder of Wellcomemat. We know that using online videos and slideshows for marketing real estate online can be incredibly effective. In fact, in September of last year, we covered some research which showed that the use of an online video tour in marketing real estate property can increase the perceived value of a home by 6%.
Since then there has been an explosion of real estate online video usage. Well maybe not a real explosion but there’s certainly a good deal of growth. So in classic ReelSEO style we thought it was time for a quick run down of all there is to know about opening doors, showing spaces and then selling them online using video.
Online Video Production and Local Search in Canada – Advideo & Weblocal.ca
ADVIDEO, the largest provider of online video commercials in Canada, is announcing today a partnership with Weblocal.ca, an online search site for finding and reviewing local businesses, products or services in communities across Canada.
Mixpo Rocks $4M Investment and Rolls to AlwaysOn OnMedia NYC
Today, Anupam Gupta, the CEO for Mixpo, an online video advertising platform that we’ve covered in-depth, will be accepting the OnMedia 100 award at the AlwaysOn OnMedia NYC Conference. In addition, the company announced today that it had received a $4 million follow-on investment, led by Madrona Venture Group. Today’s news comes on the heels of five new partnerships with local media publishers, including leaders such as NBC Local Media, Tribune and Freedom Communications, announced last week.
New Online Video Ad Affiliate Program For Publishers and Agencies
Today, Jivox, an online video advertising service for SMBs that we’ve covered in the local video space, announced the launch of a “one-of-a-kind”, online video advertising affiliate program for publishers, agencies, and other referral marketers. The program provides these affiliates with an opportunity to offer their own customers and users multiple options for online video advertising services.
Local Search & Online Video – Why SMBs Need a Video Searchmercial
Increasingly, we hear business owners say, “I don’t want a marketing strategy, I don’t need a branding review, and I definitely don’t want to spend $50,000 on a 30-second TV ad! Just give me an effective video that I can use online to explain what I do and the value I offer!” They don’t want a television commercial or an infomercial; we believe they want a searchmercial.
The following is some background data on why we think this market represents a compelling marketing opportunity, some insights on why different thinking and executions are needed to succeed in servicing this market, and what we think a searchmercial is and what makes it effective.
Mixpo Partners with Major Media Publishers to Bring Online Video Marketing to Local SMBs
As newspapers and media companies continue to struggle with overall revenue declines and as the economy has many small and medium sized businesses watching their advertising budgets much more closely, it is critical that media publishers diversify their interactive product portfolios in such a way that they focus on offering the local SMBs competitive, effective and measurable interactive advertising solutions.
For many media publishers, and newspapers in particular, a large majority of the interactive revenues that are generated are tied to either classified advertising products (which continue to suffer against strong competition like craigslist, autotrader, etc…) and static display banner advertising sales. This is important to mention because there has been a multitude of research published in the last year that points to a coming steep decline in the popularity of online static display banner ads.
Jivox Video Advertising for SMBs Named AlwaysOn OnMedia 100 Winner
Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, has been named a winner of theAlwaysOn OnMedia 100. The OnMedia 100 Award is given to private,emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Jivox was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.
