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Google Leads in Video Advertising, but Others Boast Similar, Sometimes Better Results

Google Leads in Video Advertising, but Others Boast Similar, Sometimes Better Results

I was reading an article today at Mercury News about how Brightroll has been either neck-and-neck or, as we had reported earlier, outright beating Google in getting a sheer number of video ads to the public.  In the December 2012 Comscore results, Google was once …

Top 5 Video Advertising Network Recommendations November 2012 – Brightroll Topples Google

Top 5 Video Advertising Network Recommendations November 2012   Brightroll Topples Google

Why yes, it was just two weeks ago that comScore released the September numbers now that you ask. Yet, here we are once again with my top five video advertising network recommendations. The major change in the chart this month is that Google is no …

Top 5 Video Advertising Network Recommendations October 2012

Top 5 Video Advertising Network Recommendations October 2012

So comScore was late this month with their Video Metrix numbers. They once told me that they only put out one press release a day so as "not to confuse the journalists," which I found sort of offensive. I also find the way they track …

Affine, LiveRail & Others Team Up On Brand Safety Alliance For Video Advertisers

Affine, LiveRail & Others Team Up On Brand Safety Alliance For Video Advertisers

Several major online video companies have banded together for a new Video Brand Safety Alliance initiative. Affine and LiveRail are the major driving forces behind the alliance. The Brand Safety Alliance combines the leading context verification, content-analysis and privacy vendors to provide a unique, multi-dimensional …

Sorting Through Content with Affine Toothed Comb For Better Video Ad Targeting

Sorting Through Content with Affine Toothed Comb For Better Video Ad Targeting

I sat down with Mike Sullivan, the CEO and Co-Founder of Affine and we talked about what they do, why it's cool, and how the integration with LiveRail will be simply awesome for pretty much everyone. The new deal with LiveRail gives Affine /afajn/ access …

Online Video Advertising Industry Report for Q4 2008

As all of us in the online video arena have experienced, the online video market is one that seems to look better and better each day. Online video marketing has been touted as one of the most effective methods of interactive marketing and is expected …

thePlatform Now Offers The Largest Set of Options for Online Video Advertising

Earlier this year, thePlatform, the leading white-label video management and publishing company, unveiled the industry's largest collection of integrated partners for serving the professional online video market. Today, the company announced that it will bolster its roster of advertising integrations, with the additions of: 24/7 …

Online Video Advertising Industry Report for Q3 2008

Online video ad network, LiveRail recently released a complete report of the online video advertising industry titled, "State Of The Industry Report for Q3 2008″. This exhaustive report (below) highlights both the growth of online video advertising as well as the challenges with online video …

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