Topic - Online Video & Liverail
Online Video Advertising Industry Report For Q4 2008
As all of us in the online video arena have experienced, the online video market is one that seems to look better and better each day. Online video marketing has been touted as one of the most effective methods of interactive marketing and is expected to continue its momentum despite the current economic climate and recession.
A few weeks back, the online video ad network, Liverail, published a new, comprehensive report and overview of the online video advertising market throughout the fourth quarter of 2008 titled, “State of the Industry – Q4 2008 Review of Online Video Advertising.”
thePlatform Now Offers the Largest Set of Options for Online Video Advertising
Earlier this year, thePlatform, the leading white-label video management and publishing company, unveiled the industry’s largest collection of integrated partners for serving the professional online video market. Today, the company announced that it will bolster its roster of advertising integrations, with the additions of: 24/7 Real Media, Microsoft’s AdManager, DoubleClick In-Stream, Tremor Media, Kiptronic, and LiveRail.
Online Video Advertising Industry Report For Q3 2008
Online video ad network, LiveRail recently released a complete report of the online video advertising industry titled, “State Of The Industry Report for Q3 2008″. This exhaustive report (below) highlights both the growth of online video advertising as well as the challenges with online video advertising.
According to the report, online video advertising currently only represents 2.36% of all online advertising expenditures. In addition, less than 21% of internet video streams are currently being monetized. As a result of the opportunity, online video ad spending is forecast to grow 55% in 2009 vs 2008 to almost a billion dollars.
