Online Video Brings Holiday Cheer To Retailers By Boosting Sales
This holiday season, Liveclicker has been studying the impact of online video to the actual results of buying the product. Taking analysis of over 7,500 videos across 25 e-commerce sites, Liveclicker discovered some interesting statistics involving the impact of the length of the video, and how many people immediately purchased the product after watching it. ...
YouTube's Own Marketing Advice For Retailers: Create Content, Not Commercials
Online video is massive in its reach and scale with 6.9 billion videos viewed monthly in the U.S. in July and August of this year, and it's quickly growing into a major component of what people do online or how they consume information and entertainment. YouTube represents a lot of the growth of online video, ...
Microsoft's Hotmail First Major Web Mail Client to Support HTML5 Video in Email
We are happy to be the first to report that Microsoft now appears to be supporting HTML5 video emails in their Hotmail web client (provided what we're seeing isn't part of some beta test). The Hotmail web mail client displays HTML5 video in Chrome, Firefox, and IE9. IE8, which does not support HTML5, still can ...
Mobile Video Is Rapidly Changing The Shopping Experience: LiveClicker Study
Of all the many ways to use video for business purposes, one of the more intriguing and exciting is video commerce: integrating video into our shopping habits. And I'm not talking exclusively about e-commerce, either, but also ways that video is being molded into our real world shopping experiences. Liveclicker is doing a lot of ...
E-commerce Video Strategies From Streaming Media West
We interviewed Justin Foster at the Streaming Media West Conference / Online Video Platform Summit in Los Angeles. Justin talked with us about e-commerce opportunities with retailer videos, social media, user-generated video innovations, YouTube marketing and more.
Does Uploading Videos To YouTube Cannibalize Website Video SEO?
To YouTube or NOT to YouTube, that is the question for e-retailers pushing e-commerce product videos. Is posting product videos on YouTube complimentary or counter-productive to e-commerce business goals? ReelSEO’s Mark Robertson shares his thoughts about the “YouTube cannibalization theory,” and offers some valuable tips for “hosted and posted” video strategies.
Video Commerce Summit – A Hugely Creative and Collaborative Experience
I interview Jimmy Healey, Senior Manager of E-Commerce for Onlineshoes.com, at the 2010 Video Commerce Summit sponsored by Liveclicker. What do we talk about? (Well why don’t you quit being a lazy bum and actually read my article??) Ha ha.. seriously, we talk about you. (I mean, what you should be learning from OnlineShoes.com’s own experience with video in e-commerce.) Hey, it’s Friday and going to be my birthday week, guys – cut me a break!
How To Create An In-House Video Commerce Program, With No Budget!?
Grant Crowell inteviews Jason Arend, PFI Western’s VP of Media and Global Marketing, E-Commerce, and Creative Services. Jason shares his experiences with managing multiple companies’ multi-channel video properties, what he recommends for anyone who is looking to be successful with video in e-commerce today, and his secret for how PFI is doing it for no money. (That's right, NO MONEY.)
Video Email Marketing Best Practices for E-Commerce - Video Email?
Grant Crowell covers the panel, "Integrating Video into Your Email Marketing Strategy," at the 2010 Video Commerce Summit in Seattle, sponsored by Liveclicker. Learn from the industry experts on best practices for doing video in email marketing and integration of video into retail e-mails, and I tackle the big question: Is video in most email marketing programs really "video?"
The Growth and Future of Video In E-Commerce: Creativity Versus Psychology
I interview Justin Foster, host of the 2010 Video Commerce Summit held in Seattle this past week. Justin talks with me about the reasons for the growth of video in e-commerce, the challenges to overcome, some key issues of discussion and debate, and projections for where the technology and human behavior around video will lead ...
The Case AGAINST Viral Video for Business and E-Commerce
I interview Dr. BJ Fogg, Director of Stanford University’s Persuasive Technology Lab, on what insights he has to share on the opportunities and challenges with effective video in e-commerce. Dr. Fogg also discusses (what I admittedly characterize) the problem mentality of basing success models for Internet video based on how “viral” they may go, rather ...
Video SEO and PPC Strategies for E-Commerce Video Online
ReelSEO publisher Mark Robertson was a featured speaker this past week at the 2010 Video Commerce Summit held Seattle, Washington. We’ve included here Mark’s full presentation titled, Building on the Success of Video with New PPC and SEO Strategies, which is also available on Slideshare.
Video Email Marketing Advances With HTML5 Video
These days, it's not just web video publishers who are marching to the HTML5 drumbeat. Email marketers want in on the game, too. We've covered email video marketing in the past, but the advance of HTML5 video has again caused marketers to focus on possible email implications. We already know that HTML5 video is supported on ...
Announcing The 2010 Video Commerce Summit Speaker Lineup
The 2010 Video Commerce Summit has announced its speaker lineup, gaining momentum in its second year as the e-commerce industry's only annual gathering of e-commerce video practitioners and thought leaders.
LiveClicker Launches Interactive HTML5 Video for E-Commerce
When the HTML5 news rains, it pours. Today we have news that video commerce platform provider Liveclicker has released the industry's first HTML5 player supporting interactive video commerce. The player is already live on Onlineshoes.tv for Chrome, Safari, and iPhone users, and is expected to roll out to Firefox as well within a month.
