LiveClicker Articles

Learn the Latest in Video Commerce with Top Retailers at the 2012 Video Commerce Summit

Now that July is almost upon us, it's time to start gearing up for the 2012 Video Commerce Summit.  This event, sponsored by my company, Liveclicker, is just five and a half weeks away!  This year, the summit will take place August 9th and 10th in one of the ...

Free Video Commerce SEO Best Practices Webinar this Week

This Wednesday, video commerce solutions provider, Liveclicker, will be hosting a free webinar along with me titled “Best Practices & Tips for Boosting Video Commerce SEO.”  Join us to learn what leading retailers are doing to optimize their videos for SEO both on and off ...

Video Email Facts & Marketing Best Practices: The Case for Video in Email

If you've made it to this third installment of our video in email series, you already know that video in email has finally arrived (Part 1). Plus, you've assuaged yourself of many of the old beliefs (Part 2) about video in email.  As a result, you now understand the case ...

Online Video Brings Holiday Cheer To Retailers By Boosting Sales

This holiday season, Liveclicker has been studying the impact of online video to the actual results of buying the product.  Taking analysis of over 7,500 videos across 25 e-commerce sites, Liveclicker discovered some interesting statistics involving the impact of the length of the video, and ...

YouTube's Own Marketing Advice For Retailers: Create Content, Not Commercials

Online video is massive in its reach and scale with 6.9 billion videos viewed monthly in the U.S. in July and August of this year, and it's quickly growing into a major component of what people do online or how they consume information and entertainment. ...

Microsoft's Hotmail First Major Web Mail Client to Support HTML5 Video in Email

We are happy to be the first to report that Microsoft now appears to be supporting HTML5 video emails in their Hotmail web client (provided what we're seeing isn't part of some beta test). The Hotmail web mail client displays HTML5 video in Chrome, Firefox, ...

Mobile Video Is Rapidly Changing The Shopping Experience: LiveClicker Study

Of all the many ways to use video for business purposes, one of the more intriguing and exciting is video commerce: integrating video into our shopping habits. And I'm not talking exclusively about e-commerce, either, but also ways that video is being molded into our ...

E-commerce Video Strategies From Streaming Media West

We interviewed Justin Foster at the Streaming Media West Conference / Online Video Platform Summit in Los Angeles. Justin talked with us about e-commerce opportunities with retailer videos, social media, user-generated video innovations, YouTube marketing and more.

Does Uploading Videos To YouTube Cannibalize Website Video SEO?

To YouTube or NOT to YouTube, that is the question for e-retailers pushing e-commerce product videos. Is posting product videos on YouTube complimentary or counter-productive to e-commerce business goals? ReelSEO's Mark Robertson shares his thoughts about the "YouTube cannibalization theory," and offers some valuable tips ...

Video Commerce Summit – A Hugely Creative and Collaborative Experience

I interview Jimmy Healey, Senior Manager of E-Commerce for Onlineshoes.com, at the 2010 Video Commerce Summit sponsored by Liveclicker. What do we talk about? (Well why don't you quit being a lazy bum and actually read my article??) Ha ha.. seriously, we talk about you. (I mean, what you should be learning from OnlineShoes.com's own experience with video in e-commerce.) Hey, it's Friday and going to be my birthday week, guys – cut me a break!

How To Create An In-House Video Commerce Program, With No Budget!?

Grant Crowell inteviews Jason Arend, PFI Western's VP of Media and Global Marketing, E-Commerce, and Creative Services. Jason shares his experiences with managing multiple companies' multi-channel video properties, what he recommends for anyone who is looking to be successful with video in e-commerce today, and his secret for how PFI is doing it for no money. (That's right, NO MONEY.)

Video Email Marketing Best Practices for E-Commerce - Video Email?

Grant Crowell covers the panel, "Integrating Video into Your Email Marketing Strategy," at the 2010 Video Commerce Summit in Seattle, sponsored by Liveclicker. Learn from the industry experts on best practices for doing video in email marketing and integration of video into retail e-mails, and I tackle the big question: Is video in most email marketing programs really "video?"

The Growth and Future of Video In E-Commerce: Creativity Versus Psychology

I interview Justin Foster, host of the 2010 Video Commerce Summit held in Seattle this past week. Justin talks with me about the reasons for the growth of video in e-commerce, the challenges to overcome, some key issues of discussion and debate, and projections for ...

The Case AGAINST Viral Video for Business and E-Commerce

I interview Dr. BJ Fogg, Director of Stanford University's Persuasive Technology Lab, on what insights he has to share on the opportunities and challenges with effective video in e-commerce.  Dr. Fogg also discusses (what I admittedly characterize) the problem mentality of basing success models for ...

Video SEO and PPC Strategies for E-Commerce Video Online

ReelSEO publisher Mark Robertson was a featured speaker this past week at the 2010 Video Commerce Summit held Seattle, Washington. We've included here Mark's full presentation titled, Building on the Success of Video with New PPC and SEO Strategies, which is also available on Slideshare.