$4M to show ads to people who are really upset about the ads? That's called the Super Bowl. Research says that many people are unaffected by the content of the ads. Some even think they're wasted money and wasting their time.
In a new report on the power of live-streamed video as a business tool, 78% of business executives surveyed confirmed that they did consider it effective, with 45% in upper management positions the most positive about the medium.
Christmas trees, cats, cheesy festive music and a fully grown man in an elf costume. It can only mean Christmas Cats TV! You only have one more day to catch this insanely brilliant live stream so what are you waiting for?
The first ever YouTube Music Awards, one of the most important events in the site's history, will start in just a few hours. With Spike Jonze at the helm, YouTube hopes it will be one of the watercooler moments of 2013 and establish them as a broadcaster with serious clout.
Nominations for the first YouTube Music Awards are now open and viewers have just under two weeks to vote for their favourites including best video, best artist, best YouTube phenomenon, best breakthrough and best response of the year.
Black Friday is only 48 days away (Christmas is 74!) and Reddit, the self styled 'Front page of the internet' is livestreaming the event on its YouTube Channel. Redditors will know that means hours of WTF images and videos plus the latest from the chaos out in the malls.
There were many new features and updates to YouTube in September 2013 and we've kept track of all the major ones. The site announced new royalty free music tracks, a troll blocking feature and the ability to download videos to mobile devices to watch off line.
In this week's Creator's Tip video, I talk through the options for hosting live streaming events with YouTube - on Youtube.com vs. on your own website using YouTube's embedded player. Which is better for your brand, your live stream event, and your viewers?
Those looking for some good buzz around an event should consider live streaming. Creating a way for people to watch a music festival, or a unique multi-day event, streamed live to all, can generate significant amounts of attention to your business.
The Ashes have kicked off and, in a deal between YouTube and the England Cricket Board, viewers in mainland Europe and Latin America will be able to watch full and free coverage of the series via the site's live streaming feature. 53 countries will benefit from the partnership between the two.
Summer 2013 is going to be a huge year for digital broadcasting in the UK with the BBC set to offer around 250 hours of live Glastonbury content as well as 10 live streams from Wimbledon. Coverage of both events will be available online and via connected TVs and games consoles.
Now that we've covered the different types of video marketing, it's time to cover the different video styles you can use for that marketing. What are the pros and cons of each of these styles? It's good to know what you're getting into before you start.
You got an account in good standing? 1,000 subscribers? You're set up with SMS verification? You too can start Live Streaming YouTube in a few weeks. Right now, many creators should be able to see an "Enable" button that gets them closer to live nirvana (the state of being, obviously not the band).
ABC is making their live broadcasts available through their "Watch ABC" app, which is being regarded as a move to combat embattled live-streaming service Aereo. ABC becomes the first major network to make an app available to broadcast all their shows live.
Google+ Hangouts-On-Air have added some nifty features: live rewind for those who can't stay at their screens during certain moments of the live stream, instant publishing for those who want to watch the hangout immediately after it has aired, and better mobile video quality.