live events Articles

...

YouTube’s Prank A Tremendous Execution in Marketing

YouTubes Prank A Tremendous Execution in Marketing

YouTube may have pulled off a masterstroke when it came to their April Fools Day shenanigans, declaring “The End of YouTube.” Behind that April Fools joke was a very successful marketing plan, and it appears to have worked like gangbusters.

The YouTube Live Stream Tease: Game Developers Conference Causes Rumors

The YouTube Live Stream Tease: Game Developers Conference Causes Rumors

There are some whispers about the availability of YouTube Live Stream for everyone. No, no…we must settle down. Only people who already have it can use it, and it’s merely improvements to the service as-is. Still, we’ll discuss why this rumor took shape.

Buzzer-Beating Shot Shows Video at Its Best [Video]

Buzzer Beating Shot Shows Video at Its Best [Video]

When New Rochelle threw up a desperation heave in a high school basketball championship, the power of video captured the moment: the craziest 2.9 seconds you’ll ever see. A play that during all the confusion, both teams were celebrating in the end.

Interactive Video Ad Insertion Arrives for Live HTTP Streams

Interactive Video Ad Insertion Arrives for Live HTTP Streams

Jivox is over at the  Interactive Advertising Bureau’s (IAB) Marketplace - Mobile event and it just dropped into my inbox that they've announced the ability to insert their interactive video ads into live HTTP streams (using HLS). That's pretty big news for those of us that are …

Pac-12, Ooyala Team for Digital Sports Entertainment Network

Pac 12, Ooyala Team for Digital Sports Entertainment Network

Pac-12 Enterprises, the new content and media company of the Pac-12 Conference, and Ooyala, a venture-backed company that provides online video technology products and services, are working together to develop and deploy the Pac-12 Digital Network, the first sports entertainment network built from the ground …

10 Tips for Producing Successful Live Events and Webcasts

10 Tips for Producing Successful Live Events and Webcasts

Over the last twenty years of producing live events and webcasts, I've learned a lot about how things can go right and wrong, and from good to bad, and from bad to worse. Most problems stem from the things that have fallen through the cracks. …

Page 2 of 212
↑ Top