Linkedin Articles

LinkedIn takes your professional network online, giving you access to
people, jobs and opportunities like never before. Built upon trusted
connections and relationships, LinkedIn has established the world’s
largest and most powerful professional network. Currently, more than 17
million professionals are on LinkedIn, including executives from all
five hundred of the Fortune 500 companies, as well as a wide range of
household names in technology, financial ...

LinkedIn Introduces Video to Professional Profiles

linked in video

LinkedIn, the professional connection site, is now adding rich media into the mix, which includes video. When it comes to professional connections, appearances can be important. And what better way to introduce yourself to a potential employer or someone you'd like to know in the professional world than through video?

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

content-marketing-b2b-video

It's been kind of a B2B week for me and what I've got covered. Earlier in the week LinkedIn announced that they've now got video ads. Today I've got some research from Brightcove, Content Marketing Institute and MarketingProfs that generally talked about content marketing for ...

Looking to Market to Other Professionals? How About LinkedIn Video Ads?

reelLinkedIN

A recent blog post over at LinkedIn Marketing Solutions announced that they are now accepting video ads through their self-service video ad platform. Great news for those of us who have the video ads ready and who want to market to other business professionals.

The Week's Best Viral Videos & Video Marketing Lessons - Star Wars Guitar Edition

star wars guitar

The week's best viral videos contained a mix of the old standbys and new trailblazers. We've got branded social video successes, both the kind created by the brand itself and the kind that tends to come from consumers who are super-fans. We've also got some ...

Do Social Media & Social Video Really Exist?

No-Bullshit-Social-Media

In Part 2 of my interview (PART 1 HERE) with Jason Falls  co-author of "No BullShit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, we passionately discuss what's good about social media today, what's BS, and what needs to change for doing truly ...

The Social Video Blueprint, Part 8: Social Video Best Practices

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Over the past seven weeks, we've used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and the fans. And if you've been following along, you know that social video succeeds when companies focus on creating ...

Social Video Optimization Explored: How Businesses Can “Get Social” With Video

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This week I had the opportunity to present at the Mediabistro Social Media Optimization Conference, with my presentation titled, "Social Video Optimization: Real Opportunities, Success Stories, and Winning Strategies." Check out my Slideshare presentation and some highlights from the presentation on what social video optimization ...

Online Video Weekly News Reel - End of the World Edition

weekly-NewsReelSEO1

So it's Sunday, eggs and bacon are cooking in the kitchen so I've got just a bit of time to knock this puppy out , so let's roll the News Reel. Why are you all still here? How am I supposed to loot from all ...

Social Video Optimization Vs. Video Search Optimization: Which is Better?

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With the heavy convergence of video in both search results and social media, do we now need to distinguish business strategies for optimizing video for search engines versus social media channels? Is social video optimizing just about placing videos for YouTube and social networking sites ...

How to Add Video to LinkedIn's New Company Profile Feature

linkedin-tutorial

LinkedIn has now included space to add video on your company services profile "home page" as well as on each individual product or service page. Read my step-by-step how-to tutorial for how easy this is to do yourself, and some of my own special tricks ...

LinkedIn Goes Retro With Web Video To Help Educate Users

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I like LinkedIn a lot. It's helped a lot of people I know find employees or jobs using its unique networking approach. But I have to confess that I don't really use it all that often. And part of the reason, if I'm honest, is that I ...

Do Video Production Professionals Now Need To Know Social Video Marketing?

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I interviewed several video production pros and friends of ReelSEO: How important is social media for your business? Do you need to know and do it for your own marketing purposes, or your clients'? Learn what social media marketing activities they're doing with their own ...

Get Your Online Marketing Degree Next Week At 2011 OMS

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It's that time once again to head into San Diego and check out what's new and exciting in the world of online marketing with the 2011 Online Marketing Summit. The speaker list reads like a who's who in online marketing. Heck, even I recognize some ...

Weekly Web Video Industry News Reel - The Egyptian Edition

weekly-NewsReelSEO

Hello Reel Believers, welcome to the end of another week and the beginning of a new one. Time is flying and we're already at the end of January. Next week my Green Bay Packers take on the Pittsburgh Steelers in the Super Bowl! In the ...

How to Successfully Integrate Video into Social Media Marketing for Business

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I interviewed Dave Evans, Social Media Expert and author of the best-selling book, "Social Media Marketing: An Hour a Day" as well as "Social Media Marketing: The Next Generation of Business Engagement," about what he considers to be the special advantages to integrating video with ...

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