Linkedin Articles

LinkedIn takes your professional network online, giving you access to
people, jobs and opportunities like never before. Built upon trusted
connections and relationships, LinkedIn has established the world’s
largest and most powerful professional network. Currently, more than 17
million professionals are on LinkedIn, including executives from all
five hundred of the Fortune 500 companies, as well as a wide range of
household names in technology, financial ...

World’s Top Brands Head to San Fran for #ReelSummit TODAY

Worlds Top Brands Head to San Fran for #ReelSummit TODAY

The 2014 Reel Summit starts tomorrow and we’ve created a hashtag – #ReelSummit – so that all the inspiring content creators, brands, marketers, and video producers who are converging on San Francisco can share what they’re seeing, hearing, learning, and thinking with their clients, customers, colleagues, and communities across social media.

Hootsuite Video Marketing: Games of Thrones Goes Social [Case Study]

Hootsuite Video Marketing: Games of Thrones Goes Social [Case Study]

As millions of television fans were gearing up for the launch of Game of Thrones fourth season, the team at HootSuite was busy preparing an amazing video marketing campaign. Corporate attempts to capitalize on trendy media are hit-or-miss, and with a fandom as passionate and devoted as Game of Thrones, HootSuite had to tread lightly and get all the details right.

YouTube Drives Most Engaged Social Referrals, StumbleUpon the Least

YouTube Drives Most Engaged Social Referrals, StumbleUpon the Least

Of the main eight social networks, YouTube is driving the most engaged post-click social traffic in terms of average visit duration, pages per visit, and bounce rate for visitors. The site is way ahead of Facebook, LinkedIn, Twitter, Google+, Facebook, Reddit and StumbleUpon.

Live Streaming Video Now Powerful Business Communication Tool [Report]

Live Streaming Video Now Powerful Business Communication Tool [Report]

Every level of business seems to be using live streaming video for one thing or another and it makes perfect sense because there’s no more immediate way to communicate as much information as fast than video and live streamed means it can be more real-time and interactive all around. Are you using it for your business communication? Is it just a Skype call on occasion or are you going into full blown video conferencing rigs in board rooms?

Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

Most Effective Online Video Marketing Channels Not Always Most Obvious [REPORT]

So what do you think is the most effective online video marketing channel? Are you stuck in a company where you’re using channels you think aren’t effective? You wouldn’t be alone as this new report shows vast discrepancies in what companies are using versus what they think most effective. Do you agree with these results or do you have different experiences in the workplace?

Facebook, YouTube, Google+ Top Mobile Social App Usage [Report]

Facebook, YouTube, Google+ Top Mobile Social App Usage [Report]

While there might be reports of Facebook’s death with certain demographics, they are greatly exaggerated as it still dominates the charts in penetration, account ownership and activity and its major demographic seems to be in the 25-34 range while YouTube has almost a third of its users in the 16-24 range.

94% of Marketers Use YouTube to Distribute Video, 87% Share to Facebook

94% of Marketers Use YouTube to Distribute Video, 87% Share to Facebook

According to the 2013 Online Video Marketing Survey and Business Video Trends Report, almost everyone uses YouTube to distribute marketing videos to the masses making it the leader by a long shot. The next, most-often-used platform is Vimeo. The question was posed as, "What video …

LinkedIn Introduces Video to Professional Profiles

LinkedIn Introduces Video to Professional Profiles

LinkedIn, the professional connection site, is now adding rich media into the mix, which includes video. When it comes to professional connections, appearances can be important. And what better way to introduce yourself to a potential employer or someone you’d like to know in the professional world than through video?

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

Research Finds B2B Marketers Increasing Investments in Online Video for Content Marketing

It's been kind of a B2B week for me and what I've got covered. Earlier in the week LinkedIn announced that they've now got video ads. Today I've got some research from Brightcove, Content Marketing Institute and MarketingProfs that generally talked about content marketing for …

Looking to Market to Other Professionals? How About LinkedIn Video Ads?

Looking to Market to Other Professionals? How About LinkedIn Video Ads?

A recent blog post over at LinkedIn Marketing Solutions announced that they are now accepting video ads through their self-service video ad platform. Great news for those of us who have the video ads ready and who want to market to other business professionals.

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