lighting Articles

Lighting or illumination is the deliberate use of light to achieve a practical or aesthetic effect. Lighting includes the use of both artificial light sources like lamps and light fixtures, as well as natural illumination by capturing daylight. Daylighting (using windows, skylights, or light shelves) is sometimes used as the main source of light during daytime in buildings. This can save energy in place of using artificial lighting, which represents a major component of energy consumption in ...

TED 2012 Soliciting Video Auditions For Innovative Conference Speakers

TED 2012 Soliciting Video Auditions For Innovative Conference Speakers

TED is all about big ideas. Conference talks cover a wide spectrum of topics and styles, and have historically been given by some of the world's most well-known personalities and brightest thinkers like Bill Gates or Al Gore. If there's a negative blip on TED's …

Fox Is Going To Kill The Flash Mob With New Reality Show

Fox Is Going To Kill The Flash Mob With New Reality Show

How do you know an online trend is possible reaching its apex? When network television creates a summertime reality show around it. Enter Fox's "Mobbed," which airs tonight, March 31, 2011. It's hosted by Howie Mandel, and will showcase various elaborate song and dance routines …

How To Overcome The Fear of Being Interviewed On Camera – Part 1

How To Overcome The Fear of Being Interviewed On Camera   Part 1

One of the biggest obstacles in getting businesses to do web video is that a lot of people are afraid of being recorded and interviewed on camera. In my interview with video production expert Steve Garfield, he shares some professional tips on how to best …

The Top Viral Video Marketing Lessons Learned From 2010

The Top Viral Video Marketing Lessons Learned From 2010

2010 was a spectacular year for viral video, as more people than ever uploaded, watched, and shared videos online. While it’s virtually impossible to know what innovative videos await us in 2011, we can find some clues in a trip down memory lane. What can we learn from the year in viral video that might give us an edge in the year ahead?

Web Video Production Advice for Aspiring Filmmakers – Interview With Demand Media

Web Video Production Advice for Aspiring Filmmakers   Interview With Demand Media

We caught up with Jay Holzer a few weeks back and he was gracious enough to chat with us for a bit about online video.  He is the Senior Director of Video Production at Demand Media, the publisher of websites like eHow, Cracked, LiveStrong, and …

Get Seen – Simplifying Online Video With Steve Garfield

Get Seen   Simplifying Online Video With Steve Garfield

Steve Garfield wrote a book you might have heard us talk about before, called Get Seen: Online Video Secrets to Building Your Business (you can learn more about it or purchase the book on Amazon).  So when we had a chance to sit down for …

Vimeo Video School Offers Free Video Production Training – Learn How To Produce Better Videos

Vimeo Video School Offers Free Video Production Training   Learn How To Produce Better Videos

Video-sharing website Vimeo has recently launched something called Vimeo Video School, a sort of online university for video creators.  Specifically, it aims to be "a fun place for anyone to learn how to make better videos.”  Oh, and it's completely free. A free, online, video …

5 Critical Video Production Tips – How To Shoot Better Quality Web Video for Business

5 Critical Video Production Tips   How To Shoot Better Quality Web Video for Business

I interviewed Israel (Izzy) Hyman – a professional online video producer, web video production trainer, video podcast show host, and ReelSEO guest contributor. Izzy shared with me his passion for "the motion image" and how he got started doing web video production.  He also offered up …

Run and Gun Video Production Strategies for Video Marketing

Run and Gun Video Production Strategies for Video Marketing

Some marketers find themselves in a situation ripe for shooting video, but are required to do so with little or no time for preparation or pause. This is what is referred to as “run and gun” video production. To help explain this type of shooting (which is becoming more common for video marketers looking to capture real-time quality content), I interviewed three notable video production professionals.

7 Tips for Shooting Web Video In Low Light Conditions

7 Tips for Shooting Web Video In Low Light Conditions

Light, the opposite of dark. Without one there cannot be the other. Of course, without light there is also no good videography as lighting is key. So what happens when there isn't enough light to shoot web video properly? Must you live with poor quality, …

↑ Top
Hello. Add your message here.