lighting Articles

Lighting or illumination is the deliberate use of light to achieve a practical or aesthetic effect. Lighting includes the use of both artificial light sources like lamps and light fixtures, as well as natural illumination by capturing daylight. Daylighting (using windows, skylights, or light shelves) is sometimes used as the main source of light during daytime in buildings. This can save energy in place of using artificial lighting, which represents a major component of energy consumption in ...

Run and Gun Video Production Strategies for Video Marketing

Some marketers find themselves in a situation ripe for shooting video, but are required to do so with little or no time for preparation or pause. This is what is referred to as “run and gun” video production. To help explain this type of shooting (which is becoming more common for video marketers looking to capture real-time quality content), I interviewed three notable video production professionals.

7 Tips for Shooting Web Video In Low Light Conditions

Light, the opposite of dark. Without one there cannot be the other. Of course, without light there is also no good videography as lighting is key. So what happens when there isn't enough light to shoot web video properly? Must you live with poor quality, ...

Exploring HDR Video - The Real Future of 3D Video

For those who shoot video on a regular basis, high contrast lighting situations generally provide a challenge, as you have to make a trade-off between correctly exposing for the shadows or the highlights in the frame. Thanks to HDR video techniques you can have the ...

Good Reminders for Successful Online Video Self-Production

I'm nearly finished with Part 5 of our ongoing Online Video Marketing Basics series, and it's all about the distribution decisions facing video creators—you can read Part 4, Choosing the Right Video Equipment, to tide you over until the new installment is ready.  But I ...

Awesome HTML5 Canvas and Video Demos

Hello everyone and welcome to the long weekend (for those of you in the US that is). The rest of us, well some of us even work on the weekends... This weekend I thought we would take a look at some really cool uses of the ...

Online Video Marketing Basics: Part 4 - Choosing The Right Video Production Equipment

Welcome to Part 4 of our ongoing Online Video Marketing Basics series.  It's intended to be a help—a sort of guide, if you will—for individuals and businesses just getting started with online video.  We've already covered Why You Should Get Involved with online video, Choosing ...

Online Video Marketing Basics Part 3 - Self-Produce or Hire A Professional?

Once you've made the decision to get involved in online video, and picked the video style that you think fits both your personality and your goals, it's time to start thinking about production.  And in online video production, there are really only two choices:  self-produce, ...

Video Chat Platforms - Choosing The One That’s Right for You

ReelSEO's Grant Crowell talks with author and popular video expert Steve Garfield about choosing the best video chat solutions for your online marketing and business needs, including getting best production quality, and what he sees as the “next big thing” with web video chat technology in online marketing.

5 Ways Small Businesses Can Take Advantage of YouTube

We all know that YouTube is the number 2 search engine on the Web in terms of query volume.  It sounds impressive, but what does that mean for local businesses trying to reach customers? After all, aren't most of the 13+ billion clips watched each ...

How To Use A Virtual Set - Virtual Studio for Online Video

ReelSEO's Grant Crowell interviews virtual set producer Earle Greenberg of Chicago Video Works, who explains some of the business advantages of promoting your business with videos featuring virtual sets, what's involved with building a virtual set, and some tips on how to to prepare yourself for a video show featuring a virtual set.

Video Production - Part 2 - The Production Stage

Continued from Part 1 - Pre-production. OK. You've written your script, got everything approved, organized everything and everyone, and now you're ready to shoot your video. Here are the major considerations for the video production stage. Safety Above all else, practice extreme safety measures such ...

Video Production - Part 1 - Pre-Production

Video production can be categorized into three phases: Pre-production, Production, and Post Production/ Editing. Pre-production is the first of the three parts you need to consider when producing any type of professional video. During this stage, you're organizing everything so that the production phase goes ...

Video Production Tips - Chroma Key Lighting

Lighting a large chroma key drop is not very difficult with a little attention to detail and a few studio multi-source instruments. Chroma keying requires a lot of work and practice to achieve believable results, but the effort is rewarding. With a fundamental chroma key ...