licensing Articles

Online Video Weekly News Round Up - New Year's 2013 Edition

Happy 2013! If 2012 was any indication on where online video is going, then 2013 is set to be a major year again for several parts of the industry. As we watch it unfold it's always nice to see what's going on in areas that ...

Time Warner Says Streaming Video Services are Stabilizing Their Industry

Time Warner has been one of the more forward-thinking companies in the cable TV space as far as I'm concerned, at least when talking about streaming video. Now, in a recent financial meeting, the CEO, Jeff Bewkes, seems to have completely embraced streaming video.

Browser Adoption of HTML5 Video Continues to Grow, But Still Not Complete

LongTail Video just released the update to their longstanding State of HTML5 Video which gives everyone a clear cut, easy to read guide to what parts of the HTML5 <video> tag are supported, by what browser and to what extent. At present, 79% of the ...

YouTube Extending Google Reach to Connected TV with VOD?

I think I predicted this some time back but I can't find that article. That happens quite often to me as I like to prognosticate rather frequently. Anyway, it's been reported that YouTube will open movie and TV video-on-demand for connected TVs by the end ...

H.265 High Efficiency Video Coding to be Help or Headache for Online Video?

H.264 is still, pretty much, the de facto for online video. But there could be a shift very soon as MPEG and VCEG have announced they've got H.265 in the works (still in draft) and could see it implemented for phones next year. Why? Because ...

Monetize Your Online Video Content With These Paywall Solutions!

I have been working on this article for some time, since I came to realize that there was no information on their site about getting set up, how much it cost or even where to look. There's so much information to plow through and the ...

Paya to Offer Creators More Money with New Video Content Licensing Marketplace

Making money is pretty much what drives the majority of people working in the online video industry and so it's important that you're able to maximize the income from all that work you do when you create content. Now,  Paya, has a new-ish way for ...

Brightcove Announces Video Content Exchange Initiative

Brightcove announced a new program today for Video Cloud Pro and Enterprise customers. It's something that was a trend last year I think. They've started a Content Exchange Initiative that allows Video Cloud users to, basically, syndicate content out to their sites to boost the ...

Firefox to Stop Pushing WebM and Give in to H.264? What's that Mean to You

It's a dark day indeed for online video, H.264 has seemingly won the war without any real battles being fought. Google has yet to remove H.264 from Chrome and now someone high up at Firefox has pretty much stated that they're throwing in the towel ...

Online Video Monetization – What Are Your Options?

So you’ve gotten pretty good at this online video thing, and now you want to start thinking about monetizing your content. But that can act as a roadblock for many video creators and businesses who aren’t sure what all their options are for making money ...

The Original Content Wars Have Begun, But They're Bigger Than Hulu Vs. Netflix

For several years consumers have enjoyed streaming premium content services like Hulu, Amazon Prime, Netflix, and others. But as more and more television and film content moves online, the owners of the copyrights (typically studios or production companies) have started to see the potential in ...

Virtual DVD Rental Service Zediva Shut Down Permanently

Zediva had an interesting business model, buy a bunch of DVD players and get a bunch of DVDs for rental. Give users access to a DVD and a player and stream the video to them. Unfortunately, the big bad movie studios didn't like that and ...

Can YouTube Force Ads On Your Video Content? Keep An Eye On Your Soundtrack

YouTube seems to have adopted Google's talent for slipping in quirky new ad placement algorithms with barely a note on the fridge about what's going on. In my job with an online competitive intelligence (SpyFu) company, I often hear about the sudden changes on the ...

ivi TV Continues Its Fight For The Future Of Internet TV

One of the biggest stories of 2011 is what the future of television will look like as service providers, consumer electronics manufacturers and content aggregators all jockey for the prime position in your living room. One company seeking to help consumers "cut the cord" is ...

YouTube Acquires RightsFlow - Easy Music Licensing For Video Creators

One of the headaches that YouTube has been having is keeping music copyright holders happy when someone posts a video of a song cover or has a song playing in the background.  It must seem like a music free-for-all for those who created songs and ...