KONY 2012 Articles

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The Top 10 Viral Charity Video Campaigns of 2012

The Top 10 Viral Charity Video Campaigns of 2012

It's that time of year when we start seeing lists of the top everything from everywhere, and Visible Measures has just announced their top 10 most viral charity campaigns of 2012.  In the year that is clearly PSY's as far as viral video extravaganzas, it's …

‘KONY 2012′ Overtakes Major Brands with Most-Viral Social Video of 2012

KONY 2012 Overtakes Major Brands with Most Viral Social Video of 2012

The 2012 Unruly Global Viral Video Ads Chart, the annual ranking of the year’s most shared video ads, was released today by Unruly Media. Although Coca-Cola, Chevrolet, P&G, Nike and Volkswagen all feature prominently in the chart, the year’s overall winner is a little-known non-profit. “Kony …

Short-Form vs. Long-Form: Does Video Length Impact Virality?

Short Form vs. Long Form: Does Video Length Impact Virality?

It used to be that YouTube was a place for short-form cat videos, pranks, and baby clips to go viral. While that's still true, most of us know that today YouTube is much, much more than that. Now YouTube entails everything from hundreds of featured …

More Movies on YouTube, Automatic 3D, KONY & More [The Reel Web #34]

This week on the Reel Web, we review the latest online video news and trends from the past week including, YouTube implementing 3D Video automatically on certain videos, the partnership between Paramount Pictures and YouTube to provide movies available for rent on YouTube,  Invisible Children's response to …

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

Young Adults Most ‘Contagious Carriers’ in the Viral Video Spread of ‘KONY 2012’

On July 25, 2007, Mary Madden, Senior Research Specialist for the Pew Internet & American Life Project, said, "Young adults are the most ‘contagious carriers’ in the viral spread of online video.”  On Mar. 15, 2012, a new report on the viral “KONY 2012” video …

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