keywords Articles

Keywords are the words that academics use to reveal the internal structure of an author’s reasoning. While they are used primarily for rhetoric, they are also used in a strictly grammatical sense for structural composition, reasoning, and comprehension. Indeed, they are an essential part of any language.
There are many different types of keyword categories including: Conclusion, Continuation, Contrast, Emphasis, Evidence, Illustration and Sequence. Each category serves its own fun...

The Future of Search Might Not Require Any Actual Searching

The Future of Search Might Not Require Any Actual Searching

Marrisa Mayer has a new title at Google:  head of consumer products.  Which is a little vague, if you ask me, but most major company job titles are that way.  At the LeWeb 2010 conference in Paris, she sat down on stage for an interview …

What Video Marketers Can Learn From Annual Lists of Top-Searched Keyword Terms

What Video Marketers Can Learn From Annual Lists of Top Searched Keyword Terms

For many years in a row, the top search query was Britney Spears.  When sharing this fact with clients and during seminars, I often joke that one would think we've learned everything there is to know about Miss Spears by now.  And it seems as …

EU Opens Antitrust Case Against Google, Gives Me Comic Material

EU Opens Antitrust Case Against Google, Gives Me Comic Material

The European Union believes that Google has been up to some underhanded and generally illegal business practices in its SEO and paid search practices. I thought that since I'm in the EU, I might be able to shed some light on that. Really, I just …

Yahoo's New Keyword Research & Comparison Tool, Clues, Is Google Trends With A Kick

Yahoo's New Keyword Research & Comparison Tool, Clues, Is Google Trends With A Kick

If you care at all about having your content ranked well on search engines, then you're probably familiar with the concept of keyword research.  At least, I hope you are.  No matter what our egos tell us, it's nearly impossible to accurately optimize a webpage …

YouTube’s Topics On Search: Find The Videos You Want More Quickly

YouTube’s Topics On Search: Find The Videos You Want More Quickly

Way back in the beginning, when YouTube was just an infant, their search function was awful.  It was flat-out terrible.  And while it's improved a lot since Google came into the picture, it's still not always as helpful and accurate as we probably wish it …

In-Depth Look At YouTube Closed Captions – YouTube SEO and More

In Depth Look At YouTube Closed Captions   YouTube SEO and More

A few weeks back, I mentioned that YouTube and Google were indexing YouTube's closed captions and subtitles. In fact, YES – both Google and YouTube ARE indexing videos for text that is contained within closed captions and subtitles. In this post, I would like show …

How To Optimize YouTube Videos – YouTube Optimization Tips

How To Optimize YouTube Videos   YouTube Optimization Tips

Last week I had the privilege of speaking, along with Lane Shackleton of YouTube, at the Dallas Fort Worth Search Marketing Association. The topic was YouTube – why YouTube, and how to market YouTube videos, optimize YouTube videos, and advertise video content on YouTube so …

Video Keyword Research – SEO Basics for Video and Beyond – Part I

Video Keyword Research   SEO Basics for Video and Beyond – Part I

We spend a ton of time on this site talking about video SEO.  And with good reason.  Video is on a meteoric rise that shows no signs of stopping—heck, YouTube took 4.5 years to reach a billion views a day, and then doubled it in …

Google Confirms Meta Keyword Tag Is Ignored for Ranking

This may be more straight-SEO news than particularly geared at video, but if you host your own videos or are aiming to rank pages where you've embedded a non-hosted video… this will impact your efforts.

Online Video and Brand Guidelines – Challenges and Tips

In this podcast episode, I discuss my experiences with companies' brand standards policies, and how video marketers can understand and follow them (as well as protect themselves) when producing, publishing and promoting video online for business.

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