keywords Articles

Keywords are the words that academics use to reveal the internal structure of an author’s reasoning. While they are used primarily for rhetoric, they are also used in a strictly grammatical sense for structural composition, reasoning, and comprehension. Indeed, they are an essential part of any language.
There are many different types of keyword categories including: Conclusion, Continuation, Contrast, Emphasis, Evidence, Illustration and Sequence. Each category serves its own fun...

7 Tricks to Optimize Your Video’s Title for Search & Social [Creator's Tip #46]

7 Tricks to Optimize Your Videos Title for Search & Social [Creators Tip #46]

When you think about your title, you have to realize that it’s the first thing the viewer sees when evaluating whether or not to watch your video–whether that's from a search result, or via your social network.  It’s important that a title works well for …

YouTube’s Keyword Suggestion Tool Stinks for Keyword Research, Works Great for Amusement

YouTubes Keyword Suggestion Tool Stinks for Keyword Research, Works Great for Amusement

One tool YouTube gives creators is the Keyword Suggestion Tool.  This "keyword research" tool allows you to enter a basic phrase as to what your video is about, and then it gives you a list of possible keywords and phrases that you can attribute to …

How to Optimize Metadata for Your YouTube Business Video Ad – The YouTube Advertiser Playbook: Part 4

How to Optimize Metadata for Your YouTube Business Video Ad   The YouTube Advertiser Playbook: Part 4

The first section of the YouTube Advertiser Playbook goes over all the basics of producing your video, from pre-to-post production.  In the next section, "Managing Your Videos," YouTube discusses optimizing metadata, channel design, and social involvement.  Much of this is covered in the YouTube Creator Playbook as …

What Are The Types of Metadata Online Video Creators Can Use?

What Are The Types of Metadata Online Video Creators Can Use?

During my research of metadata, I have run across some interesting discussions about it.  The basic definition of metadata is "stuff that describes the thing," but not all metadata is the same.  Metadata can be created by those who make the video, or generated by …

Understanding The Life Of Video Metadata From Production To Publishing & Why It’s So Important

Understanding The Life Of Video Metadata From Production To Publishing & Why Its So Important

When we usually refer to "metadata" with regard to video, we're talking about all the textual information that accompanies a video and helps search engines better understand the content as well as helps users find a video on the internet.  As an example, in the …

Keyword Optimization for Video: 4 Great Tips to Maximize SEO Benefit

Keyword Optimization for Video: 4 Great Tips to Maximize SEO Benefit

Like on-page text content, video seo requires the same kind of indepth keyword research for video to ensure that the right keywords are being targeted. To rank highly in the search engines (including video hosting sites like YouTube), it's absolutely essential that the right key …

Five Benefits of Integrating Video into Your Website’s CMS: Brightcove Bright Ideas

Five Benefits of Integrating Video into Your Websites CMS: Brightcove Bright Ideas

Many website owners struggle with handling video content as a standard part of their website content workflow. Brightcove, in their May Bright Ideas installment talks about the importance of doing just that and Jeff Whatcott talks with Shiri Friedman, Manager of Technology Partnerships at Brightcove. …

Viral Videos Are Not Vital: Another Reminder For Businesses Looking To Video

Viral Videos Are Not Vital: Another Reminder For Businesses Looking To Video

I saw a story coming out of SXSW over the weekend that featured Jeremy Sanchez of Global Strategies and Robert John Davies of Ogilvy, who ran a panel explaining that businesses looking to get into video shouldn't be aiming to become a viral sensation.  And …

Stop Swinging For The Fences When You Only Need A Single

Stop Swinging For The Fences When You Only Need A Single

When I was a kid, baseball was my favorite sport… to watch, play, or follow. I wasn't very good at it, but I played it for more than 10 years. And for most of those 10 years, my coaches were throwing nuggets of baseball wisdom …

Search YouTube Like A Master With These YouTube Search Tips And Tricks

Search YouTube Like A Master With These YouTube Search Tips And Tricks

Any online marketing or SEO professional that dabbles in search work spends most of their time trying to help websites and other content claim a good ranking in the search results. We spend most of our time talking about that side of search as well. …

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