Google Might Value Brand Over Keyword-Rich Domain Names
Google is always changing the various signals they look at to determine a site's relevance. This is typically done in reaction to the world of SEO (particularly the black-hat variety) attempting to game one or more signals. For instance, the meta-description and meta-keyword tags don't really impact your ranking anymore these days--but six or seven ...
The YouTube Black Hole: Where Good Videos Go To Die
We're missing out on a ton of great videos, and something has to be done about it. I’ve been thinking a lot about video curation lately. It’s Nalts’ fault, really—he’s the one that got me started off down that line of thinking with his awesome post regarding 2011 Video Predictions. There are so many crap ...
Apple Announces The iPad They Should Have Released A Year Ago
Apple just made Xoom's road to success a lot harder, by announcing the iPad 2. Apple's big product announcement event today has garnered a ton of press, and rightly so. You'll never guess what they announced... A new iPad! Called the iPad 2! And guess what?! It has cameras!! It only took a year, but Apple ...
Google Search Adds YouTube Social Contacts As Sitelinks
Mark noticed something very interesting the other day, and we thought it was worth sharing. Google is now rolling your YouTube social contacts into search results for "YouTube" whenever you're logged into your Google account--this is assuming, of course, that you have a YouTube account linked with your Google account. It's a curious move, but ...
Google Publicly Accuses Bing of Stealing Search Results: The Gloves Are Off
While Google and Microsoft have been heavyweight rivals for quite some time now, they're fighting a new battle today, and the gloves appear to be coming off. Never before in my time as a search engine marketing consultant have I ever seen the kind of blunt, open criticism that Google levied on Microsoft with a ...
Facebook and YouTube Rise To The Top Most Search Keywords for 2010
Experian Hitwise has released a year-end report detailing the most-searched keyword phrases and most-visited websites of 2010. Among the most interesting reveals is the declaration that Facebook overtook Google as the most-visited website. Of course, they wouldn't be number one if Google wasn't feeding them tons of traffic--the most-searched keyword phrases of the year were ...
Google Releases Annual Zeitgeist Report, An In-Depth Look At The 2010 Year In Search
Last week we took a look at what some search engines were saying about the most popular queries of 2010. All the major search engines typically release a recap of the year's most popular keywords and search phrases, and Yahoo, Bing, & AOL did so last week. Google obviously enjoys being different, so they waited ...
The Future of Search Might Not Require Any Actual Searching
Marrisa Mayer has a new title at Google: head of consumer products. Which is a little vague, if you ask me, but most major company job titles are that way. At the LeWeb 2010 conference in Paris, she sat down on stage for an interview with Techcrunch founder Michael Arrington. And he got some pretty ...
What Video Marketers Can Learn From Annual Lists of Top-Searched Keyword Terms
For many years in a row, the top search query was Britney Spears. When sharing this fact with clients and during seminars, I often joke that one would think we've learned everything there is to know about Miss Spears by now. And it seems as though that might finally be the case.
EU Opens Antitrust Case Against Google, Gives Me Comic Material
The European Union believes that Google has been up to some underhanded and generally illegal business practices in its SEO and paid search practices. I thought that since I'm in the EU, I might be able to shed some light on that. Really, I just thought it would be interesting to talk about.
Yahoo's New Keyword Research & Comparison Tool, Clues, Is Google Trends With A Kick
If you care at all about having your content ranked well on search engines, then you're probably familiar with the concept of keyword research. At least, I hope you are. No matter what our egos tell us, it's nearly impossible to accurately optimize a webpage or a video using only our gut instinct. Search users ...
YouTube’s Topics On Search: Find The Videos You Want More Quickly
Way back in the beginning, when YouTube was just an infant, their search function was awful. It was flat-out terrible. And while it’s improved a lot since Google came into the picture, it’s still not always as helpful and accurate as we probably wish it could be. And a large part of that has to ...
In-Depth Look At YouTube Closed Captions - YouTube SEO and More
A few weeks back, I mentioned that YouTube and Google were indexing YouTube's closed captions and subtitles. In fact, YES - both Google and YouTube ARE indexing videos for text that is contained within closed captions and subtitles. In this post, I would like show you why you should be taking advantage of YouTube's closed ...
How To Optimize YouTube Videos - YouTube Optimization Tips
Last week I had the privilege of speaking, along with Lane Shackleton of YouTube, at the Dallas Fort Worth Search Marketing Association. The topic was YouTube - why YouTube, and how to market YouTube videos, optimize YouTube videos, and advertise video content on YouTube so as to take full advantage of the opportunity that exists ...
Video Keyword Research - SEO Basics for Video and Beyond – Part I
We spend a ton of time on this site talking about video SEO. And with good reason. Video is on a meteoric rise that shows no signs of stopping—heck, YouTube took 4.5 years to reach a billion views a day, and then doubled it in the next eight months to two billion. Video isn’t a ...
