keywords Articles

Keywords are the words that academics use to reveal the internal structure of an author’s reasoning. While they are used primarily for rhetoric, they are also used in a strictly grammatical sense for structural composition, reasoning, and comprehension. Indeed, they are an essential part of any language.
There are many different types of keyword categories including: Conclusion, Continuation, Contrast, Emphasis, Evidence, Illustration and Sequence. Each category serves its own fun...

Create Content To Encourage Social Activity For Better SEO

Content creation has been a central part of most SEO strategies for years. In the beginning, we based that content around keywords and phrases we wanted to rank for. When links gained much more importance with the engines, we began to create "viral' content designed ...

The Role Of Metadata In Video SEO, Part 2: The YouTube Creator Playbook

In Part 1 of our coverage of the YouTube Creator Playbook's metadata section, we discussed the general overview of how titles, tags, and descriptions help people find your video through YouTube's search engine.  We also talked about how good metadata isn't the main way people ...

The Role Of Metadata In Video SEO, Part 1: The YouTube Creator Playbook

One of the great mysteries among those who don't work inside Google headquarters is how a search engine decides who the cool kids are on the Internet.  The top few links you get from a search engine are also going to be the ones that ...

4 Tips For Creating A Video Blog Post

Videos don't have to just live on video sharing sites. By embedding your videos into blog posts you are giving both your video and content marketing campaigns a whole new dimension.

How to Track Your Video With YouTube Insight Analytics: The YouTube Creator Playbook

In almost every section of YouTube Creator Playbook, they have provided a tip on using the audience tracking tool, YouTube Insight (YouTube Analytics).  Insight is YouTube's massive test audience, everyone who uses YouTube is represented in these statistics.  You can figure out the basic age of your ...

Video SEO Tips For YouTube: Reel Video Producer Tips #4

The YouTube Creator Playbook is a goldmine for anyone looking to improve their video marketing efforts. It's jam-packed with tips, suggestions, and actionable advice on virtually every aspect of using YouTube. For this week's video producer tip from The Reel Web, we look at some ...

Musings On YouTube, Cat Videos, & Lazy Journalism

Maybe it's time we let YouTube grow up. Maybe instead of constantly referencing YouTube as a site for "cat videos," even when reporting on the advertising side of the site, we should start giving them their due for what they really are: a behemoth of ...

Multilingual Video SEO: Go Global By Marketing Video In Multiple Languages

Trying to optimize your videos can be like an art-form at times, but what happens when you want to go global? With foreign language use online growing at phenomenal rates, more and more video producers—amateurs and professionals alike—are choosing to go multilingual. And it certainly makes ...

How To Get Clickable, Call-To-Action Overlay Ads On YouTube For Free

YouTube is known for its ability to generate massive amounts of internal links through annotations, video responses, etc. But thanks to YouTube's Clickable Call To Action (CTA), users can now drive traffic from their video to the external URL of their choice for as cheap ...

Why Social Video Marketing May Eclipse Video SEO

I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on "Why Video Marketing has Evolved Beyond SEO." Mark shared with me his belief that social video marketing has become the ...

Facebook vs. YouTube – Which Is Better For Video SEO?

We know there are thousands of online videos viewed daily, and we know there are millions of users on Facebook. As a small business owner, it's clear that both YouTube and Facebook are valuable marketing tools to build and grow a business through sharing content, ...

YouTube Overhauls Search Options System, Now Called Filter & Explore

I've complained plenty of times about how tough it can be to find a video on YouTube using the "search" or "browse" function. The filters have always been too basic and too restrictive for my tastes. But now I may have to shut my mouth ...

Google Adwords Launches Paid Search Video Advertising (Media Ads): What Does it Mean for You?

It's been quite some time since Google Adwords starting looking at new ad formats via their AdWords New Ad Formats Initiative, well it seems like it is paying off as just last Thursday they announced a whole new ad format called Media Ads. The initiative ...

An Unsolicited Advertising Suggestion for YouTube

YouTube, like their parent company, has some pretty slick programming applications. The most impressive, in my opinion, is Content ID. Content ID monitors uploaded video and alerts copyright holders whenever copyrighted video content is used illegally - automatically. At that point, the copyright holder can ...

Google Might Value Brand Over Keyword-Rich Domain Names

Google is always changing the various signals they look at to determine a site's relevance. This is typically done in reaction to the world of SEO (particularly the black-hat variety) attempting to game one or more signals. For instance, the meta-description and meta-keyword tags don't ...