keyword research

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in their desired keywords.
If a company decides to sell Nike trainers online, the market is pretty competitive, and the Nike brand itself is Predominant. In other words, using a Keyword Tool to help choose the best key phrase is recommended. The tool gives statistics about the searches per month and the demographics of those searchers. Choosing a key phrase with many searches, such as “Nike Trainers,” makes it more difficult to rank higher.