keyword research Articles

Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in their desired keywords.
If a company decides to sell Nike trainers online, the market is pretty competitive, and the Nike brand itself is Predominant. In other words, using a Keyword Tool to help choose the be...

YouTube's Keyword Suggestion Tool Stinks for Keyword Research, Works Great for Amusement

One tool YouTube gives creators is the Keyword Suggestion Tool.  This "keyword research" tool allows you to enter a basic phrase as to what your video is about, and then it gives you a list of possible keywords and phrases that you can attribute to ...

8 Best Practices to Optimize Video Landing Pages for Search

Last month, I participated in a webinar for Liveclicker all about optimizing e-commerce video for search. I presented on both optimizing video landing pages (onsite) for search as well as SEO for YouTube.  In reality, these best practices are applicable to any video strategy and not specific to e-commerce ...

Keyword Optimization for Video: 4 Great Tips to Maximize SEO Benefit

Like on-page text content, video seo requires the same kind of indepth keyword research for video to ensure that the right keywords are being targeted. To rank highly in the search engines (including video hosting sites like YouTube), it's absolutely essential that the right key ...

How To Get Your Videos Ranking In Universal Search Results: A Video SEO Study

Many of us here at ReelSEO are still settling back into our routines following the awesome SMX West convention in San Jose earlier this month. We shared some of our opinions and knowledge, made some new friends, and picked up a lot of great insight. ...

The Definitive Video SEO Guide: SEO Tips & Tutorials for Video

The following is an index of our more popular video search engine optimization (Video SEO, VSEO, video search optimization - whatever you want to call it) tips, tutorials, guidelines, presentations, and articles about everything from distribution techniques for VSEO; to MRSS feeds and XML sitemaps ...

Google Publicly Accuses Bing of Stealing Search Results: The Gloves Are Off

While Google and Microsoft have been heavyweight rivals for quite some time now, they're fighting a new battle today, and the gloves appear to be coming off. Never before in my time as a search engine marketing consultant have I ever seen the kind of ...

Network, Learn and Succeed with Search Marketing Expo West

If you're marketing via search engines online, then you need to consider attending an expo that will help you get the most of those campaigns. Search Marketing Expo (SMX) West will feature more than 60 sessions on search engine optimization (SEO), paid search advertising (PPC), ...

Facebook and YouTube Rise To The Top Most Search Keywords for 2010

Experian Hitwise has released a year-end report detailing the most-searched keyword phrases and most-visited websites of 2010.  Among the most interesting reveals is the declaration that Facebook overtook Google as the most-visited website.  Of course, they wouldn't be number one if Google wasn't feeding them ...

Google Releases Annual Zeitgeist Report, An In-Depth Look At The 2010 Year In Search

Last week we took a look at what some search engines were saying about the most popular queries of 2010.  All the major search engines typically release a recap of the year's most popular keywords and search phrases, and Yahoo, Bing, & AOL did so ...

The Future of Search Might Not Require Any Actual Searching

Marrisa Mayer has a new title at Google:  head of consumer products.  Which is a little vague, if you ask me, but most major company job titles are that way.  At the LeWeb 2010 conference in Paris, she sat down on stage for an interview ...

Yahoo's New Keyword Research & Comparison Tool, Clues, Is Google Trends With A Kick

If you care at all about having your content ranked well on search engines, then you're probably familiar with the concept of keyword research.  At least, I hope you are.  No matter what our egos tell us, it's nearly impossible to accurately optimize a webpage ...