Topic - Online Video & Kelsey Group

Kelsey Group’s ILM:08 Opening Session – Extending Local Channels

Well, we are at the opening session for the Kelsey Group’s Interactive Local Media conference.. There are 450 attendees and 60 panelists and speakers that will be presenting over the next 3 days.

The Local Video Explosion – The Kelsey Group’s ILM:08 Conference This Week

ReelSEO.com is a proud media sponsor of the Kelsey Group’s Interactive Local Media 2008 conference happening this week, Nov. 19th-21st at the Hyatt Regency in Santa Clara, California.

While the conference doesn’t focus completely on search engine optimization or internet video, it does have some interesting sessions that pertain to local online video and video marketing for small and medium sized businesses (SMBs).

Recent findings from The Kelsey Group’s Local Commerce Monitor study reveal that 26% of SMBs plan to take advantage of online video on their Web sites in the next year.

Adjusting the Local Picture – The Online Video Opportunity

There is no question that online video is hot. YouTube has standardized and popularized it while broadband penetration has enabled it. Users love it, advertisers are starting to love it more and more, and now search engines love it too. Video’s attractiveness as an ad medium has grown with the knowledge that it can be used as a hook to gain better search rankings.