Kelsey Group Articles

5 Tips for Using Online Video To Market Your Small Business

For small businesses, getting noticed online is a challenge, particularly when competing with big brands with large marketing departments and seemingly endless marketing budgets. But more and more local companies are finding success cutting through the clutter with online video. Statistics show that video improves ...

The Xspot - Local TV and Online Video Ad Convergence

Even though some consumers may be turning to the Internet more and more to watch television, TV is not going away anytime soon. For me, I need it to fall asleep ;-)  Likewise, local television ad spending is not going away anytime soon either.  Advertisers are ...

How Rapid Growth In Mobile Technology and HTML 5 Will Impact Video

Michael Boland, Program Director of Mobile Local Media at the Kelsey Group, speaks with us at SES San Jose 2009 about how rapid growth in mobile technology and html5 will impact video in the future.

Interview With Mixpo's CEO Anupam Gupta - Video Marketing for SMBs

http://www.reelseo.com/anupam-gupta/ I had the pleasure of catching up with Anupam Gupta, the CEO of Mixpo.com to talk to us about video marketing solutions for small and medium sized businesses. Mixpo is an online video marketing/advertising platform that is designed to provide turnkey video marketing solutions for small and medium-sized businesses. Mixpo has developed a proprietary technology platform that leverages the power of video to drive action and deliver measurable results for SMBs.

Video Production for Real Estate - Interview With WellcomeMat

http://www.reelseo.com/interview-wellcomemat/ This is an interview with WellcomeMat.com, an online video production network specifically focused on the Real Estate industry and I had the pleasure of interviewing both co-founders of the business - Christian Sterner and Phil Thomas DiGiulio at the Kelsey Group's Interactive Local Media Conference.

Spotmixer Interview With John Love - Online Video for SMBs

http://www.reelseo.com/interview-spotmixer/ We interviewed John Love, Co-Founder and CEO of OneTrueMedia and spotmixer and discussed online video production and online video marketing for SMBs, in particular with SpotMixer. John talks to us about those categories that Spotmixer sees as early-adopters in the space in terms of SMBs that are gravitating more quickly to online video.

Auction-Style Marketplace for Video Production - Interview With MediaMobz

http://www.reelseo.com/interview-mediamobz/ I interviewed an interesting new startup called MediaMobz that is focused around creation of an auction-style online marketplace to connect filmmakers with businesses looking for video production resources

Interview With Jivox's Diaz Nesamoney - Online Video Advertising for SMBs

http://www.reelseo.com/interview-jivox/ We interviewed Diaz Nesamoney, the CEO and Founder of Jivox, for a short on-camera interview. Diaz talks to us about what differentiates their solution when compared to other video marketing solutions available to SMBs.

Interview With Brad Inman of TurnHere - Advice for Filmmakers and More

http://www.reelseo.com/turnhere-brad-inman/ We caught up with Brad Inman, of TurnHere, outside of the session for a quick interview. Brad talks to us about the genesis of TurnHere, their recent launch of custom voice-over capabilities, the importance of optimization when it comes to the future of online video marketing for SMBs, and what is in store for the future of TurnHere.

Online Video Explosion - Local Video Production and Marketing for Businesses

SuperForum II: Local Video Explosion - This is the Kelsey Group's ILM:08 conference session that we were most excited about covering.  This is a great panel session with several leaders in local online video marketing solutions. Brad Inman, Chairman and Founder of TurnHere is up ...

iPhone Local Search Application Demos At Kelsey Group's ILM:08

Right now I am in a  session that is showcasing local search apps for the iPhone. Again, some of you may be wondering why the coverage of local search and local interactive media.  Well, in all honesty, I believe that local search + online video ...

Kelsey Group's ILM:08 Day 2 - New Takes On Local Audience Targeting

It's day 2 of the Kelsey Group's ILM:08 conference and we had a great first day. Aside from the sessions and panels that were extremely informative on the state of interactive local media, we also had the pleasure to interview several folks in the local ...

Kelsey ILM:08 - Opening Keynote - Deja Vu - All Over Again

The opening keynote is being presented by Mark Canon, President of New Media, Yell.com - which owns yellowbook.com in the US.  He was previously the founder of Switchboard, worked on AOL search, and was the SVP at Autobytel. The title of his presentation is "Deja ...

Kelsey Group's ILM:08 Opening Session - Extending Local Channels

Well, we are at the opening session for the Kelsey Group's Interactive Local Media conference.. There are 450 attendees and 60 panelists and speakers that will be presenting over the next 3 days. As we mentioned, the conference is not specifically for online video, but ...

The Local Video Explosion - The Kelsey Group's ILM:08 Conference This Week

ReelSEO.com is a proud media sponsor of the Kelsey Group's Interactive Local Media 2008 conference happening this week, Nov. 19th-21st at the Hyatt Regency in Santa Clara, California. While the conference doesn't focus completely on search engine optimization or internet video, it does have some ...