Topic - Online Video & Kelsey Group

The Xspot – Local TV & Online Video Ad Convergence

Even though some consumers may be turning to the Internet more and more to watch television, TV is not going away anytime soon. For me, I need it to fall asleep  Likewise, local television ad spending is not going away anytime soon either.  Advertisers are familiar with the medium, have existing creative assets, and like the brand building power that it provides.

However, television advertising lacks interactivity and measurability and this is where extension into online video advertising naturally comes in to play.  I think the opportunity that exists to build this bridge between local TV advertising and Internet advertising is an obvious one, and so do our friends at Mixpo.

How Rapid Growth in Mobile Technology & HTML 5 will Impact Video

At the SES San Jose Conference, I spoke at the session titled “the next wave for online video.”  In that session, both Gregory Markel (of infusecreative) and I spoke about the importance of mobile when it comes to the future of video.  Later that day, I had a chance to speak with Michael Boland who is the Program Director of Mobile Local Media for The Kelsey Group.  Naturally he has something to say about mobile, and specifically mobile video.

Interview with Mixpo’s CEO Anupam Gupta – Video Marketing for SMBs

Back in November, we were fortunate to be the media sponsors for The BIA Kelsey Group’s Interactive Local Media Conference where we caught up with several of the leading local online video platforms focused on providing online video marketing and video production services for small and medium sized businesses (SMBs).  One of the premiere platform solutions in the space that we have covered previously, is that of Mixpo.

Video Production for Real Estate – Interview with WellcomeMat

We have spent a good amount of time covering some of the popular local online video platforms focused on providing online video marketing and video production services for small and medium sized businesses (SMBs). WellcomeMat.com, is an online video production network specifically focused on the Real Estate industry and I had the pleasure of interviewing both co-founders of the business – Christian Sterner and Phil Thomas DiGiulio at the Kelsey Group’s Interactive Local Media Conference.

Spotmixer Interview with John Love – Online Video for SMBs

Back in November, we had the pleasure of being the media sponsor for the Kelsey Group’s ILM:08 (Interactive Local Media) conference.   At the conference, we were able to catch up with several online video marketing platforms and online video production services for small and medium sized businesses including Turnhere, MediaMobz, Jivox, Mixpo, WellcomeMat, and several others.  One such service is that of OneTrueMedia’s Spotmixer.  Originally launched in 2005 as an online consumer video editing platform, SpotMixer was relaunched in May of 2008 to focus on self-service video ad creation for SMBs.

I interviewed John Love, Co-Founder and CEO of OneTrueMedia and discussed online video production and online video marketing for SMBs, in particular with SpotMixer.  John talks to us about those categories that Spotmixer sees as early-adopters in the space in terms of SMBs that are gravitating more quickly to online video.

Auction-Style Marketplace for Video Production – Interview with MediaMobz

Back in November, we had the pleasure of being the media sponsor for the Kelsey Group’s ILM:08 (Interactive Local Media) conference.  Prior to the conference, I had heard about an interesting new startup called MediaMobz that is focused around creation of an auction-style online marketplace to connect filmmakers with businesses looking for video production resources.  What interests me most about this idea is that it is really focused on providing transparency to businesses as to the filmmakers themselves. Often times when working with unfamiliar filmmakers from a network, it is difficult to determine whether they are truly talented filmmakers, or mere amateurs interested in becoming filmmakers.  When a small or medium sized business looks to produce custom video assets, usually, they must rely on a talented and experienced filmmaker to walk them through the process, essentially acting as both a filmmaker and director.

Interview with Jivox’s Diaz Nesamoney – Online Video Advertising for SMBs

Back in November, we had the pleasure of being the media sponsor for the Kelsey Group’s ILM:08 (Interactive Local Media) conference.  At the conference, there were more online video vendors than ever before, with several in the exibition hall demonstrating their products.  We were fortunate to be able to catch up with Diaz Nesamoney, the CEO and Founder of Jivox, for a short on-camera interview.

Interview with Brad Inman of TurnHere – Advice for Filmmakers and More

Back in November, we had the pleasure of being the media sponsor for the Kelsey Group’s ILM:08 (Interactive Local Media) conference. One of the highlights of that conference was the panel session titled, “SuperForum II: Local Video Explosion.” Brad Inman, the Founder and chairman of TurnHere gave an excellent keynote presentation where he presented and discussed “25 things that TurnHere has learned” about local video production and video marketing for small and medium sized businesses.

We caught up with Brad Inman outside of the session for a quick interview. Brad talks to us about the genesis of TurnHere, their recent launch of custom voice-over capabilities, the importance of optimization when it comes to the future of online video marketing for SMBs, and what is in store for the future of TurnHere.

Online Local Video Explosion – Kelsey Group ILM:08 Video SuperForum

SuperForum II: Local Video Explosion - This is the Kelsey Group’s ILM:08 conference session that we were most excited about covering.  This is a great panel session with several leaders in local online video marketing solutions.

Brad Inman, Chairman and Founder of TurnHere is up first. TurnHere has created more than 11,000 ads for small and medium sized businesses (SMBs) since they started. As you likely already know, TurnHere is really the behemoth in the room.

Brad’s presents “25 things that TurnHere has learned” about local video production and video marketing for businesses:

iPhone Local Search Application Demos at Kelsey Group’s ILM:08

Right now I am in a  session that is showcasing local search apps for the iPhone. Again, some of you may be wondering why the coverage of local search and local interactive media.  Well, in all honesty, I believe that local search + online video is the next wave in terms of online advertising for SMBs.  So, it is important to keep ahead of local search, search, mobile, etc…  Hope you all agree.

If you saw our post from this morning, you will have seen that ComScore presented some great research about the opportunity for mobile and the growth in iPhone market share since the launch of 3G.

Kelsey Group’s ILM:08 Day 2 – New Takes on Local Audience Targeting

It’s day 2 of the Kelsey Group’s ILM:08 conference and we had a great first day.

Aside from the sessions and panels that were extremely informative on the state of interactive local media, we also had the pleasure to interview several folks in the local online video space, including SpotMixer, WellcomeMat, and Mixpo. Today, we are scheduled to conduct interviews with several additional leaders in the online video space including TurnHere, MediaMobz, Jivox, and more… We will be publishing these interviews in the following weeks.

Our first session today is with Brian Jurutka, VP, Marketing Strategies, comScore. His presentation is titled “New Takes on Local Audience Targeting.”  As you will see below, there was great research presented regarding the potential for mobile to take off. 

Kelsey ILM:08 – Opening Keynote – Deja Vu – All Over Again

The opening keynote is being presented by Mark Canon, President of New Media, Yell.com – which owns yellowbook.com in the US.  He was previously the founder of Switchboard, worked on AOL search, and was the SVP at Autobytel.