Kantar Articles

A kantar is the official Egyptian weight unit for measuring cotton. It corresponds to the hundredweight, and is roughly equal to 99.05 pounds, or 45.02 kilograms. It is equal to either 157 kilograms of seed cotton or 50 kilograms of lint cotton.

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Political Video Marketing Lessons: 2012 Presidential Candidates Offer New Twist on The Last Hurrah

Political Video Marketing Lessons: 2012 Presidential Candidates Offer New Twist on The Last Hurrah

Over the weekend, I watched The Last Hurrah, a 1958 movie adaptation of the 1956 novel by Edwin O’Connor.  It starred Spencer Tracy as Frank Skeffington, the veteran mayor of a city that is frequently assumed to be Boston.  Skeffington, who has mastered old-style ward …

Super Bowl Ads Earned A Lot Of Money Just By Being Watched Online

Super Bowl Ads Earned A Lot Of Money Just By Being Watched Online

What did we see with this year's Super Bowl ads getting a head start on YouTube?  Did making them available online before the Super Bowl make their $3.5 million investment a ridiculous waste of money, or did the ads find an amazing harmony in being …

Weekly Web Video Industry News Reel – Read like an Egyptian Edition

Weekly Web Video Industry News Reel – Read like an Egyptian Edition

So it's Sunday. The people of Wisconsin are still celebrating the winning of Super Bowl XLV by the Green Bay Packers and Egypt has finally tossed its oppressive president, Hosni Mubarak, out after eighteen days of demonstrations. None of that has anything to do with …

Kantar Videolytics – Track, Syndicate, Optimize – An In-depth Review

Kantar Videolytics   Track, Syndicate, Optimize   An In depth Review

Kantar Videolytics recently trotted out a long list of premier partners which included some of the major players in online video (Brightcove, Brightroll, Adap.tv, LiveRail, Tremor, ScanScout, you get the picture) for their new Videolytics (video analytics) offering. So what better reason to get on …

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