journalism Articles

Journalism is the investigation and reporting of events, issues and trends to a broad audience. Though there are many variations of journalism, the ideal is to inform the intended audience about topics ranging from government and business organizations to cultural aspects of society such as arts and entertainment. The field includes editing, photojournalism, and documentary.
In modern society, news media have become the chief purveyor of information and opinion about public affairs; but...

Will the News Wars Move to Online Video in 2013?

I’m a great believer in the “rule of three.” It’s a writing principle that suggests that things that come in threes are inherently funnier, more satisfying, or more effective than some other number of things. For example, Gert Fröbe says in the 1964 James Bond ...

Memo to Candidates: Ooyala Finds Video Viewing Varies in Red States & Blue States

Ooyala issued its Q2 Global Video Index Report this morning along with some product updates. Each quarter, the company dips into its deep stores of anonymized viewing data to offer a glimpse at how people are watching online video around the world. The big news ...

Data-Driven Video Ads, Face Blur Privacy, and Better YouTube Searching [Reel Web #49]

This week on the Reel Web we discuss another new feature launched by YouTube, review some great ways to limit the amount of filtering you have to do when doing YouTube searches and talk about changes in how news is being spread and commercials are ...

Study Finds YouTube Major Source for News Around the World

At this point, would you be surprised if YouTube isn't one of the top sources for pretty much any kind of genre?  The only thing YouTube and other sites don't have right now is numbers for scripted shows that rival TV, although that's certainly debatable.  ...

Critics of Organic Content Farms like Demand Media Should Eat Their Own Words

A year ago, I stuck my neck out and defended Demand Media’s approach to developing great content down on the content farm.  Last week, I felt vindicated when Demand Media reported financial results for the quarter ended March 31, 2012 and raised its previously issued fiscal ...

Wall Street Journal Launches ‘Off Duty’ YouTube Channel

The Wall Street Journal announced it will launch a YouTube channel today that features "soft news" instead of "hard news.”  The channel will showcase "Off Duty," a daily lifestyle show based on the eponymous section of WSJ Weekend, the Journal's Saturday paper. Hosted by Wall ...

The Video News Wire - The Launch Of The Reuters YouTube Channel

Reuters, one of the oldest and most respected news organizations in the world, has joined YouTube and will have a channel dedicated to all the world's news, including finance, politics, and technology.  Reuters, much like many of the original channels announced, already has a channel ...

How to Be a Web Video Spokesperson: The Orabrush YouTube Marketing Story - Part 2 of 4

In Part 2 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how he became the company's spokesperson for their highly popular YouTube channel. (You can read Part 1 here). Austin shares several tips for others ...

YouTube Is Changing Journalism - The Reel Web #15

On this week's episode of The Reel Web, we show you what's happening with Netflix after all their customers leaving them recently. Also, YouTube and online video is really changing the way we consume media--especially journalism. And Xbox has made an interesting purchase that we'll ...

Herman Cain Versus Online Video From Newspapers – Just The Stats, Man!

Republican Presidential Candidate Herman Cain made news recently for his campaign cancelling an interview with newspaper this Thursday, saying it didn't want the interview to be video recorded and arguing that video is only typical for television. But do the latest stats show otherwise?

Diablo Cody Returns To The Web With Red Band Trailer

Several years ago, Diablo Cody launched her writing career by blogging her candid account of the life of an exotic dancer, which she then leveraged into the book Candy Girl: A Year in the Life of an Unlikely Stripper.  Soon after came Juno, which won ...

Newspaper Hacks and PR Flacks Aren’t “Singin’ in the Rain”

Most newspaper hacks and PR flacks are creatures of habit.  They didn't learn about YouTube or online video in the top journalism schools or the best colleges for communication majors.  But the first YouTube video, Me at the zoo, wasn't uploaded until April 23, 2005, ...

Musings On YouTube, Cat Videos, & Lazy Journalism

Maybe it's time we let YouTube grow up. Maybe instead of constantly referencing YouTube as a site for "cat videos," even when reporting on the advertising side of the site, we should start giving them their due for what they really are: a behemoth of ...

A Pledge For Online Video Responsibility - A Video Code Of Ethics

The time is now to counter the troubling proliferation of socially irresponsible video online, and that starts with each of us. That's why I've put together what I believe is the first-ever, "Pledge for Online Video Responsibility," which I hope can help both online video ...

paidContent 2011: Learn From An Impressive Lineup of Digital Goods Experts

paidContent has long led the charge in covering, as they say, "the economics of digital content." This year they're hosting another conference event, called paidContent 2011, filled with round-table discussions, Q&A's, and keynote speakers from some of the web's leading content creators like Huffington Post, ...