journalism Articles

Journalism is the investigation and reporting of events, issues and trends to a broad audience. Though there are many variations of journalism, the ideal is to inform the intended audience about topics ranging from government and business organizations to cultural aspects of society such as arts and entertainment. The field includes editing, photojournalism, and documentary.
In modern society, news media have become the chief purveyor of information and opinion about public affairs; but...

Online News Video Reaching Saturation Point? [Report]

Online News Video Reaching Saturation Point? [Report]

Pew put out the State of the News Media 2014 and it took a long look at online news video including who watches, how it's growing and what the future might hold. Are you watching a lot of online news? If you're a Millennial you may very well be. If you're trying to market to Millennials, you might just find a cheap place to put some ads within the confines of this article... read on!

Will the News Wars Move to Online Video in 2013?

Will the News Wars Move to Online Video in 2013?

I’m a great believer in the “rule of three.” It’s a writing principle that suggests that things that come in threes are inherently funnier, more satisfying, or more effective than some other number of things. For example, Gert Fröbe says in the 1964 James Bond ...

Memo to Candidates: Ooyala Finds Video Viewing Varies in Red States & Blue States

Memo to Candidates: Ooyala Finds Video Viewing Varies in Red States & Blue States

Ooyala issued its Q2 Global Video Index Report this morning along with some product updates. Each quarter, the company dips into its deep stores of anonymized viewing data to offer a glimpse at how people are watching online video around the world. The big news ...

Data-Driven Video Ads, Face Blur Privacy, and Better YouTube Searching [Reel Web #49]

Data Driven Video Ads, Face Blur Privacy, and Better YouTube Searching [Reel Web #49]

This week on the Reel Web we discuss another new feature launched by YouTube, review some great ways to limit the amount of filtering you have to do when doing YouTube searches and talk about changes in how news is being spread and commercials are ...

Study Finds YouTube Major Source for News Around the World

Study Finds YouTube Major Source for News Around the World

At this point, would you be surprised if YouTube isn't one of the top sources for pretty much any kind of genre?  The only thing YouTube and other sites don't have right now is numbers for scripted shows that rival TV, although that's certainly debatable.  ...

Critics of Organic Content Farms like Demand Media Should Eat Their Own Words

Critics of Organic Content Farms like Demand Media Should Eat Their Own Words

A year ago, I stuck my neck out and defended Demand Media’s approach to developing great content down on the content farm.  Last week, I felt vindicated when Demand Media reported financial results for the quarter ended March 31, 2012 and raised its previously issued fiscal ...

Wall Street Journal Launches ‘Off Duty’ YouTube Channel

Wall Street Journal Launches ‘Off Duty’ YouTube Channel

The Wall Street Journal announced it will launch a YouTube channel today that features "soft news" instead of "hard news.”  The channel will showcase "Off Duty," a daily lifestyle show based on the eponymous section of WSJ Weekend, the Journal's Saturday paper. Hosted by Wall ...

The Video News Wire - The Launch Of The Reuters YouTube Channel

The Video News Wire   The Launch Of The Reuters YouTube Channel

Reuters, one of the oldest and most respected news organizations in the world, has joined YouTube and will have a channel dedicated to all the world's news, including finance, politics, and technology.  Reuters, much like many of the original channels announced, already has a channel ...

How to Be a Web Video Spokesperson: The Orabrush YouTube Marketing Story - Part 2 of 4

How to Be a Web Video Spokesperson: The Orabrush YouTube Marketing Story   Part 2 of 4

In Part 2 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how he became the company's spokesperson for their highly popular YouTube channel. (You can read Part 1 here). Austin shares several tips for others ...

YouTube Is Changing Journalism - The Reel Web #15

YouTube Is Changing Journalism   The Reel Web #15

On this week's episode of The Reel Web, we show you what's happening with Netflix after all their customers leaving them recently. Also, YouTube and online video is really changing the way we consume media--especially journalism. And Xbox has made an interesting purchase that we'll ...

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