Jim Louderback Articles

James ‘Jim’ Louderback (born in 1961) is the CEO of Revision3. He has had numerous jobs in media companies involved in technology, most notably with TechTV and editor-in-chief of PC Magazine. He is also well known as the television host of TechTV’s Fresh Gear for three years from 1998 to 2000.
Louderback graduated from Northfield Mount Hermon School, then attended the University of Vermont in Burlington, Vermont from 1979 to 1983. He graduated Phi Beta Kappa in 1983 wi...

Why You Should Be At Streaming Media East Next Week

Why You Should Be At Streaming Media East Next Week

Streaming Media East is ready to hit New York City next week and we've got the top reasons why you should be attending. As an added bonus, we've also got a discount code for you to shave off a bit of the price to make …

7 YouTube “Rules”, YouTube Workshops, AOL On & KickStarter [Reel Web #37]

7 YouTube Rules, YouTube Workshops, AOL On & KickStarter [Reel Web #37]

This week on the Reel Web we discuss AOL’s announcement about "AOL On," their new video service that will host all of the videos from their service and also feature some new original shows.  We also cover YouTube tips from Charlie McDonell, YouTube’s new workshop …

Jim Louderback On Cow Paths & Old Media Moving Online

Jim Louderback On Cow Paths & Old Media Moving Online

Last month I shared part of my conversation with Jim Louderback. We covered a great number of video-related topics that day, including the comparison of the online video marketplace to cow paths (trust me, it makes total sense once you hear it) and how we …

Revision3 Saw Major Increase In Viewership, Revenue In 2011

Revision3 Saw Major Increase In Viewership, Revenue In 2011

Revision3 CEO Jim Louderback took to the Rev3 blog this morning and announced a 359% increase in total views and a 53% increase in revenue for the year of 2011.  Revision3 made smart acquisitions last year, including the extraordinarily successful Epic Meal Time, and by …

Google TV Marketplace Turns YouTube Into TV – The Reel Web #21

Google TV Marketplace Turns YouTube Into TV   The Reel Web #21

This week on the Reel Web we cover a story about a patent that Google recently updated about a marketplace for Google TV. The Google TV Marketplace will feature channel apps, possibly from YouTube, and may even be bundled together as a network for a …

Tablets, Magazines, & Lean Back Video With Jim Louderback, CEO Of Revision3

Tablets, Magazines, & Lean Back Video With Jim Louderback, CEO Of Revision3

I had a chance to catch up recently with our friend Jim Louderback, CEO of Revision3. Jim talks about how video has helped magazine brands recreate a kind of deep-dive content experience on tablets that readers are used to getting from print editions. He then …

Web Video Audience Development Strategies With Jim Louderback CEO of Revision3

Web Video Audience Development Strategies With Jim Louderback CEO of Revision3

Revision3 is one of the most well-known Internet television networks, and it's run by a very energetic guy named Jim Louderback.  As part of our chat with him back in October, we asked him to talk a bit about what Revision3 is doing differently, in …

One-Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

One Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

Break Media teamed up with Advertiser Perceptions Inc. for the first annual Digital Video Advertising Study. There are loads of interesting things in it that I will talk about over the next week or so and this is the first of those. I was reading …

A Closer Look At Cable TV’s Package – Jim Louderback On The Future of Cable Television

A Closer Look At Cable TVs Package   Jim Louderback On The Future of Cable Television

One of the many people Mark was able to catch up with at Blogworld last month is Jim Louderback, the CEO of Revision3.  Amidst talking about online video in general, and Revision3 specifically, the pair of them got off track for a bit on a …

What Is A Video View? What Is Fraudulent? TubeMogul Helps Us Decide

What Is A Video View? What Is Fraudulent? TubeMogul Helps Us Decide

If you read the Reel Weekender thoroughly, like the good readers I know you all are, you'll know that I linked over to Pace Lattin's site, Industrypace.com as he's seemingly being threatened due to his reporting on video ad fraud. Well hot on the heels …

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