Jim Louderback Articles

James ‘Jim’ Louderback (born in 1961) is the CEO of Revision3. He has had numerous jobs in media companies involved in technology, most notably with TechTV and editor-in-chief of PC Magazine. He is also well known as the television host of TechTV’s Fresh Gear for three years from 1998 to 2000.
Louderback graduated from Northfield Mount Hermon School, then attended the University of Vermont in Burlington, Vermont from 1979 to 1983. He graduated Phi Beta Kappa in 1983 wi...

The Weekly Online Video News Round Up - 2012 Edition

The Weekly Online Video News Round Up   2012 Edition

After a week or two off for the holidays, we're back with the first online video news round up of the new year. What were the biggest stories in video over the first week of 2012--what were you talking about? In our collection, we've got ...

Tablets, Magazines, & Lean Back Video With Jim Louderback, CEO Of Revision3

Tablets, Magazines, & Lean Back Video With Jim Louderback, CEO Of Revision3

I had a chance to catch up recently with our friend Jim Louderback, CEO of Revision3. Jim talks about how video has helped magazine brands recreate a kind of deep-dive content experience on tablets that readers are used to getting from print editions. He then ...

Weekly Web Video Industry News Reel – Read like an Egyptian Edition

Weekly Web Video Industry News Reel – Read like an Egyptian Edition

So it's Sunday. The people of Wisconsin are still celebrating the winning of Super Bowl XLV by the Green Bay Packers and Egypt has finally tossed its oppressive president, Hosni Mubarak, out after eighteen days of demonstrations. None of that has anything to do with ...

Web Video Audience Development Strategies With Jim Louderback CEO of Revision3

Web Video Audience Development Strategies With Jim Louderback CEO of Revision3

Revision3 is one of the most well-known Internet television networks, and it's run by a very energetic guy named Jim Louderback.  As part of our chat with him back in October, we asked him to talk a bit about what Revision3 is doing differently, in ...

One-Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

One Third of Advertisers Buy Video Ad Space Directly Vs. Video Ad Networks

Break Media teamed up with Advertiser Perceptions Inc. for the first annual Digital Video Advertising Study. There are loads of interesting things in it that I will talk about over the next week or so and this is the first of those. I was reading ...

A Closer Look At Cable TV's Package - Jim Louderback On The Future of Cable Television

A Closer Look At Cable TVs Package   Jim Louderback On The Future of Cable Television

One of the many people Mark was able to catch up with at Blogworld last month is Jim Louderback, the CEO of Revision3.  Amidst talking about online video in general, and Revision3 specifically, the pair of them got off track for a bit on a ...

What Is A Video View? What Is Fraudulent? TubeMogul Helps Us Decide

What Is A Video View? What Is Fraudulent? TubeMogul Helps Us Decide

If you read the Reel Weekender thoroughly, like the good readers I know you all are, you'll know that I linked over to Pace Lattin's site, Industrypace.com as he's seemingly being threatened due to his reporting on video ad fraud. Well hot on the heels ...

Blogworld Expo Founder, Rick Calvert, On Video's Prominence At This Year's Convention

Blogworld Expo Founder, Rick Calvert, On Videos Prominence At This Years Convention

The fourth annual Blogworld conference is fast approaching, and the session schedule already has me intrigued.  The event will be held October 14-16, and this year moves from the Las Vegas Convention Center to the Mandalay Bay convention center.  ReelSEO readers can earn 20% off ...

Viral Video vs. Episodic Video - Are They Mutually Exclusive?

Viral Video vs. Episodic Video   Are They Mutually Exclusive?

What do you do when someone you like and respect writes something that you think is way off base?  Jim Louderback wrote a pretty interesting article over at AdAge yesterday, and it's the kind of thing I have to weigh in on.  In a piece ...

Web Video Advertising and Brand Integration - What Works and What Doesn't

Is brand integration the wrong approach to Web video advertising? It may very well be, said Chris Williams, the general manager for Disney-owned digital studio Take180. I caught up with him at the NATPE LATVFest this week and he shared his contrarian point of view ...

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