Jim Louderback Articles

James ‘Jim’ Louderback (born in 1961) is the CEO of Revision3. He has had numerous jobs in media companies involved in technology, most notably with TechTV and editor-in-chief of PC Magazine. He is also well known as the television host of TechTV’s Fresh Gear for three years from 1998 to 2000.
Louderback graduated from Northfield Mount Hermon School, then attended the University of Vermont in Burlington, Vermont from 1979 to 1983. He graduated Phi Beta Kappa in 1983 wi...

Blogworld Expo Founder, Rick Calvert, On Video's Prominence At This Year's Convention

The fourth annual Blogworld conference is fast approaching, and the session schedule already has me intrigued.  The event will be held October 14-16, and this year moves from the Las Vegas Convention Center to the Mandalay Bay convention center.  ReelSEO readers can earn 20% off ...

Viral Video vs. Episodic Video - Are They Mutually Exclusive?

What do you do when someone you like and respect writes something that you think is way off base?  Jim Louderback wrote a pretty interesting article over at AdAge yesterday, and it's the kind of thing I have to weigh in on.  In a piece ...

Web Video Advertising and Brand Integration - What Works and What Doesn't

Is brand integration the wrong approach to Web video advertising? It may very well be, said Chris Williams, the general manager for Disney-owned digital studio Take180. I caught up with him at the NATPE LATVFest this week and he shared his contrarian point of view ...

Succesful Content Syndication and Aggregation Strategies

I'm at the Streaming Media West conference today in San Jose, CA and thought I would attempt some live blogging from this morning's session titled, "Successful Content Syndication and Aggregation Strategies." 

The NXT Stage of This Digital Age

The NXT Stage is a conference for everyone that has a hand in developing video. Whether that video ends up on the web, broadcast for television or for some other purpose  is irrelevant. The two-day conference is set for March 24-25 at the Renaissance Hollywood ...

Revision3 Gets Optimized With EveryZing SEO Solution

In yet another high-profile customer win for EveryZing, the next-generation universal search and vSEO leader today announced Revision3 will use its solutions to provide enhanced search and discovery of the site's vast array of original, broadcast-quality Internet television programming. Revision3 is licensing two solutions from ...

Revision3 Uses VideoClix for In-Video Interactivity

Revision3, the leader in exclusive Internet television, has partnered with VideoClix, a pioneer in clickable web video, to expand usability and interactivity for its viewers. The partnership will enable the Revision3 audience to click on different objects within video—including show hosts and products—for more information ...

Revision3 Syndicates Top Web Shows To Blip.tv

Revision3, the TV network for the Internet generation, today announced that it will begin syndicating its entire content catalog of shows to blip.tv. Beginning today, popular Web shows including The Digg Reel, popSiren and Tekzilla will be viewable on blip.tv and throughout the blip.tv distribution ...

NewTeeVee Live Video Conference - Highlights

Here is a great post written by David Spark, and published on his weekly technology radio report blog - sparkminute.com. David, thanks for letting us repost this excellent summary. ;-) NewTeeVee, the blog about online video technologies and content, hosted their first conference, NewTeeVee Live, ...

"No Pre-Roll Ads" - Video Interview with Jim Louderback of Revision3

Veteran tech journalist and Revision3 CEO Jim Louderback shared his views of online video advertising monetization. He mentions that currently, in-video sponsorships tend to work best. Jim also discusses how Revision3 will try emerging online video ad models and formats with one exception — No ...