IYP Articles

Yelp and TurnHere Parter To Bring Local Video To Small Business

Video is still riding an incredible wave of popularity.  Users have an insatiable appetite for it, and businesses are discovering new ways every day to use video to help them grow their brand and customer base.  What's more… video seems to be increasing conversions for ...

5 Tips for Using Online Video To Market Your Small Business

For small businesses, getting noticed online is a challenge, particularly when competing with big brands with large marketing departments and seemingly endless marketing budgets. But more and more local companies are finding success cutting through the clutter with online video. Statistics show that video improves ...

YPG Canada Partners With Advideo for SMB Video Production

YPG Canada has partnered with Advideo to produce the online video ads for SMBs that advertise with the Yellow Pages Group's Canadian online business directories. Back in February, Advideo announced a partnership with Weblocal.ca, a wholly-owned property of Transcontinental Media.   Weblocal.ca is an online search site for ...

Online Video Production and Local Search In Canada - Advideo and Weblocal.ca

ADVIDEO, the largest provider of online video commercials in Canada, is announcing today a partnership with Weblocal.ca, an online search site for finding and reviewing local businesses, products or services in communities across Canada. "ADVIDEO is delighted to produce its online video commercials for this ...

Local Search and Online Video - Why SMBs Need A Video Searchmercial

Increasingly, we hear business owners say, "I don't want a marketing strategy, I don't need a branding review, and I definitely don't want to spend $50,000 on a 30-second TV ad!  Just give me an effective video that I can use online to explain what ...

IYP Video SEO With YouTube – The Yellowbook Interview

Early last month, The Internet yellow pages company Yellowbook announced the launch of a new YouTube channel, exclusively for their customers with video ads produced by Yellowbook, with optimization of those video pages for YouTube and Google search results. Today we interviewed Patrick Marshall, Chief ...

Online Video Explosion - Local Video Production and Marketing for Businesses

SuperForum II: Local Video Explosion - This is the Kelsey Group's ILM:08 conference session that we were most excited about covering.  This is a great panel session with several leaders in local online video marketing solutions. Brad Inman, Chairman and Founder of TurnHere is up ...

Adjusting The Local Picture - The Online Video Opportunity

There is no question that online video is hot. YouTube has standardized and popularized it while broadband penetration has enabled it. Users love it, advertisers are starting to love it more and more, and now search engines love it too. Video's attractiveness as an ad ...

StudioNow Gets Tapped for Local Online Video for SMBs

StudioNow, the premier online source for creating and managing professional-quality videos at affordable prices, today announced an agreement with Citysearch, the leading online local guide, to shoot, edit and create local merchant videos for Citysearch.com. Under the terms of the agreement, Citysearch will make online ...

Spot Runner Overview - Cross-Media Video Marketing

Originally focused on providing affordable, high-quality television advertising solutions for local businesses, Spot Runner has quickly risen to become a comprehensive cross-media advertising solutions provider. They are currently the only company that I am aware of which provides a fully integrated advertising solution that includes ...

Free Custom Professional Videos for Local SMBs?

You probably saw our recent post about new research released by Borrell and Associates which predicts the rapid demise of traditional yellow pages, and the rise of online video in its place. Following the release of that research, Citysearch, a leading online local destination (also ...

Say Goodbye To YellowPages - Hello To Online Video

Borrell and Associates released a new report today about the future on Print Yellow Pages titled, "Say Goodbye to Yellow Pages." with some interesting predictions regarding where revenue will migrate.  According to the report, they estimates that the yellow pages industry will loose almost 40% ...

AgendiZe Launches First Video-to-Action API

AgendiZe, the premier provider of call-to-action services, today introduced their Video-to-Action API, which makes it easy for video publishers and ad agencies to add a comprehensive suite of customer engagement tools within online videos to make them actionable.

Anyone See The Humor In This? - Adsense Gone Bad

Here is where you can see the live post - "Internet Yellow Pages Need Serious Help with Online Video" and hopefully - AdSense will contextually match up content with ads for the IYP online video offerings in addition to their search offerings. ;-)

Turn There - Europe's Videoagency Officially Launches

For those of you that are unaware, I have been working closely with Thomas Owandenko, CEO of VideoAgency, for sometime in a partnership with ReelSEO for video marketing and search optimization consulting services. We are also working together on the development of several video marketing ...