Topic - Online Video & IYP
YPG Canada Partners with Advideo for SMB Video Production
YPG Canada has partnered with Advideo to produce the online video ads for SMBs that advertise with the Yellow Pages Group’s Canadian online business directories.
Online Video Production and Local Search in Canada – Advideo & Weblocal.ca
ADVIDEO, the largest provider of online video commercials in Canada, is announcing today a partnership with Weblocal.ca, an online search site for finding and reviewing local businesses, products or services in communities across Canada.
Local Search & Online Video – Why SMBs Need a Video Searchmercial
Increasingly, we hear business owners say, “I don’t want a marketing strategy, I don’t need a branding review, and I definitely don’t want to spend $50,000 on a 30-second TV ad! Just give me an effective video that I can use online to explain what I do and the value I offer!” They don’t want a television commercial or an infomercial; we believe they want a searchmercial.
The following is some background data on why we think this market represents a compelling marketing opportunity, some insights on why different thinking and executions are needed to succeed in servicing this market, and what we think a searchmercial is and what makes it effective.
IYP Video SEO with YouTube – The Yellowbook Interview
Early last month, The Internet yellow pages company Yellowbook announced the launch of a new YouTube channel, exclusively for their customers with video ads produced by Yellowbook, with optimization of those video pages for YouTube and Google search results. Today we interviewed Patrick Marshall, Chief New Media Officer for YellowBook, on how the rollout of this program of is coming along, and tips for their customers with video ads on how they can enhance their own traffic and leads with the YouTube program.
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Online Local Video Explosion – Kelsey Group ILM:08 Video SuperForum
SuperForum II: Local Video Explosion - This is the Kelsey Group’s ILM:08 conference session that we were most excited about covering. This is a great panel session with several leaders in local online video marketing solutions.
Brad Inman, Chairman and Founder of TurnHere is up first. TurnHere has created more than 11,000 ads for small and medium sized businesses (SMBs) since they started. As you likely already know, TurnHere is really the behemoth in the room.
Brad’s presents “25 things that TurnHere has learned” about local video production and video marketing for businesses:
Adjusting the Local Picture – The Online Video Opportunity
There is no question that online video is hot. YouTube has standardized and popularized it while broadband penetration has enabled it. Users love it, advertisers are starting to love it more and more, and now search engines love it too. Video’s attractiveness as an ad medium has grown with the knowledge that it can be used as a hook to gain better search rankings.
StudioNow Gets Tapped for Local Online Video for SMBs
StudioNow, the premier online source for creating and managing professional-quality videos at affordable prices, today announced an agreement with Citysearch, the leading online local guide, to shoot, edit and create local merchant videos for Citysearch.com.
Spot Runner Overview – Cross-Media Video Marketing
Originally focused on providing affordable, high-quality television advertising solutions for local businesses, Spot Runner has quickly risen to become a comprehensive cross-media advertising solutions provider. They are currently the only company that I am aware of which provides a fully integrated advertising solution that includes video production, media planning and media buying services across multiple media types.
Free Custom Professional Videos for Local SMBs?
You probably saw our recent post about new research released by Borrell and Associates which predicts the rapid demise of traditional yellow pages, and the rise of online video in its place. Following the release of that research, Citysearch, a leading online local destination (also known as an internet yellow pages directory, or IYP) is taking a pro-active approach to capturing market share as soon as possible.
They have announced that through the end of August 2008, they are giving new customers a FREE, custom produced, online video. Furthermore, they are allowing customers to embed the video on their own website which is a welcome departure from the methods in which other IYPs currently offer online video products.
Say Goodbye to YellowPages – Hello to Online Video
Borrell and Associates released a new report today about the future on Print Yellow Pages titled, “Say Goodbye to Yellow Pages.” with some interesting predictions regarding where revenue will migrate. According to the report, they estimates that the yellow pages industry will loose almost 40% of their annual revenue over the course of the next 5 years. Guess where the that revenue will go? Hint – Local Online Video 
AgendiZe Launches First Video-to-Action API
AgendiZe, the premier provider of call-to-action services, today introduced their Video-to-Action API, which makes it easy for video publishers and ad agencies to add a comprehensive suite of customer engagement tools within online videos to make them actionable.
Anyone See the Humor in This? – Adsense Gone Bad
Here is where you can see the live post – “Internet Yellow Pages Need Serious Help with Online Video” and hopefully – AdSense will contextually match up content with ads for the IYP online video offerings in addition to their search offerings.
