iPad Articles

The iPad ( /ˈaɪpæd/ EYE-pad) is a line of tablet computers designed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers. The iPad runs on iOS, the same operating system used on Apple’s iPod Touch and iPhone, and can run its own applications as well as iPhone applications. Without modification or a dev...

Tips For Developing A Tablet Device Marketing Strategy

Tips For Developing A Tablet Device Marketing Strategy

With tablet sales tracking to hit 24 million this year, brands are trying to crack the code on the best approach to a tablet strategy. A recent eMarketer report says 41% of consumers are keen on the device for its shopping capabilities. Here are top …

Brightcove Moves Beyond Video With Mobile Development Platform, App Cloud

Brightcove Moves Beyond Video With Mobile Development Platform, App Cloud

Brightcove has been a trusted provider of video hosting, distribution, and monetization for publishers and brands for several years. This morning, at their Brightcove Play 2011 conference, CEO and founder, Jeremy Allaire, unveiled a new product aimed at giving publishers the same kind of customizable …

The Week’s Best Viral Videos & Marketing Lessons – Parodies & Heartwarmers

The Weeks Best Viral Videos & Marketing Lessons   Parodies & Heartwarmers

Another week is in the books (well, almost), so it's time to sit back, enjoy that morning coffee, and watch some of the most popular viral videos of the week. As usual, we have entries from savvy brands as well as clueless amateurs, which is …

TV Ads Get Interaction with IntoNow iOS App: Stepping Stone to Widespread Internet-TV Adoption?

TV Ads Get Interaction with IntoNow iOS App: Stepping Stone to Widespread Internet TV Adoption?

This isn't online video but it's an interesting evolution for standard TV advertising and a way for them to incorporate some interactivity, which, as we all know, is what makes online video so awesomely cool, right? Well brands who advertise on television might finally be …

Time Warner Cable Seeks Judgment on TWCableTV iPad App Legality

Time Warner Cable Seeks Judgment on TWCableTV iPad App Legality

Time Warner, who I wrote about earlier in the week when they hit a snag with their TWCableTV iPad App, has sought a legal judgment on the matter. The Southern District of New York was petitioned by the cable operator about the legality of the …

The Week’s Best Viral Videos & Marketing Lessons – Unique Perspectives

The Weeks Best Viral Videos & Marketing Lessons   Unique Perspectives

The content pool is growing, I think. When I first started writing this weekly viral video round up column, I would flag maybe seven or eight videos throughout the week as potential examples for us to talk about. This week… I had over 60. So …

Time Warner Hits Bump in iPad App Delivery, Pulls Some Channels

Time Warner Hits Bump in iPad App Delivery, Pulls Some Channels

Time Warner Cable has an iPad app. Through that app you are able to stream channels that you would have in your cable package if you were one of their 15 million subscribers. However, they took some flak from major studios when they did that …

Vimeo Finally Launches iPhone App & It’s Totally Worth The Wait

Vimeo Finally Launches iPhone App & Its Totally Worth The Wait

Vimeo has been working on an iPhone app for a long time, determined to make it as good as possible. And from the sound of it, they've succeeded, which means the wait has been worth it. Today Vimeo has released a free iPhone app that …

Reel Quick Clips: Online Video News Mid-Week Round up

Reel Quick Clips: Online Video News Mid Week Round up

Look, it's Wednesday and I remembered to do the mid-week round up, at mid-week. I know that might not be a major achievement to some of you, but when you're as busy as I am, everything that gets done on time is an achievement. So …

The Online Video Weekly News Reel – Nothing Edition

The Online Video Weekly News Reel   Nothing Edition

Nothing odd or otherwise noteworthy to report. Or rather there is and I just don't feel like it. It's Sunday and I want to get to some gaming as I'm currently playing Batman Arkham Asylum which I picked up on a Steam sale for $7.50 …

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