iPad Articles

The iPad ( /ˈaɪpæd/ EYE-pad) is a line of tablet computers designed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers. The iPad runs on iOS, the same operating system used on Apple’s iPod Touch and iPhone, and can run its own applications as well as iPhone applications. Without modification or a dev...

75% of Consumers Are Willing To Pay for Web Video Content

Here's some news that should get the attention of Hulu, Netflix, Amazon, Apple, and anyone else trying to sell video content to the online masses: most of them are willing to pay for it. A new report from Elastic Path shows that the video-consuming public ...

Mobile Video Is 25% More Sticky Than Online Video?

Rhythm NewMedia recently released their Mobile Video Advertising Report for Q4 2010 which had some interesting findings in it. However, they are the largest mobile video ad network and all of the findings in the report are based on metrics from their network so a ...

Finding Your Audience with Heat-Seeking Online Video Marketing Missiles

Audiences are becoming increasingly fragmented in the ways they find and experience entertainment content and related marketing messages, which can be frustrating for the brands, businesses marketers and advertisers that are trying to reach them. There is indecision and hesitancy about where to best spend ...

Hulu Plus Android App Will Be Released Soon

I'm an Android user, and have been for about a year.  Historically, that means that I usually get the hottest apps after they've already been available to iPhone users (Angry Birds is a great example).  While Android's market share is on a sharp rise, there ...

This Week's Best Viral Videos & Marketing Lessons - 01/07/2011

This is my first viral video round up post since the new year began, and it's obvious from the start that this is going to be another great year in viral video.  The holidays didn't slow down the online video creating community one bit. There ...

Hollywood Goes Ultraviolet With New Video Content Delivery Technology - CES 2011

While there have been some rumblings about Ultraviolet in recent months, it only just now got it's official kick-off announcement at the CES 2011 show.  Ultraviolet is a digital video content storage and distribution solution that will allow consumers to store digital movies and television ...

Comcast Wants To Turn Your iPad Into A TV

Comcast will offer a demonstration later this afternoon of a new service they plan to roll out in 2011:  live streaming of television content to iPads and Android tablet devices.  The service will only be available to Comcast subscribers, and the specific details of how ...

New Android Tablets To Challenge The Apple iPad In 2011?

Get ready for a slew of new tablet introductions. The 2011 Consumer Electronics Show kicks off this week and manufacturers like Vizio, Toshiba, as well as Motorola, LG, Dell and Microsoft expect to introduce new tablet computers (many using the Android OS) this week in ...

Best Online Video Ad Campaign: Motorola Skewers Competition While Teasing Tablet

Every so often, when a company wants to pique the public's interest in a new product or service, they'll release a teaser advertisement ahead of the actual launch.  Hollywood movies do this all the time, with what they call a teaser trailer. But brands do ...

The Week’s Best Viral Videos & Video Marketing Lessons – 12/04/2010

Every Friday I try to pick a few of what I think are the best viral video successes of the week.  While part of the goal is simply to have a little fun on the last work day of the week, I'm also hoping we ...

Google Releases Annual Zeitgeist Report, An In-Depth Look At The 2010 Year In Search

Last week we took a look at what some search engines were saying about the most popular queries of 2010.  All the major search engines typically release a recap of the year's most popular keywords and search phrases, and Yahoo, Bing, & AOL did so ...

My New Favorite Way To Destroy Cherished Tech Gadgets & Give The iPad A Camera

For the longest time, Blendtec has been my favorite among the many ways popular tech gadgets can be destroyed.  At the beginning of their videos, there is a shiny new beloved piece of electronics, such as an iSomething or a Droid Something.  But then, 60 ...

Hulu Plus Emerges From Preview, Cuts Price By Two Dollars To $7.99

Hulu is taking the training wheels off their premium service, Hulu Plus, and releasing it out into the wild.  In addition, they've also slashed the price by $2, making the monthly fee $7.99.  While the price cut is not a surprise, most of the recent ...

Good Campaign Planning Drove Apple's Social Video Success

Many people believe that the iPhone is what made Apple a social media mogul. But that turns out not to be the case according to Visible Measures, whose new Share of Choice Report shows how the iPad changed the social video playing field for mobile ...

Brightcove 5 Enhancements Create More Robust and Efficient Platform

Brightcove put out the newest major release of their online video platform. As I've been immersed in several different OVPs of late I was looking forward to all of the new features that they've got going here and I'm going to try and get in, ...