iPad Articles

The iPad ( /ˈaɪpæd/ EYE-pad) is a line of tablet computers designed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers. The iPad runs on iOS, the same operating system used on Apple’s iPod Touch and iPhone, and can run its own applications as well as iPhone applications. Without modification or a dev...

The 2010 Online Video Report Card – Consumption Grows Across The Board

The 2010 Online Video Report Card   Consumption Grows Across The Board

comScore compiled 2010 into a new report called The 2010 U.S. Digital Year in review. In the report, as you might guess, they take a look at the U.S. Digital Media Industry. How did the year fare? ComScore says it was a year of, "renewed …

Honeycomb Tablets Are Already Better Than iPads… for Video Marketers

Honeycomb Tablets Are Already Better Than iPads... for Video Marketers

Remember when the iPad was announced, and I wrote about how useless it seemed for people like us that deal with video all the time? Most readers skipped the fact that I was writing about the device from a video standpoint and just labeled me …

Best Viral Video Ad: LG’s “Tasteless” Optimus Pad Commercial

Best Viral Video Ad: LGs Tasteless Optimus Pad Commercial

We talked yesterday about the new LG Optimus 3D–it's a mobile device built with the partnership of YouTube that allows users to record, view, or upload 3D video. There is another Optimus device, though, in the land of LG–a tablet device called the Optimus Pad. …

How To Stream Video From A Smartphone or Tablet To The TV

How To Stream Video From A Smartphone or Tablet To The TV

With the rapid rise in tablet and smartphone adoption, a number of apps and tech tools have emerged that allow users to stream videos from their mobile devices back to the TV. They include Airplay, Skifta, Eyecon, Rovi and Snapstick. For the rundown on how …

Video Is The Fastest Growing Mobile Application: 2/3rds of All Mobile Data In 2015

Video Is The Fastest Growing Mobile Application: 2/3rds of All Mobile Data In 2015

Cisco released their Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update just the other day and they have adjusted their predictions for online video usage over the next five years. Due to rapid uptake of tablets, smartphones and the expected superphones, they predict …

Comcast Gets into Video Streaming Apps, Flaunts FCC Restrictions?

Comcast Gets into Video Streaming Apps, Flaunts FCC Restrictions?

Yes, it was inevitable, another giant of broadcasting has created another app and tossed it into the ring to vie for online video viewer attention further diluting the market, further splitting our attention and further cluttering your iOS device home screens. I smell a conspiracy …

75% of Consumers Are Willing To Pay for Web Video Content

75% of Consumers Are Willing To Pay for Web Video Content

Here's some news that should get the attention of Hulu, Netflix, Amazon, Apple, and anyone else trying to sell video content to the online masses: most of them are willing to pay for it. A new report from Elastic Path shows that the video-consuming public …

Mobile Video Is 25% More Sticky Than Online Video?

Mobile Video Is 25% More Sticky Than Online Video?

Rhythm NewMedia recently released their Mobile Video Advertising Report for Q4 2010 which had some interesting findings in it. However, they are the largest mobile video ad network and all of the findings in the report are based on metrics from their network so a …

Finding Your Audience with Heat-Seeking Online Video Marketing Missiles

Finding Your Audience with Heat Seeking Online Video Marketing Missiles

Audiences are becoming increasingly fragmented in the ways they find and experience entertainment content and related marketing messages, which can be frustrating for the brands, businesses marketers and advertisers that are trying to reach them. There is indecision and hesitancy about where to best spend …

Hulu Plus Android App Will Be Released Soon

Hulu Plus Android App Will Be Released Soon

I'm an Android user, and have been for about a year.  Historically, that means that I usually get the hottest apps after they've already been available to iPhone users (Angry Birds is a great example).  While Android's market share is on a sharp rise, there …

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