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How to Get Legal Permission For Shooting Video: The Orabrush YouTube Marketing Story – Part 4 of 4

How to Get Legal Permission For Shooting Video: The Orabrush YouTube Marketing Story – Part 4 of 4

In this finale segment on the Orabrush YouTube marketing story, I again interviewed Orabrush CMO Jeff Harmon to talk about how his company has managed to get legally-binding permissions for shooting people and locations featured in their YouTube videos, without it slowing down your production ...

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer ...

How to Be a Web Video Spokesperson: The Orabrush YouTube Marketing Story - Part 2 of 4

How to Be a Web Video Spokesperson: The Orabrush YouTube Marketing Story   Part 2 of 4

In Part 2 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how he became the company's spokesperson for their highly popular YouTube channel. (You can read Part 1 here). Austin shares several tips for others ...

Screw Viral Videos! The Orabrush YouTube Marketing Story - Part 1 of 4

Screw Viral Videos! The Orabrush YouTube Marketing Story   Part 1 of 4

I interviewed Orabrush's Chief Marketing Officer Jeff Harmon, to talk about how they used YouTube to sell over a million units of their tongue cleaner and sign major deals with big box stores, and why they say you have to "screw viral videos" if you ...

Online Video Marketing Tips For The Hospitality Industry With TripAdvisor

Online Video Marketing Tips For The Hospitality Industry With TripAdvisor

I interviewed TripAdvisor's Manager of Business & Trade Public Relations, Kevin Carter, who shared with me some of the newer activities their company has been doing to encourage online video marketing with lodging owners, and video participation with travelers. Kevin and I also share our ...

Expect Usage-Based Billing On Web From Cable Providers Soon

Expect Usage Based Billing On Web From Cable Providers Soon

I actually wondered if this was something cable providers were chewing on in regards to the increased popularity of Netflix and Hulu.  Bloomberg reports that companies like Time Warner Cable, Inc, are considering charging customers for the amount of data they consume.  The extra charges ...

How to Do Business Video Faster & Stay Safe In The NOW Revolution With Jay Baer

How to Do Business Video Faster & Stay Safe In The NOW Revolution With Jay Baer

I interviewed social media strategist and author of "The NOW Revolution," Jay Baer, who was one of the featured presenters at the recent Blogworld New Media Expo in Los Angeles. In this video interview I asked Jay how he recommended companies handle the growing expectation ...

The Weekly Online Video News Round Up - Thanksgiving Edition

The Weekly Online Video News Round Up   Thanksgiving Edition

Plenty of news in the world of online video this past week, though many of us probably found ourselves distracted by things like family interaction, football games, and turkey. Because we were all a little more distracted than normal, it's an even better idea to ...

Relationship Video Marketing With Blogworld CEO Rick Calvert

Relationship Video Marketing With Blogworld CEO Rick Calvert

I interviewed Blogworld's CEO and Co-Founder Rick Calvert at their Los Angeles conference earlier this month. Rick and I discussed some of the big trends with online video in the publishing and marketing space, which I've labeled as the "Big C's:" Context, Collaboration, Consistency, and ...

Herman Cain Versus Online Video From Newspapers – Just The Stats, Man!

Herman Cain Versus Online Video From Newspapers – Just The Stats, Man!

Republican Presidential Candidate Herman Cain made news recently for his campaign cancelling an interview with newspaper this Thursday, saying it didn't want the interview to be video recorded and arguing that video is only typical for television. But do the latest stats show otherwise?

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