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Video Content Marketing and How it Works for Brands: Interview with Touchstorm & KBS+P Part1

Video Content Marketing and How it Works for Brands: Interview with Touchstorm & KBS+P Part1

Recently, I had the pleasure of talking to Touchstorm's Alison Provost and Jeff Martin along with KBS+P's Jonah Bloom.  What Touchstorm and KBS specialize in is editorial video content for brands.  This is where the brand takes the stance of an educator, providing information about …

How to Leverage YouTube Statistics Tracking Tools: Interview with Socialblade [Creator's Tip #42]

How to Leverage YouTube Statistics Tracking Tools: Interview with Socialblade [Creators Tip #42]

For this week's Creator's Tip we're going to be taking a look at how third-party statistics tracking & measurement tools for YouTube can help you improve your content and marketing strategies. We interviewed Jason Urgo, who runs socialblade.com, a free tool for tracking YouTube stats. Jason offers …

Improve Your Video Interviews – Body Language Tips for Marketing Pros

Improve Your Video Interviews   Body Language Tips for Marketing Pros

Video is the best communications medium we have today. It is also the trickiest to master because it has a language all of its own. That point is often lost on many untrained marketers who shoot their own video interviews. Even with a great guest …

Zach Galifianakis, Between Two Ferns, Gets Comedy Central Special

Zach Galifianakis, Between Two Ferns, Gets Comedy Central Special

Of all the uncomfortable humor out there, perhaps none is more uncomfortable than Zach Galifianakis' Funny or Die series, "Between Two Ferns," in which the comedian stages a one-on-one with some well-known Hollywood actors.  The actors are somewhat, but not really, in on the joke.  …

How to Tag & Title Your Videos for Search: The New Media Minute Farewell Episode

How to Tag & Title Your Videos for Search: The New Media Minute Farewell Episode

This is the last and final farewell episode of the New Media Minute. Today's episode is focused on the age-old question for those involved with online video – what best practices can one follow to make sure videos are easily discoverable in search? I interviewed …

Is Social Video In Danger Of Becoming Anti-Social “Business As Usual?”

Is Social Video In Danger Of Becoming Anti Social “Business As Usual?”

I interviewed social business author Brian Solis for a discussion on if social video needs to have better rules of engagement for real-world value or risk becoming hijacked by marketing agencies who miss the point of it all and de-valueing it's promise to the point …

11 Tips For Planning A Green Screen Video Production

11 Tips For Planning A Green Screen Video Production

Previously, I wrote an article discussing the benefits of a green screen video production. However, once you have determined that green screen is the way to go – how do you plan for it? Well, do not underestimate the importance of Pre-Production when shooting green screen. It's easy …

GetHired Gives Job Seekers & Employers Video Resume Capabilities

GetHired Gives Job Seekers & Employers Video Resume Capabilities

GetHired.com has officially launched and gives job candidates a way to show themselves off to potential employers with the power of online video resumes. It's no big surprise but it is definitely an interesting use of online video. Online video is all the rage, we …

Content As Marketing – Video Advertising & Monetization With Machinima’s Allen DeBevoise

Content As Marketing   Video Advertising & Monetization With Machinimas Allen DeBevoise

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. One of the topics we spent some time discussing is video advertising and video monetization–how Machinima makes money from their videos and …

The Future Of “Branded” Content – Katalyst Media Launching YouTube Channel

The Future Of Branded Content   Katalyst Media Launching YouTube Channel

Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000.  It began as a simple film/TV development home; Kutcher's Guess Who and the company's most recognizable property, Punk'd, were produced under Katalyst.  In 2005, they added a social media division, and what they …

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