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Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video marketers are well aware that great content can increase a brand's online reach - but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and ...

Online Video Weekly News Round Up - Storm the Bastille Edition

Online Video Weekly News Round Up   Storm the Bastille Edition

It's Bastille Days here in Milwaukee, celebrating the beginning of the French Revolution, an event which my family was on the wrong side of back then (yeah, I'm a blue blood, doesn't it show?). But the rest of the country is simply carrying on with ...

How Does YouTube's New Video Creation Marketplace Work? Our Interview with YouTube

How Does YouTubes New Video Creation Marketplace Work? Our Interview with YouTube

Last week at VidCon, YouTube introduced Video Creation Marketplace, which allows brands to pick established YouTube stars and use them to create or star in ad campaigns.  It will open up later in the summer.  It's a platform by which certain YouTube partners can be ...

The Impact of Editorial Video Content in Search Marketing: Interview with Touchstorm & KBS+P: Part 2

The Impact of Editorial Video Content in Search Marketing: Interview with Touchstorm & KBS+P: Part 2

In Part 1 of our interview with Touchstorm's Alison Provost and Jeff Martin and KBS+P's Jonah Bloom, we talked a lot about what these two companies want to achieve for brands through editorial video content.  In the second part of the interview, we talk a ...

Video Content Marketing and How it Works for Brands: Interview with Touchstorm & KBS+P Part1

Video Content Marketing and How it Works for Brands: Interview with Touchstorm & KBS+P Part1

Recently, I had the pleasure of talking to Touchstorm's Alison Provost and Jeff Martin along with KBS+P's Jonah Bloom.  What Touchstorm and KBS specialize in is editorial video content for brands.  This is where the brand takes the stance of an educator, providing information about ...

How to Leverage YouTube Statistics Tracking Tools: Interview with Socialblade [Creator's Tip #42]

How to Leverage YouTube Statistics Tracking Tools: Interview with Socialblade [Creators Tip #42]

For this week's Creator's Tip we're going to be taking a look at how third-party statistics tracking & measurement tools for YouTube can help you improve your content and marketing strategies. We interviewed Jason Urgo, who runs socialblade.com, a free tool for tracking YouTube stats. Jason offers ...

Improve Your Video Interviews - Body Language Tips for Marketing Pros

Improve Your Video Interviews   Body Language Tips for Marketing Pros

Video is the best communications medium we have today. It is also the trickiest to master because it has a language all of its own. That point is often lost on many untrained marketers who shoot their own video interviews. Even with a great guest ...

Zach Galifianakis, Between Two Ferns, Gets Comedy Central Special

Zach Galifianakis, Between Two Ferns, Gets Comedy Central Special

Of all the uncomfortable humor out there, perhaps none is more uncomfortable than Zach Galifianakis' Funny or Die series, "Between Two Ferns," in which the comedian stages a one-on-one with some well-known Hollywood actors.  The actors are somewhat, but not really, in on the joke.  ...

How to Tag & Title Your Videos for Search: The New Media Minute Farewell Episode

How to Tag & Title Your Videos for Search: The New Media Minute Farewell Episode

This is the last and final farewell episode of the New Media Minute. Today's episode is focused on the age-old question for those involved with online video - what best practices can one follow to make sure videos are easily discoverable in search? I interviewed ...

Is Social Video In Danger Of Becoming Anti-Social “Business As Usual?”

Is Social Video In Danger Of Becoming Anti Social “Business As Usual?”

I interviewed social business author Brian Solis for a discussion on if social video needs to have better rules of engagement for real-world value or risk becoming hijacked by marketing agencies who miss the point of it all and de-valueing it's promise to the point ...

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