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The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism

The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism

I recently had the pleasure of talking with Brendan Gahan, Director of Social Media at Mekanism, a digital ad agency that works with brands to tell stories with their video ad campaigns.  The mission to convert brands to a storytelling kind of marketing, rather than …

How Very Pink Sold Their Very Niche Ideas with YouTube

How Very Pink Sold Their Very Niche Ideas with YouTube

We recently got a chance to talk to Parker Severson and Stacy Perry of Very Pink. They make knitting instructional videos for YouTube, which leads viewers to their website, VeryPink.com, where interested viewers can go buy the patterns Stacy uses in the videos. The monetization …

You Talkin’ to ME? Why Some TV Personalities FAIL on YouTube [Creator's Tip #51]

You Talkin to ME? Why Some TV Personalities FAIL on YouTube [Creators Tip #51]

Why is it that some television personalities can capture the attention of millions of TV viewers, but when they transition online or create unique online video content for a place like YouTube, they have a harder time attracting viewers and capturing a sustainable audience? For this week's Creator's Tip …

How to Look Good & Present Your Best Self on Camera: Interview with Camera Ready’s Manoush Zomorodi

How to Look Good & Present Your Best Self on Camera: Interview with Camera Readys Manoush Zomorodi

You may know a lot about video and have no fear of getting in front of a camera, but you may have absolutely no idea what you need to do to look good on camera when you actually get in front of the lens.  We …

Building An Audience Outside of YouTube & Revision3′s New Fall Slate: Interview with CEO Jim Louderback

Building An Audience Outside of YouTube & Revision3s New Fall Slate: Interview with CEO Jim Louderback

Revision3 just announced some new acquisitions for their fall lineup, which reminded me of something that has been a recurring theme for this year: finding success outside of YouTube.  No one argues that YouTube isn't amazing when it comes to reach, and they are (seemingly) …

Philip DeFranco Talks Shark Week and His Crazy Year: Interview with DeFranco and Revision3′s Ryan Vance

Philip DeFranco Talks Shark Week and His Crazy Year: Interview with DeFranco and Revision3s Ryan Vance

In a fantastic bit of synergy, Discovery tapped Philip DeFranco to host the 25th anniversary of Shark Week, which will kick off on Sunday, August 12th at 9 PM e/p.  As many of you know, Discovery acquired internet video site Revision3 last month in a …

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video marketers are well aware that great content can increase a brand's online reach – but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and …

Online Video Weekly News Round Up – Storm the Bastille Edition

Online Video Weekly News Round Up   Storm the Bastille Edition

It's Bastille Days here in Milwaukee, celebrating the beginning of the French Revolution, an event which my family was on the wrong side of back then (yeah, I'm a blue blood, doesn't it show?). But the rest of the country is simply carrying on with …

How Does YouTube’s New Video Creation Marketplace Work? Our Interview with YouTube

How Does YouTubes New Video Creation Marketplace Work? Our Interview with YouTube

Last week at VidCon, YouTube introduced Video Creation Marketplace, which allows brands to pick established YouTube stars and use them to create or star in ad campaigns.  It will open up later in the summer.  It's a platform by which certain YouTube partners can be …

The Impact of Editorial Video Content in Search Marketing: Interview with Touchstorm & KBS+P: Part 2

The Impact of Editorial Video Content in Search Marketing: Interview with Touchstorm & KBS+P: Part 2

In Part 1 of our interview with Touchstorm's Alison Provost and Jeff Martin and KBS+P's Jonah Bloom, we talked a lot about what these two companies want to achieve for brands through editorial video content.  In the second part of the interview, we talk a …

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