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To Make Brands Unignorable – John St. Videos Ignore the Status Quo

To Make Brands Unignorable   John St. Videos Ignore the Status Quo

Award winning Toronto based digital agency John St. have come up with some of our favorite viral video ad campaigns over the years. They've produced great campaigns including "Rethink Breast Cancer: Your Man Reminder," a swan song social media campaign for Canadian mass merchandiser Zeller's, …

An Inside Look at YouTube Multi-Channel Networks & How They Work [Creator's Tip #71]

An Inside Look at YouTube Multi Channel Networks & How They Work [Creators Tip #71]

Throughout the past year, we've witnessed the rapid rise of online video studios and multi-channel Youtube networks. Companies that were relatively unknown just a few years ago have become established as major video programming brands with thousands of network channel partners and billions of cumulative …

WeVideo’s New Cloud-Based Editor is So Simple, Even a Marketer Can Edit Video

WeVideos New Cloud Based Editor is So Simple, Even a Marketer Can Edit Video

While we were at Streaming Media West last month, we took some time to catch up with WeVideo, the amazingly cool cloud-based video editing people, and found out details about some very neat new features that they've just recently launched as part of their new …

Blip Studios & The Movement Towards Original Video Content Programming: Interview with Steve Woolf

Blip Studios & The Movement Towards Original Video Content Programming: Interview with Steve Woolf

Back in June, Blip.tv launched Blip Studios, getting into the original video content game and positioning themselves to work with brands, talent, and independent producers, where before, they only served as a video hosting and destination site.  With the new launch, they promoted VP of …

Fullscreen Offers Network Insights for Video Creators: Interview with Ezra Cooperstein

Fullscreen Offers Network Insights for Video Creators: Interview with Ezra Cooperstein

Fullscreen has only been around for about two years, but they have snapped up some impressive talent for their Creator Network in a short time.  Boasting such channels as Michael Buckley (WHATTHEBUCK), Lindsey Stirling (lindseystomp), Five Second Films (5secondfilms), Megan Nicole (megannicolesite), Tyler Ward (tylerwardmusic), …

How Chill.com is Taking Video Sharing to the Next Level via Social Video Discovery & Curation

How Chill.com is Taking Video Sharing to the Next Level via Social Video Discovery & Curation

Earlier this year at Vidcon I had the pleasure of chilling with Marc Hustvedt, Head of Strategic Partnerships for Chill.com, a "social video discovery" platform.  The video curation site was launched because the team at Chill saw a video discovery paradigm that wasn't quite performing …

What’s the Ideal Length for a YouTube Marketing Video? A look into Video Duration vs. Social Sharing

Whats the Ideal Length for a YouTube Marketing Video? A look into Video Duration vs. Social Sharing

David Waterhouse, the Head of Content for Unruly Media, has just compiled some interesting stats on the average length of the ads in the Top Global Video Ads Chart. It ranks brands’ social videos worldwide based on the amount of times content has been shared on …

10 Tips: How to Book Celebrity Guests for Video Interviews [Creator's Tip #62]

10 Tips: How to Book Celebrity Guests for Video Interviews [Creators Tip #62]

Having guest appearances from time to time in your videos is a great way to add unique content to your channel and introduce your existing audience to new ideas and concepts.  Special Guests can provide expertise that you may not have and/or content that you …

First Cameraman: Insider Secrets to Marketing the Obama Presidency on YouTube

First Cameraman: Insider Secrets to Marketing the Obama Presidency on YouTube

Run, don’t walk, to your favorite bookstore and buy First Cameraman: Documenting the Obama Presidency in Real Time. Or, if there aren’t any bookstores left within running distance, then bike over to your local library and check out this new hardcover book by Arun Chaudhary. …

The Next Frontiers for SEO and Online Video – Interview with Performics’ Chris Keating

The Next Frontiers for SEO and Online Video   Interview with Performics Chris Keating

I recently had the chance to talk to Chris Keating, VP of SEO and Conversion Optimization at Performics.  Keating has been with the company for 7 years.  They do SEO for a couple of dozen "blue-chip" brands, including HP, Kohl's, Verizon Wireless, and RedBox.  A …

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