An interview is a conversation between two or more people where questions are asked by the interviewer to elicit facts or statements from the interviewee.
“Definition” – The qualitative research interview seeks to describe and the meanings of central themes in the life world of the subjects. The main task in interviewing is to understand the meaning of what the interviewees say.(Kvale,1996)
Several publications give prominence to interviews, including:
I interviewed social media expert Brian Solis, the author of Engage and the End of Business as Usual: Rewire The Way You Work To Succeed In The Customer Revolution. We talk about the crucial role online video must play in the transformation of businesses into ...
In this finale segment on the Orabrush YouTube marketing story, I again interviewed Orabrush CMO Jeff Harmon to talk about how his company has managed to get legally-binding permissions for shooting people and locations featured in their YouTube videos, without it slowing down your production ...
In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer ...
In Part 2 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how he became the company's spokesperson for their highly popular YouTube channel. (You can read Part 1 here). Austin shares several tips for others ...
I interviewed Orabrush's Chief Marketing Officer Jeff Harmon, to talk about how they used YouTube to sell over a million units of their tongue cleaner and sign major deals with big box stores, and why they say you have to "screw viral videos" if you ...
I interviewed TripAdvisor's Manager of Business & Trade Public Relations, Kevin Carter, who shared with me some of the newer activities their company has been doing to encourage online video marketing with lodging owners, and video participation with travelers. Kevin and I also share our ...
I actually wondered if this was something cable providers were chewing on in regards to the increased popularity of Netflix and Hulu. Bloomberg reports that companies like Time Warner Cable, Inc, are considering charging customers for the amount of data they consume. The extra charges ...
I interviewed social media strategist and author of "The NOW Revolution," Jay Baer, who was one of the featured presenters at the recent Blogworld New Media Expo in Los Angeles. In this video interview I asked Jay how he recommended companies handle the growing expectation ...
Plenty of news in the world of online video this past week, though many of us probably found ourselves distracted by things like family interaction, football games, and turkey. Because we were all a little more distracted than normal, it's an even better idea to ...
I interviewed Blogworld's CEO and Co-Founder Rick Calvert at their Los Angeles conference earlier this month. Rick and I discussed some of the big trends with online video in the publishing and marketing space, which I've labeled as the "Big C's:" Context, Collaboration, Consistency, and ...
Republican Presidential Candidate Herman Cain made news recently for his campaign cancelling an interview with newspaper this Thursday, saying it didn't want the interview to be video recorded and arguing that video is only typical for television. But do the latest stats show otherwise?
I interviewed Urbanspoon's Conrad Saam, who shared his social video marketing tips for restaurants, cafes, and the rest of the food service industry.
This Thursday the video solutions provider Liveclicker will be hosting a free webinar, "The New Social Video - How to Build Relationships with Shoppers through Video." I interviewed Liveclicker's Justin Foster for a sneak preview on this event. Social Video Commerce Webinar Info November 17 ...
I interviewed social media strategist and video blogger Chris Brogan at the recent Blogworld New Media Expo conference in Los Angeles. Chris shared with me in this video interview why he's a big fan of Google Plus Hangouts, along with the benefits of other online ...
YouTube has 200,000 advertisers per quarter, but with the new original channels beginning in January of next year, they're looking to attract 6 or 7 million YouTube advertisers as they launch around 100 total in 2012. According to this Beet.TV interview with Lucas Watson, YouTube's ...
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