interview Articles

...

Meet The ‘Kids’ Behind Premium Video Content [INTERVIEW]

Meet The Kids Behind Premium Video Content [INTERVIEW]

We talk to Jason Berger of Kids At Play, who have made web series on Yahoo and YouTube channels like LOUD and IGN Start, as well as creating social video campaigns with top brands, like Purina. What is the formula for their success?

Vimeo Announces Vimeo On Demand: Creators Get 90% Revenue Share

Vimeo Announces Vimeo On Demand: Creators Get 90% Revenue Share

Vimeo on Demand is coming to Vimeo, allowing creators to sell their work, set the price, customize the page the content is on, show it on Vimeo and their own website, country availability, and can be shown anywhere Vimeo can be accessed. Creators get 90% of the cut after transaction fees.

Ad Serving Made Simple and Scalable: Extreme Reach Makes It So [Interview]

Ad Serving Made Simple and Scalable: Extreme Reach Makes It So [Interview]

Getting your ad on all the devices out there can be hard. Scaling and measuring it can be even harder. We talked to Chip Scully, the VP of Online Video Advertising at Extreme Reach and got some insights on how they make it easy for their clients.

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

YouTube TrueView Ads Provide Honda Dealer 12x ROI [Case Study]

Richard Bustillo helped Rick Case Honda double their monthly trade-ins, gaining a 12x ROI. How did he do it? By using YouTube TrueView ads. Rick Case Honda was now earning an incremental $50,000+ for online videos that cost $0.20 – $0.30 per view. This is how he did it.

INTERVIEW: The Fine Bros. Take Web Series Beyond Video [Web Series School]

INTERVIEW: The Fine Bros. Take Web Series Beyond Video [Web Series School]

Our interview with Ben and Rafi Fine, best known as The Fine Brothers, sheds light on the transmedia experience, “workaholism,” and the unique experience of their MyMusic show, which gets so deep into faux-reality, they sometimes need an Inception-style kick to get back into the real world.

Social Snap: The Sharpest Social Media Analytics Tool in the Shed

Social Snap: The Sharpest Social Media Analytics Tool in the Shed

We interviewed Nan Dawkins, founder and CEO of Social Snap, a service that measures unique metrics such as True Twitter Network Size, Average Engagement per Facebook Post, and Blog Comment to Post Ratio as well as YouTube Total Post Likes.

Zach Galifianakis Is Back with ‘Between Two Ferns’ Oscar Specials

Zach Galifianakis Is Back with Between Two Ferns Oscar Specials

"Between Two Ferns" is one of the biggest success stories on Funny or Die.  Starring Zach Galifianakis, whom we would eventually know for The Hangover movies, "Between Two Ferns" launched in January of 2008 with an interview with Michael Cera and became a "must-watch" web …

How Epic Meal Time’s Channel Succeeds: Harley Morenstein Gives Insight [Web Series School]

How Epic Meal Times Channel Succeeds: Harley Morenstein Gives Insight [Web Series School]

Earlier this year Epic Meal Time expanded their channel programming with a new competitive cooking show, Epic Chef.  The show has been a massive success with fans and taken the Epic Meal Time brand to new heights.  The new series has garnered nearly 6 million views …

The Berklee College of Music YouTube Marketing Story

The Berklee College of Music YouTube Marketing Story

Berkleemusic is an online music school that is part of the Berklee College of Music.  Hailing from Boston, their online college been around for 10 years or so, and they are the world's largest online music school, teaching 30,000 students in over 130 countries.  They …

To Make Brands Unignorable – John St. Videos Ignore the Status Quo

To Make Brands Unignorable   John St. Videos Ignore the Status Quo

Award winning Toronto based digital agency John St. have come up with some of our favorite viral video ad campaigns over the years. They've produced great campaigns including "Rethink Breast Cancer: Your Man Reminder," a swan song social media campaign for Canadian mass merchandiser Zeller's, …

↑ Top
Hello. Add your message here.