We talked to Google/YouTube's Suzie Reider, Director of Media Solutions, also our keynote speaker at the ReelSEO Marketing Summit this Friday. What exactly do brands need to keep in mind when creating content for YouTube? Suzie's got some stats, tips, and top-notch info for us to consider.
Brendan Gahan will be on a panel at the Reel Summit called, "Content Vs. Community: Which Is King?" We talked to him about the role of social media, the responsibility of multi-channel networks, and whether production value factors in to becoming a "hit" on YouTube.
Vice's CEO Shane Smith talked to Google's Think Insights about video engagement. Video engagement is all about creating content for a community of people looking for entertainment directed at their interests. And that goes hand-in-hand with attracting advertisers who covet that audience.
Vimeo's Video School once again has a wealth of information for those who would like to make their videos pop. This particular video goes over the DIY interview. And while you've probably heard of a few of these tips, it's always good to have reminders.
We talked to Marty Kinrose at UCP WORK, Inc, an affiliate of United Cerebral Palsy that has launched a YouTube channel in the past week. We asked Marty what the challenges of running a charity with no government funding are, and how he hopes YouTube will spread the word.
We talk to Jason Berger of Kids At Play, who have made web series on Yahoo and YouTube channels like LOUD and IGN Start, as well as creating social video campaigns with top brands, like Purina. What is the formula for their success?
Vimeo on Demand is coming to Vimeo, allowing creators to sell their work, set the price, customize the page the content is on, show it on Vimeo and their own website, country availability, and can be shown anywhere Vimeo can be accessed. Creators get 90% of the cut after transaction fees.
Getting your ad on all the devices out there can be hard. Scaling and measuring it can be even harder. We talked to Chip Scully, the VP of Online Video Advertising at Extreme Reach and got some insights on how they make it easy for their clients.
Richard Bustillo helped Rick Case Honda double their monthly trade-ins, gaining a 12x ROI. How did he do it? By using YouTube TrueView ads. Rick Case Honda was now earning an incremental $50,000+ for online videos that cost $0.20 - $0.30 per view. This is how he did it.
Our interview with Ben and Rafi Fine, best known as The Fine Brothers, sheds light on the transmedia experience, "workaholism," and the unique experience of their MyMusic show, which gets so deep into faux-reality, they sometimes need an Inception-style kick to get back into the real world.