interview Articles

An interview is a conversation between two or more people where questions are asked by the interviewer to elicit facts or statements from the interviewee.
“Definition” – The qualitative research interview seeks to describe and the meanings of central themes in the life world of the subjects. The main task in interviewing is to understand the meaning of what the interviewees say.(Kvale,1996)
Several publications give prominence to interviews, including:

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Fullscreen Offers Network Insights for Video Creators: Interview with Ezra Cooperstein

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Fullscreen has only been around for about two years, but they have snapped up some impressive talent for their Creator Network in a short time.  Boasting such channels as Michael Buckley (WHATTHEBUCK), Lindsey Stirling (lindseystomp), Five Second Films (5secondfilms), Megan Nicole (megannicolesite), Tyler Ward (tylerwardmusic), ...

How Chill.com is Taking Video Sharing to the Next Level via Social Video Discovery & Curation

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Earlier this year at Vidcon I had the pleasure of chilling with Marc Hustvedt, Head of Strategic Partnerships for Chill.com, a "social video discovery" platform.  The video curation site was launched because the team at Chill saw a video discovery paradigm that wasn't quite performing ...

What's the Ideal Length for a YouTube Marketing Video? A look into Video Duration vs. Social Sharing

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David Waterhouse, the Head of Content for Unruly Media, has just compiled some interesting stats on the average length of the ads in the Top Global Video Ads Chart. It ranks brands’ social videos worldwide based on the amount of times content has been shared on ...

10 Tips: How to Book Celebrity Guests for Video Interviews [Creator's Tip #62]

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Having guest appearances from time to time in your videos is a great way to add unique content to your channel and introduce your existing audience to new ideas and concepts.  Special Guests can provide expertise that you may not have and/or content that you ...

First Cameraman: Insider Secrets to Marketing the Obama Presidency on YouTube

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Run, don’t walk, to your favorite bookstore and buy First Cameraman: Documenting the Obama Presidency in Real Time. Or, if there aren’t any bookstores left within running distance, then bike over to your local library and check out this new hardcover book by Arun Chaudhary. ...

The Next Frontiers for SEO and Online Video - Interview with Performics' Chris Keating

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I recently had the chance to talk to Chris Keating, VP of SEO and Conversion Optimization at Performics.  Keating has been with the company for 7 years.  They do SEO for a couple of dozen "blue-chip" brands, including HP, Kohl's, Verizon Wireless, and RedBox.  A ...

The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism

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I recently had the pleasure of talking with Brendan Gahan, Director of Social Media at Mekanism, a digital ad agency that works with brands to tell stories with their video ad campaigns.  The mission to convert brands to a storytelling kind of marketing, rather than ...

You Talkin' to ME? Why Some TV Personalities FAIL on YouTube [Creator's Tip #51]

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Why is it that some television personalities can capture the attention of millions of TV viewers, but when they transition online or create unique online video content for a place like YouTube, they have a harder time attracting viewers and capturing a sustainable audience? For this week's Creator's Tip ...

How to Look Good & Present Your Best Self on Camera: Interview with Camera Ready's Manoush Zomorodi

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You may know a lot about video and have no fear of getting in front of a camera, but you may have absolutely no idea what you need to do to look good on camera when you actually get in front of the lens.  We ...

Building An Audience Outside of YouTube & Revision3's New Fall Slate: Interview with CEO Jim Louderback

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Revision3 just announced some new acquisitions for their fall lineup, which reminded me of something that has been a recurring theme for this year: finding success outside of YouTube.  No one argues that YouTube isn't amazing when it comes to reach, and they are (seemingly) ...

Philip DeFranco Talks Shark Week and His Crazy Year: Interview with DeFranco and Revision3's Ryan Vance

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In a fantastic bit of synergy, Discovery tapped Philip DeFranco to host the 25th anniversary of Shark Week, which will kick off on Sunday, August 12th at 9 PM e/p.  As many of you know, Discovery acquired internet video site Revision3 last month in a ...

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

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Video marketers are well aware that great content can increase a brand's online reach - but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and ...

Online Video Weekly News Round Up - Storm the Bastille Edition

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It's Bastille Days here in Milwaukee, celebrating the beginning of the French Revolution, an event which my family was on the wrong side of back then (yeah, I'm a blue blood, doesn't it show?). But the rest of the country is simply carrying on with ...

How Does YouTube's New Video Creation Marketplace Work? Our Interview with YouTube

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Last week at VidCon, YouTube introduced Video Creation Marketplace, which allows brands to pick established YouTube stars and use them to create or star in ad campaigns.  It will open up later in the summer.  It's a platform by which certain YouTube partners can be ...

The Impact of Editorial Video Content in Search Marketing: Interview with Touchstorm & KBS+P: Part 2

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In Part 1 of our interview with Touchstorm's Alison Provost and Jeff Martin and KBS+P's Jonah Bloom, we talked a lot about what these two companies want to achieve for brands through editorial video content.  In the second part of the interview, we talk a ...

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