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Branded Hoax Viral Videos Are Becoming A Cottage Industry

Branded Hoax Viral Videos Are Becoming A Cottage Industry

First there were the ad agencies—big brands paid them to dream up marketing creative for everything from print to radio to television. Then came the niche agencies designed to help just with the emerging media market of online videos. And now that most of the …

Is Video Curation The Key to Building Visibility, Authority, And Value?

Is Video Curation The Key to Building Visibility, Authority, And Value?

What exactly is "curation" and how does it relate to web video marketing? To find out, I spoke to several curation experts. They explain why they consider it the best way to blend work relationships between machines and human beings to deliver rich and relevant …

Video Has Changed The Search Results Forever: Bruce Clay

Video Has Changed The Search Results Forever: Bruce Clay

We had the privilege of speaking with Bruce Clay at SMX, and he spoke at length about how video has impacted the search results in dramatic and permanent ways. Bruce is one of the most-trusted voices in the search engine marketing space–he founded his SEO …

You’re Not A Real Presidential Candidate Unless You Announce On YouTube

Youre Not A Real Presidential Candidate Unless You Announce On YouTube

The only acceptable way to announce that you're running for president is to do it with social media. President Obama led the charge, with his video announcement in early April on YouTube. Just a couple weeks ago, Newt Gingrich took to the world's top microblogging …

Google Goes Prime Time With Lady Gaga Chrome Commercial Ad

Google Goes Prime Time With Lady Gaga Chrome Commercial Ad

For reasons I have not yet put my finger on, I still occasionally tune into Saturday Night Live. It hasn't been the truly great show it once was in over a decade, but out of some kind of routine (or self-punishment) I still check it …

Social Video For Businesses: 8 Social Video Questions With Steve Garfield

Social Video For Businesses: 8 Social Video Questions With Steve Garfield

We recently discussed the definition of "social video," and looked at why it's on the rise. For a closer look at how businesses can use social video, I interviewed my fellow videologist, Steve Garfield. He talks about how businesses can be successful by combining their …

The Week’s Best Viral Videos & Marketing Lessons: Short Films & Fakes

The Weeks Best Viral Videos & Marketing Lessons: Short Films & Fakes

It's that time once again–Friday morning, to be exact–when I provide you with a list of some of the best viral videos I found and read about throughout the week. Some are branded advertisements, some are artistic projects in nature, and of course some are …

The Rise of Social Video Advertising & Why You Should Care

The Rise of Social Video Advertising & Why You Should Care

What exactly is "social video advertising?" Is it better than traditional online video advertising? What are the ways to optimize a social video advertising campaign? To help answer these and other questions, I enlisted the expertise of Dan Greenberg and Chris Schreiber of the social …

Video Marketing Strategy: Matching Brands & Web Video Stars

Video Marketing Strategy: Matching Brands & Web Video Stars

If you follow any popular Web personalities and their online video channels, you might be surprised to learn they may be paid to have brand messaging worked right into the video. I interviewed a broker who matches brands with web celebrities (aka, "Webstars”) and places …

YouTube To Celebrate The Space Shuttle With Live Stream From Space

YouTube To Celebrate The Space Shuttle With Live Stream From Space

I just wrote yesterday about how rapidly live streaming video online was gaining in popularity and uses, and now YouTube has announced the most unique live streaming event yet: an interview with Space Shuttle Endeavor astronauts… from space… conducted in celebration of NASA's Space Shuttle …

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