11 Tips For Planning A Green Screen Video Production
Previously, I wrote an article discussing the benefits of a green screen video production. However, once you have determined that green screen is the way to go - how do you plan for it? Well, do not underestimate the importance of Pre-Production when shooting green screen. It's easy in the chaos of planning a shoot to overlook these ...
GetHired Gives Job Seekers & Employers Video Resume Capabilities
GetHired.com has officially launched and gives job candidates a way to show themselves off to potential employers with the power of online video resumes. It's no big surprise but it is definitely an interesting use of online video. Online video is all the rage, we even had our own awards ceremony at CES for original ...
Content As Marketing - Video Advertising & Monetization With Machinima's Allen DeBevoise
During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. One of the topics we spent some time discussing is video advertising and video monetization--how Machinima makes money from their videos and how the future of "content as marketing" is very bright ...
The Future Of "Branded" Content - Katalyst Media Launching YouTube Channel
Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000. It began as a simple film/TV development home; Kutcher's Guess Who and the company's most recognizable property, Punk'd, were produced under Katalyst. In 2005, they added a social media division, and what they specialize in is a form of branded content, the kind ...
Blip.TV Founder Says SOPA And PIPA Threaten All Online Video Platforms
I interviewed the founder of the Blip.TV, Charles Hope, who shares his thoughts about why The Stop Online Piracy Act (SOPA) is extremely bad for online video platforms and their users, and explains what's really needed is not new laws, but better business innovation.
Do Social Media & Social Video Really Exist?
In Part 2 of my interview (PART 1 HERE) with Jason Falls co-author of “No BullShit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, we passionately discuss what’s good about social media today, what’s BS, and what needs to change for doing truly “social” business.
Mortal Kombat Legacy Is The Web Series Proof Of Concept
We've been sharing some video interviews from my recent trip to the Machinima LA offices, including a tour of the facility and a chat about the company's belief that YouTube is social. I also got a chance to talk with CEO Allen DeBevoise about the Mortal Kombat Legacy web series project and what its success might ...
5 Social Video Marketing Tips with Socialnomics' Digital Leader: Erik Qualman
I video-interviewed Erik Qualman at the Chicago House of Blues for the launch of his new book, "Digital Leader: 5 Simple Steps to Success and Influence". I asked him about his take on "social" and "viral" video and asked him to give us some tips for how businesses should think about and do--better social video marketing. ...
Job Interview Site Posts Online Video Interview Tips On YouTube
Going to a job interview can be nerve-wracking. What will they ask? How will I answer? Do I have something in my teeth? Job-Applications.com, a leading entry-level and first-time employment site, has published their entire online video library. The videos consist of people who have been successful in landing jobs and they give away their ...
Evolve or Die! How Businesses Can Transform Using Social Video
I interviewed social media expert Brian Solis, the author of Engage and the End of Business as Usual: Rewire The Way You Work To Succeed In The Customer Revolution. We talk about the crucial role online video must play in the transformation of businesses into genuine social enterprises, what’s holding them back, and what it ...
How to Get Legal Permission For Shooting Video: The Orabrush YouTube Marketing Story – Part 4 of 4
In this finale segment on the Orabrush YouTube marketing story, I again interviewed Orabrush CMO Jeff Harmon to talk about how his company has managed to get legally-binding permissions for shooting people and locations featured in their YouTube videos, without it slowing down your production plans. (You can read Part 1, Part 2 and Part ...
How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4
In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer to here as "social video return on investment, or ROI ...
How to Be a Web Video Spokesperson: The Orabrush YouTube Marketing Story - Part 2 of 4
In Part 2 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how he became the company’s spokesperson for their highly popular YouTube channel. (You can read Part 1 here). Austin shares several tips for others who are considering being a web spokesperson or web personality ...
Screw Viral Videos! The Orabrush YouTube Marketing Story - Part 1 of 4
I interviewed Orabrush’s Chief Marketing Officer Jeff Harmon, to talk about how they used YouTube to sell over a million units of their tongue cleaner and sign major deals with big box stores, and why they say you have to “screw viral videos” if you want to be successful with today’s online audiences’ increased social ...
Online Video Marketing Tips For The Hospitality Industry With TripAdvisor
I interviewed TripAdvisor’s Manager of Business & Trade Public Relations, Kevin Carter, who shared with me some of the newer activities their company has been doing to encourage online video marketing with lodging owners, and video participation with travelers. Kevin and I also share our tips on what types of videos travelers want to see, ...
