Topic - Online Video & interview
Predictions with Local Online Video Marketing – Interview with Topix
I interviewed Chris Tolles, CEO of the online news portal Topix, on his predictions for how video will mature into the local landscape, and its impact for audiences and businesses.
Sorenson Squeeze 6 – Total Video Workflow Solution?
Today Sorenson Media announced the launch of the latest update to their video encoding software program, Squeeze 6. Read my interview with Sorenson’s CEO and President Peter Csathy on why his company is billing this update, the first in over a year, as “first total video workflow solution” for businesses. (Click the play button at the bottom of this post to listen to our podcast for my initial review of the software.)
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CIMA Survey – Video and Search Receive Highest Results
I interview the Chicago Interactive Marketing Association’s (CIMA) partner analyst Troy Mastin about their newly-released 7th Semiannual Interactive Marketing Survey, and we discussed what the findings say about the emphasis that agencies are giving to online video and search marketing for business.
Screenflow 2.0 Improves Video Editing Features For Screencasting
Listen to my podcast interview Telestream’s VP of Marketing Barbara Dehart on the new release of Screenflow – the screen capturing software used for creating, editing and publishing as video files. Listen in on how the new version’s enhancements will provide users with even better “business-quality video” than before.
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Search Engines are Just Waiting for Your Video Content
Today I wanted to share an interview with media agency executive Robert Davis, Interactive Marketing Director/Leader of Interactive Video for Ogilvy Interactive. Robert tells Andy Plesser of Beet.tv that they have seen a tremendous rise in traffic to video content coming from search engines, especially over the past 6 months.
“We are also seeing a tremendous search value from video now…
Video Drives Search – Magical Convergence for Brand Marketers
I interviewed Geoff Ramsey, CEO an co-Founder of the Internet research firm eMarketer to ask his opinion: what has been the effect of video on the search experience and search marketing? Usually you don’t expect someone the head of an major research and analytics firm to answer with the adjective of “magical,” but read the article and you can understand his enthusiasm.
Video Delivery Network – Sorenson 360 (Part 2)
A few weeks back, I had the pleasure of speaking with Eric Quanstrom, VP of Marketing for Sorenson Media about their online video delivery network, Sorenson 360. In part 1 of my interview, I asked Eric about what their company believes are the essentials for any business to have in mind when selecting a video publishing and delivery solutions provider. In this 2nd part of my interview, I follow up with questions about the actual features and pricing plans of their new video delivery network.
“Video is a Social Medium” – YouTube & Social Media
As part of the Search Engine Strategies San Jose Conference & Expo last month, YouTube and Google sponsored a day long event with ClickZ, the Social Media & Video Strategies Forum which featured a variety of speakers who explored the successes and failures experienced by companies, celebrities, and politicians in using video in the online social sphere. We had the opportunity to speak with Kristin Kovner, Industry Marketing Manager with YouTube about their sponsorship of the track and what’s new and exciting with YouTube.
Right of Publicity with Online Video – Questions Answered!
Recently we’ve had some readers asking questions about my recent interview with attorney Mark Rosenberg on “right of publicity” video issues with online video marketing. Questions such as: How can you get permission from large crowds to be in a video? Is the business or venue owner’s consent enough or not? How can patrons be made aware of video recording on the premises, that protects yourself? I asked Mark for a follow-up interview to these questions, and now you can read all of his answers here!
Leveraging the Power of YouTube for Search Marketing
At SES San Jose 2009 last month, we had a chance to chat with our friend Greg Jarobe, co-founder of SEO-PR and author of “YouTube Marketing – An Hour a Day.” Greg talks about YouTube and why internet marketers and search marketing professionals would be mistaken to ignore the power of YouTube Marketing.
Monitoring Video Listings for Business – The Search Monitor
I recently interviewed Lori Weiman, CEO of the online reputation management company The Search Monitor, and tested out her company’s Competitor and Trademark Monitoring tools, which her company announced to have the ability to monitor and segment actual video results across organic search listings, multiple web channels and websites. The main question I wanted answered was: Is this a good tool for search marketers and reputation management professionals?
How Rapid Growth in Mobile Technology & HTML 5 will Impact Video
At the SES San Jose Conference, I spoke at the session titled “the next wave for online video.” In that session, both Gregory Markel (of infusecreative) and I spoke about the importance of mobile when it comes to the future of video. Later that day, I had a chance to speak with Michael Boland who is the Program Director of Mobile Local Media for The Kelsey Group. Naturally he has something to say about mobile, and specifically mobile video.
