internet marketing Articles

Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under inter...

Download YouTube Videos - How, Where and When Is It Okay?

Is it wrong to download YouTube videos? I guess that depends completely on who you ask.  I'm sure YouTube would tell you that it is.  In fact, they do. Their terms of service says the following, in Section 5: Your Use of Content on the ...

Viral Video Marketing Round Up – Lessons From This Week’s Viral Video Successes – 1/15/2010

Every week we break down some new and emerging viral video successes, hoping to put our finger on what it is that made them work so well.  Sometimes it's easy, other times it's tough.  In the end, the hope is that this series will help ...

Video Marketing and The Law - What You Should Know

Our attorney colleague Mark Rosenberg was recently published in Affiliate Summit's FeedFront magazine with his article titled “Video Marketing and the Law.” Mark shares what basic proactive measures video marketers should be araware to to avoid common legal pitfalls, including: right of publicity issues, copyrights, licensing, contracts, and receiving proper consent.

11 Predictions for The Online Video Industry In 2010

Everyone is giving their predictions for the Internet marketing and online video space in 2010 and I thought I'd better jump on the bandwagon with my 2 cents...  Granted, I certainly have some more insightful predictions that I could provide but I figured it's New ...

CIMA Survey – Video and Search Receive Highest Results

I interview the Chicago Interactive Marketing Association's (CIMA) partner analyst Troy Mastin about their newly-released 7th Semiannual Interactive Marketing Survey, and we discussed what the findings say about the emphasis that agencies are giving to online video and search marketing for business.

7 Paths To Viral Video Marketing Success

Viral videos are the Holy Grail of Internet Marketing. Every individual, marketing firm, and corporation is striving to create a piece of video content that goes viral. Most of it is just shooting in the dark.

Daisy Whitney and ReelSEO At SES San Jose 2009

Daisy Whitney of New Media Minute wraps up ReelSEO's coverage of the Search Engine Strategies San Jose 2009 Conference. At the conference, we captured many interviews with industry experts who discuss the importance of online video when it comes to SEO, SEM, and in general, internet marketing. See the rest of these videos at http://www.youtube.com/reelseo

SBTV - Daily Online Video News for SMB Goes Social

Online video gets daily SMB news and goes social at Small Business TV (SBTV.com), the first of its kind video news and information site for America's 25 million small businesses. The company was launched in 2004 but apparently just unveiled a new enhanced video platform.

The Blurring Line Between Worlds: Humans, Screen Watching, and Social Media

It seems the deeper you look into Social Media, the more it resonates as the natural evolution of the Internet's ability to facilitate effective communication and to mimic our everyday lives. While scores of people would still consider themselves neophytes in the online space, many ...

In Search of Video SEO That Works - Beyond The Hype

Earlier this year, I was contacted by Nico McLane for an interview on the subject of Video SEO.  Nico was looking for specific guidance with regard to the topic of Video SEO.  To give you a bit more background, Nico wrote the following in an ...

Surf for Videos Using Twitter - Video Search Twitter Bot

VideoSurf, and innovative video search engine that utilizes computer vision technology (facial recognition) to assist with video indexing , has developed a quick and effective way to search for videos directly within Twitter.  By combining the Twitter API, bit.ly API, and VideoSurf API, they have created a mashup ...

Choosing An Online Video Marketing Attorney

Attorney David Adler, Partner with The Adler Law Group in Chicago, shares his expertise with ReelSEO on what criteria companies who are publishing and promoting video online should look for in choosing legal counsel, to help them protect their assets.

Legal Considerations for Video Marketing – Interview With IP Attorney Mark Rosenberg

Mark Rosenberg intellectual property attorney and Search Engine Strategies Chicago conference speaker, shares with us the important legal issues that both companies and Video SEO professionals need to consider, especially before they even get started with making and promoting video content online.

Automotive Online Video Marketing Trends - Car Dealers Embrace Online Video

We've discussed in the past the positive effect that online video marketing is having in various industries including the real estate industry as well as professional services and attorneys.  Now we turn to the automotive industry and some recent research that not only demonstrates the ...

Adjusting The Local Picture - The Online Video Opportunity

There is no question that online video is hot. YouTube has standardized and popularized it while broadband penetration has enabled it. Users love it, advertisers are starting to love it more and more, and now search engines love it too. Video's attractiveness as an ad ...