internet marketing Articles

Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under inter...

Best Online Video Ad - Sesame Street's Interactive YouTube Marketing Experiment

Sesame Street has had a big year in the world of viral video.  They scored a home run with their Grover parody of the Old Spice Guy commercial.  Their Katy Perry song/skit went viral over the controversy of the show's censorship.  And they also scored ...

Your Business Video Sucks, An eBook Video Marketing Disaster

Welcome to my revised-titled series, Your Business Video Sucks! This week, I review a web video from a well-known professional copywriter, used as a promotion for his eBook on web video tips for business. Watch it and read my review on why I think the ...

Google Releases Annual Zeitgeist Report, An In-Depth Look At The 2010 Year In Search

Last week we took a look at what some search engines were saying about the most popular queries of 2010.  All the major search engines typically release a recap of the year's most popular keywords and search phrases, and Yahoo, Bing, & AOL did so ...

5 Top Twitter Video Marketing Strategies for Every Business

ReelSEO's Grant Crowell interviews TwitJump's founder Alex Lawrence, who shares some of the top reasons businesses today should be doing video marketing in twitter, and some tips for planning your own twitter video marketing strategy.

Anonymous YouTube Cyberbullies - Should They Be Outed?

Grant Crowell interviews attorneys Daliah Saper and Mark J. Rosenberg, as they weigh in on the legal case with YouTube that's hit the mainstream media, and the big question: Under what circumstances under should an Internet Service Provider should be required to unmask an anonymous subscriber?

Stallone Blows Up YouTube, Shows Impressive Online Marketing Chops

Everyone's embracing YouTube these days, from Tennessee gubernatorial candidates to accidental local news stars to car companies.  And now even 80's action star Sylvester Stallone has embraced YouTube, by destroying it. I love clever twists on YouTube marketing like this—particular this kind where the player ...

Old Spice Man Takes All Internet Marketers To School

If you were browsing YouTube yesterday, you probably noticed some lag.  You might have even noticed some scary-looking (and Google-branded) 503 errors like I did.  Well, YouTube has officially acknowledged the issue and says they're working on it.  They didn't say what it was, of ...

IP Extremism In Action? - YouTube To Remove Hitler Memes

Sometimes the world just seems upside-down.  Case in point:  YouTube has begun the daunting task of removing all the clips of the movie Downfall (the now-infamous Hitler-getting-mad clip) due to a copyright claim from Constantin Films. That is exactly the opposite of what most online ...

2010 Video Marketing Quiz - Can You Guess Which Videos Performed Best?

Last year, EyeView launched a fun interactive quiz based on A/B testing data that was designed to test your video marketing instincts.  This year, they are at it again with a new quiz that will get you to think about how simple variations within implementation of website ...

"Get Seen" Offers Tips Every Online Video Marketer Can Follow

A great number of Internet marketing specialists will wade into the waters of literature and publish a book about how to succeed at one of the many marketing methods available online.  A large number of these people choose to fill their publications with common knowledge, ...

SES New York 2010 - The Year Video Takes Center Stage?

If you haven't already signed up for SES 2010 New York (that's "Search Engine Strategies 2010 New York" for the abbreviation-impaired), it's not too late.  The conference and expo hall start on March 23, with partnered training beginning on the 22nd.

Will John McCain's Surge Into Online Video Result In Victory?

ReelSEO's Grant Crowell reviews Senator John McCain's new user-generated video strategy on his website – the “video supporter wall” – being touted by his campaign as a key feature to winning re-election in the contested and heated Arizona Senate race. What lessons have been learned since their 2008 online video trouncing from team Obama?

How Sorenson Media Supports McCain’s New Video Campaign

ReelSEO's Grant Crowell interview the company behind Senator John McCain's new online video program – Sorenson Media's CEO and CTO Peter Csathy and Mike Flanders.

John McCain's New Website Video Campaign Strategy for 2010

ReelSEO's Grant Crowell interviews Corey Vale, Internet Marketing Director for the John McCain 2010 senate campaign, about their new user-generated video content feature – the “Video Supporter Wall.” Could 2010 be the year that political campaigns on the federal and state level finally kick it into high gear with online video?

Defamation and Libel In Online Video – How To Protect Yourself

Grant Crowell of ReelSEO answers this week's submitted legal video marketing question: Is it legal for someone to make a video to purposely ruin a company or person's business reputation? Learn how to best handle and protect yourself from defamatory online video, legally and professionally.