international Articles

International mostly means something (a company, language or organization) involving more than one country. The term international as a word means involvement of, interaction between or encompassing more than one nation, or generally beyond national boundaries. For example, international law, which is applied by more than one country and usually everywhere on Earth, and international language which is a language spoken by residents of more than one country.
In American English, “I...

HTML5 Video Codec War Explodes as MPEG-LA Openly Calls for VP8 Patent Claims

The HTML5 video codec war just exploded! MPEG-LA, who you will remember holds the H.264 patent pool, just invaded Googlonia with a call for patent claims on the VP8 video codec. You will remember that Apple is a member of the H.264 owners, along with ...

AOL Europe Picks Up GoViral, Online Video Service for $97M

AOL Europe (which sounds strange, America Online Europe), just picked up GoViral, an online branded video content provider over on this side of the pond, reported The Guardian. The company distributes branded video content guaranteeing audiences and user initiated video plays for advertisers on a ...

IAB Releases Online Video Marketing and Advertising Best Practices Guide

The International Advertising Bureau's Video Council UK (IABUK) has just recently set forth a new set of best practices in regards to online video marketing and video advertising for 2011. Since we tend to talk a lot about those things I figured you might all ...

Hulu's Domestic Disputes Leading to International Expansion?

Hulu, as far as I'm concerned, is in trouble. Their Hulu Plus service, which costs $7.99, is overpriced and still shows a ridiculous amount of ads and a limited amount of content. Their partners (and part-owners) like NBCU are making content deals outside of the ...

Online Video Moves: NetFlix Streams, FilmOn Fights, Broadcast Goes Mobile

Another quick look at some things going on in online video recently including broadcasters not online embracing online video but mobile video as well yet still struggling to find their exact place in the new age of digital media and trying desperately to maintain their ...

Online Video Summit 2010 - A Day In Amsterdam With Video

Amsterdam, once the financial center of the world, will for one day, December 7th 2010, be the center of online video (at least for the Netherlands) with the Online Video Summit 2010. More than a dozen experts will offer insight into online video and what ...

Online Video Moves: iAd Goes International, Youngsters Lead WebTV Revolution, Beyonce Banned

Ha ha suckers! We get iAd here...no wait, why is that cool? More ads is not what I need in my life. Steve Jobs announced that the UK and France will get iAd in December and then Ze Germans will get it in January. Whew, ...

C-level Executive Conversations: The Filter - Entertainment, Optimized

This is the first in a series of conversations ReelSEO will have with C-level officers of emerging companies in the rapidly expanding digital video arena.  We'll want to know what makes these leaders tick, what makes their business models special, what keeps them up at ...

Digital Video and The Global Village - How To Craft Your Video for International Audiences

Asia is home to 40% of the Earth's internet users and China alone has almost a third more people online than the US.  With the internet population growing at a greater rate in developing and emerging markets than in the West, the opportunities for marketers ...

Ad-Supported Vs Premium Subscription - A Delicately Balanced Ecosystem for Online Services

The IAB recently tapped McKinsey & Company to check into the value that users in Europe get from the free services they use. The services, which are ad-supported, offer a wide range of things like email, real-time communication, news, and networking and offer an extremely ...

The Sunday News Reel - External Edition - Week of 19-26 Sept, 2010

I've gone further this week and split the Sunday News Reel into two pieces. This External Edition will focus on news out in the world that we didn't write about here at ReelSEO. We'll probably never catch everything, so if we miss something, drop us ...

Legal Battle Brews Over Internet TV Re-broadcasting - What Are The Repercussions?

When the ivi launch press release crossed my desk, to say I was interested would be an understatement. For those that don't know ivi is an application that takes broadcast television, currently only from Seattle and New York, and streams it to your desktop, anywhere ...

Samsung Hooks Up with BlinkBox for UK Video-on-Demand on Internet TVs

So far this week from the IFA show in Berlin we have heard from Sony who is offering Music Unlimited (I am certain video will follow), and 3D video and tablet computers have dominated the scene. We have also heard from Apple this week and ...

International Video Production – Lessons Learned from Shooting Across Borders

We got the gig in Guatemala and landed the job in Johannesburg; so now what? There are many elements to think about before shooting video in a foreign country. Of course, there are the basic travel essentials: passport, wallet, plane tickets, and potentially a visa ...

Who Watches TV Ads In The UK? No One - But They All Remember Them

Alright, so the title on this one is a bit misleading, but taking a precursory look at some recent researchpublished by Deloitte on behalf of the Media Guardian Edinburgh International Television Festival, which takes place 27-29 August 2010, would lead one to draw that conclusion. ...