international Articles

International mostly means something (a company, language or organization) involving more than one country. The term international as a word means involvement of, interaction between or encompassing more than one nation, or generally beyond national boundaries. For example, international law, which is applied by more than one country and usually everywhere on Earth, and international language which is a language spoken by residents of more than one country.
In American English, “I...

Going Beyond ‘Content is King’ In the UK - Coca Cola and Peugeot Experiment with Social Video

The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to ...

Advertising is Major Concern for Online Video Consumers Internationally [Study]

Accenture recently did a study on Video Over Internet Consumers and there were some pretty interesting findings in the report. Today I'm going to look at perceived problems with online video from the consumer standpoint which had some pretty surprising stuff.

US Marketers See Big Opportunity for Online Video Advertising in Europe

comScore's recently published statistics for online video viewing and video ad exposure in the Europe reveals the biggest growth lies in video ad consumption in the UK  - 80% of online Brits saw an online video in January 2012: and of these 64 percent were ...

The Powerful KONY 2012 Video - What Can We Learn From It?

We generally think of YouTube as a place where we can find entertainment, education, how-tos, and so forth.  But its reach is so vast that it has been a place where Presidential candidates make their campaign videos available, where people cry out for help, and ...

YouTube Trends Reveals Top YouTube Videos Around The World

Lest we Americans forget, YouTube is a global enterprise.  We've seen in the past couple of years, but especially this year, how the film industry doesn't rely as much on domestic box office to measure its success anymore.  YouTube has been entering new territories and ...

The Online Video Explosion In Brazil Has Advertisers Paying Attention

Last week, Advertising Age published a piece about the growth of YouTube in Brazil. It's a stunning and rapid growth, and one that's getting the attention of advertisers from around the world. Combined with the recent moves in that market from Poptent and Netflix, it's ...

Warner Bros Signs Deal With LOVEFiLM For International Streaming

Warner Bros is continuing its big online video moves with a new partnership with LOVEFiLM, a leading European film subscription service, combining the benefits of DVD rental by post and, more recently, watching movies online via the LOVEFiLM Player. Something like the European Netflix.

Netflix Stock Drops 40% In One Day On Heels Of 800,000 Subscriber Loss

Yesterday, Netflix let the world know that they'd lost almost a million subscribers. Today, the shareholders reacted to that news the way that shareholders tend to react to terrible earnings news: they sold the stock. Netflix stock dropped a whopping 37% by only 9:39am Eastern ...

YouTube Space Lab: Space Experiment Competition For Teens

It's official.  YouTube is now officially going to outer space, with a competition geared towards students aged 14-18.  The competition involves kids sending in their ideas for experiments to be performed on the International Space Station.  Six regional winners will be selected to go to ...

So Long, Qwikster, We Barely Knew You

After a summer full of pratfalls and missteps, Netflix is on a roll lately, making good decision after good decision. First, they continued expansion into international markets like Latin America. For U.S. users, they've added tons of great new content deals for content like AMC's ...

Hulu Web Series The Confession To Go International With Sony

Back in May the popular Hulu web series The Confession, starring Kiefer Sutherland and John Hurt, got picked up for a movie deal from Image Entertainment.  Now comes the announcement that the series is getting international distribution courtesy of Sony Pictures Television.  The Confession will ...

Viral Video Chart: The Best Branded Viral Videos Of August 2011

August saw the triumphant return of some familiar faces to the global ads chart – only this time bigger and better. New, more ambitious commercials featuring the stars of some of the most successful campaigns of 2010 dominated August's top 20.

Netflix Launches Streaming Service To Latin America, Mexico, & The Caribbean

The push toward international customers in streaming online video continues. Last week we saw YouTube roll out its Movies service for streaming film rentals to Canada, and Hulu extended its service into Japan. And now Netflix is officially open for business in Mexico, Latin America, ...

Multilingual Video SEO: Go Global By Marketing Video In Multiple Languages

Trying to optimize your videos can be like an art-form at times, but what happens when you want to go global? With foreign language use online growing at phenomenal rates, more and more video producers—amateurs and professionals alike—are choosing to go multilingual. And it certainly makes ...

Global Video Ad Chart: The Best in Branded Viral Video for June 2011

It has been an action-packed month for branded viral video on the global ads chart. After the melancholic commercials and PSAs of May, the pace quickened and the mood lifted in June, with stunt driving, a lightsaber duel and even giant birds being fired out ...