interactive video Articles

The term interactive video usually refers to a technique used to blend interaction and linear film or video.
Since 2005, interactive video has increased online as the result a number of factors including:
Because users are often reluctant to pay for online content, it is perhaps unsurprising that many of the new online interactive videos (including all the examples given below) are either sponsored content or part of advertising campaigns. A number of these pieces of these have wo...

Christmas Day Interactive Video Ads 6x More Engaging Than Cyber Monday, Says Jivox

Christmas Day Interactive Video Ads 6x More Engaging Than Cyber Monday, Says Jivox

Interactive video ads was something I thought we would see a lot of in 2011 and, we did, just not up to the level I had expected. The major difference, to me, between TV ads and online is the interactivity that is possible and the …

Popcorn Framework Usage Surprises Even Its Creators

Popcorn Framework Usage Surprises Even Its Creators

Over the past few months, we have followed a couple of exciting new video applications for Popcorn.js, an HTML 5 framework for video.  It was introduced essentially through Wired in October, where documentary filmmakers were able to add interactive links in their films to provide …

Google Wishes Happy Holidays With Interactive Jingle Bells Logo Doodle

Google Wishes Happy Holidays With Interactive Jingle Bells Logo Doodle

Just in case you thought Google was going to call their holiday celebrations over with the "let it snow" feature on YouTube and Google search, they had at least one more trick up their sleeve: a custom holiday Google logo doodle that plays Jingle Bells. …

Follow Up With Mixpo On New Frameworks Interactive Ads

Follow Up With Mixpo On New Frameworks Interactive Ads

If you read my previous article about Mixpo's new interactive video ads, called Frameworks (formerly Project Matisse I'm told), you know I had some questions I thought might need some expansion to get a better grip. So I went straight to the source, Walter Harp, …

Google.pl Doodle An Interactive Video Tribute To Author Stanislaw Lem

Google.pl Doodle An Interactive Video Tribute To Author Stanislaw Lem

Most of our readers probably don't have much day-to-day reason to visit Google.pl–the Polish version of Google. And unless you speak Polish, are from Poland, or do business there… why would you need to visit? I'll tell you why: because Google has created a special …

SpotXchange Taps Innovid For Interactive PreRoll Video Advertising Campaigns

SpotXchange Taps Innovid For Interactive PreRoll Video Advertising Campaigns

Video advertising is quickly seeping into every aspect of online life, and why shouldn't it? With the new partnership between Innovid and SpotX, advertisers using the latter can use the iRoll Apps of the prior and create interactive and social video advertising campaigns out of …

Popcorn Framework Brings Interactive Video To The People’s Choice Awards

Popcorn Framework Brings Interactive Video To The Peoples Choice Awards

A few weeks ago, we discussed Mozilla's interactive video framework, Popcorn.js, an HTML5 application that will allow for content creators to provide context links and information to their videos.  It was test-driven with documentary films.  Now, with the support of content optimization company RAMP, and …

A List Of Online Video Contest Platforms

A List Of Online Video Contest Platforms

Online video contests are growing in popularity and complexity and are now far more savvy than the upload a YouTube video and get people to like it ,etc. A crop of online video contest platforms have sprung up and more are coming all the time. …

Interactive Mobile Video Ads – Tapjoy Offers Ad Choice & Real-Time Bidding

Interactive Mobile Video Ads   Tapjoy Offers Ad Choice & Real Time Bidding

Mobile video ads, ad choice, real-time bidding and interactive video ads on mobile? It's like, my visions of the future have come to pass! Tap your toes for Tapjoy, they seem to be on the verge of something as epic as that peanut butter and …

Orcs Must Die: YouTube Annotations & Interactive Video Marketing At Its Best

Orcs Must Die: YouTube Annotations & Interactive Video Marketing At Its Best

As many of you know, I am a gamer. I am proud of that fact because not only is it my hobby, but also my job as I am a video game journalist. But every once in a while something happens in that arena that …

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