interactive video Articles

The term interactive video usually refers to a technique used to blend interaction and linear film or video.
Since 2005, interactive video has increased online as the result a number of factors including:
Because users are often reluctant to pay for online content, it is perhaps unsurprising that many of the new online interactive videos (including all the examples given below) are either sponsored content or part of advertising campaigns. A number of these pieces of these have wo...

More TV [Content] Viewed on Computers Than on TV [Devices]

Wow, recent research from Price WaterHouse Cooper (Sterling, Draper...oh wait) states that people now watch more TV content on their computer than they do on their televisions. The cite that there is a 5-10% margin of error (thank you for the transparency) on the study ...

Michael Jackson To Create Crowdsourced Online Video From Beyond The Grave

With the success of films like Star Wars Uncut and, more recently, Life In A Day, the concept of crowdsourced film projects is gaining traction. The latest well-publicized video project seeking content assistance from fans and viewers comes from a pretty unlikely source: Michael Jackson. ...

5 Tips for Creating Effective Interactive & Clickable Videos

Clickable video poses exciting opportunities for the future of video. Video is projected to continue its dominance of web traffic, largely because it's a much more engaging and connected form of communication than written word. (Wait till my girlfriend reads that). The majority of the ...

HP Throws Big Brand Weight Behind Live Streaming Interactive Video

I'm a sucker for improvisational comedy.  Back in college, my roommates and I got hooked on the original Whose Line Is It Anyway, and when Drew Carey created an American version several years later (including several cast members from the British version), we were there ...

IAB Releases Online Video Marketing and Advertising Best Practices Guide

The International Advertising Bureau's Video Council UK (IABUK) has just recently set forth a new set of best practices in regards to online video marketing and video advertising for 2011. Since we tend to talk a lot about those things I figured you might all ...

Best Online Video Ad - Sesame Street's Interactive YouTube Marketing Experiment

Sesame Street has had a big year in the world of viral video.  They scored a home run with their Grover parody of the Old Spice Guy commercial.  Their Katy Perry song/skit went viral over the controversy of the show's censorship.  And they also scored ...

The Viral Future: What We Can Expect From Branded Video Advertising In 2011

Every website remotely related to online marketing has published a year-end list of the best videos of 2010--I even wrote one.  Most folks who wrote list articles like that just lumped all viral videos into the same pool, whether they were created by a brand ...

Weekly Web Video Industry News Reel - 18 Dec 2010 - The Brno Edition

It was a busy week here at ReelSEO. While Mark was away the mice played and wrote and watched a lot of video (some of them even Christmas related). The news still rolled as we get ready to wind down the year and so I'm ...

2011 Online Video Advertising Trends & Predictions - Part I - Branded, Interactive, and Mobile

I reached out to the biggest names in the online video advertising industry to get their replies to just a couple questions about what they believe 2011 will hold for online video advertising. The responses were so good and expansive that I decided to run ...

YuMe Expands Video Ad Offering, Interactivity

YuMe offers all manner of video advertising options from something as simple as a branded players and overlay banner ads on top of video to more interesting and interactive offerings. Today they announced three new in-stream video ad units: Lights Out, SideKick, and Expanded View.

The Sunday News Reel – Week of 25-31 October, 2010

Yep, another weekend has arrived and I've pulled my head out of Star Trek Online, video game news and some other things to give you something to read while you have your Sunday morning coffee. I have to tell you, working everyday, gets tiring and ...

AdMob Begins Running Interactive Video Ads On Android Devices

Google has begun integrating interactive video ads from their most recent acquisition, AdMob, into apps on Android phones.  Those of you with iPhones have probably already seen these ads, as they've been running on your device for some time now, but the rollout to Android ...

How To Overcome The Pitfalls of Interactive, Clickable Video

This past year, YouTube announced its more than 2 billion hits per day, a clear indication that online video viewership is increasing at an exponential rate. As such, marketing and advertising professionals are looking for new, innovative approaches to capture the mass audiences of consumers ...