interactive video Articles

The term interactive video usually refers to a technique used to blend interaction and linear film or video.
Since 2005, interactive video has increased online as the result a number of factors including:
Because users are often reluctant to pay for online content, it is perhaps unsurprising that many of the new online interactive videos (including all the examples given below) are either sponsored content or part of advertising campaigns. A number of these pieces of these have wo...

Google.pl Doodle An Interactive Video Tribute To Author Stanislaw Lem

Google.pl Doodle An Interactive Video Tribute To Author Stanislaw Lem

Most of our readers probably don't have much day-to-day reason to visit Google.pl–the Polish version of Google. And unless you speak Polish, are from Poland, or do business there… why would you need to visit? I'll tell you why: because Google has created a special …

SpotXchange Taps Innovid For Interactive PreRoll Video Advertising Campaigns

SpotXchange Taps Innovid For Interactive PreRoll Video Advertising Campaigns

Video advertising is quickly seeping into every aspect of online life, and why shouldn't it? With the new partnership between Innovid and SpotX, advertisers using the latter can use the iRoll Apps of the prior and create interactive and social video advertising campaigns out of …

Popcorn Framework Brings Interactive Video To The People’s Choice Awards

Popcorn Framework Brings Interactive Video To The Peoples Choice Awards

A few weeks ago, we discussed Mozilla's interactive video framework, Popcorn.js, an HTML5 application that will allow for content creators to provide context links and information to their videos.  It was test-driven with documentary films.  Now, with the support of content optimization company RAMP, and …

A List Of Online Video Contest Platforms

A List Of Online Video Contest Platforms

Online video contests are growing in popularity and complexity and are now far more savvy than the upload a YouTube video and get people to like it ,etc. A crop of online video contest platforms have sprung up and more are coming all the time. …

Interactive Mobile Video Ads – Tapjoy Offers Ad Choice & Real-Time Bidding

Interactive Mobile Video Ads   Tapjoy Offers Ad Choice & Real Time Bidding

Mobile video ads, ad choice, real-time bidding and interactive video ads on mobile? It's like, my visions of the future have come to pass! Tap your toes for Tapjoy, they seem to be on the verge of something as epic as that peanut butter and …

Orcs Must Die: YouTube Annotations & Interactive Video Marketing At Its Best

Orcs Must Die: YouTube Annotations & Interactive Video Marketing At Its Best

As many of you know, I am a gamer. I am proud of that fact because not only is it my hobby, but also my job as I am a video game journalist. But every once in a while something happens in that arena that …

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. …

New Offering from Auditude/Innovid Partnership Boosts Video Ad Engagement

New Offering from Auditude/Innovid Partnership Boosts Video Ad Engagement

Engagement is a key factor in online video advertising and Auditude and Innovid have teamed up to give you some extra punch in that regard. On the one hand, Auditude is all about video advertising and monetizing online premium video content. Meanwhile, Innovid is all …

Google Uses Interactive YouTube Video Game To Hype Nexus S

Google Uses Interactive YouTube Video Game To Hype Nexus S

I love when YouTube advertising content gets interactive. Granted, it's usually a large brand with deep pockets commissioning interactive videos, and not yet something the average amateur filmmaker can accomplish on their own, but they offer a glimpse of what online video's future might look …

Custom Interactive YouTube Channel Teases New J.K. Rowling Project “Pottermore”

Custom Interactive YouTube Channel Teases New J.K. Rowling Project Pottermore

Harry Potter author, J.K. Rowling, is about to launch something new. It's called "Pottermore," and unfortunately, I can't tell you any more than that. Not because I'd have to kill you, but because I don't know. Nobody does. While Rowling has apparently already stated that …

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