interactive video Articles

The term interactive video usually refers to a technique used to blend interaction and linear film or video.
Since 2005, interactive video has increased online as the result a number of factors including:
Because users are often reluctant to pay for online content, it is perhaps unsurprising that many of the new online interactive videos (including all the examples given below) are either sponsored content or part of advertising campaigns. A number of these pieces of these have wo...

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just …

Pac-12, Ooyala Team for Digital Sports Entertainment Network

Pac 12, Ooyala Team for Digital Sports Entertainment Network

Pac-12 Enterprises, the new content and media company of the Pac-12 Conference, and Ooyala, a venture-backed company that provides online video technology products and services, are working together to develop and deploy the Pac-12 Digital Network, the first sports entertainment network built from the ground …

Weekly Online Video News Round Up – Hard-Pressed for Time Edition

Weekly Online Video News Round Up   Hard Pressed for Time Edition

So, while you are reading this, I'm probably speeding across the country at some 700mph on my way to Los Angeles for E3 – the world's largest video game show. Still, I made some time to get this compiled so that you would have something …

Obama and Romney Missing Out on Online Video Voter Gold? Here’s 5 Video Tips for the Presidential Campaigns

Obama and Romney Missing Out on Online Video Voter Gold? Heres 5 Video Tips for the Presidential Campaigns

Nielsen put out a report last week that talked about presidential candidates and how they preferred TV for their advertising. That got me to thinking, with 178-180 million Americans watching online video, they might be missing the target audience. Nielsen reports that major presidential candidates …

Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers

Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers

Adap.tv has been, in my personalized video ad network rankings system, in third place for some time. However, that ranking really just looks at reach and frequency based on comScore monthly Video Metrix numbers. It doesn't take into account other things. If it ever comes …

SundaySky SmartVideo Gives Companies the Power to Really Connect with Consumers Through Video

SundaySky SmartVideo Gives Companies the Power to Really Connect with Consumers Through Video

I recently got some time with SundaySky's President and Chief Revenue Officer, Jim Dicso, to talk about their SmartVideo product which offers real-time personalized video to better engage and connect with consumers. It's an interesting product so I thought it best to get the info …

“Look Around” With The Red Hot Chili Peppers Interactive Music Video

Look Around With The Red Hot Chili Peppers Interactive Music Video

I wrote this morning about how the future of online video marketing can be glimpsed just by watching what the band OK Go is doing with video–creative, envelope-pushing, inventive, etc. Another way brands and companies are expanding the definition of what the "video experience" can …

The Weekly Online Video News Round Up – Future Edition

The Weekly Online Video News Round Up   Future Edition

The future of online video sometimes feels like it's only a day away, as major advancements and changes take place every week. This week's online video news round up has all kinds of stories about the future: imminent moves from YouTube on subscriptions and a …

Brainient Claims Interactive Video Ad Can Follow The Viewer Off Site

Brainient Claims Interactive Video Ad Can Follow The Viewer Off Site

It seems like every day I wake up, I'm reading about an ad company that had a very good 2011, has taken their company through another round of investing, and getting support from all sorts of venture capital.  UK-based Brainient has just raised $1.8 million …

How To Make Interactive Videos With YouTube Annotations – [Creator Tip #21]

How To Make Interactive Videos With YouTube Annotations   [Creator Tip #21]

This week we answer a viewer's question about how to make your videos interactive with pop-up videos, subscription links, clickable videos and such. First, create your video with whatever text, image, or video clip you want to be clickable in your video. Then, after it's …

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