instructional videos

facebook video ad formats 2016

Top 3 Facebook Video Ad Formats for 2016

Facebook video ads yield amazing results for creators and marketers who leverage the platform effectively, but which video ad formats are the most effective on the social network? We take a look at 3 of the most effective?
video marketing airline safety videos

Why Safety Videos are the New Video Marketing for Airline Brands

Airline safety videos have come a long way in the past few years. Not only are they are being used as a medium to define and differentiate the airline brands from each other, but also as a golden video marketing tool to reach as many potential customers as possible.
halloween content youtube brands losing out

Viewers LOVE Halloween, So Why Aren't More Brands Creating Video Content Around It?

Halloween should be the kind of event that brands jump on to create videos for, but out of the 80,000 YouTube channels who have uploaded Halloween content, only 1.3% belong to brands. With the average Halloween How-to video attracting around 18,000 views, how much longer can brands ignore this golden marketing opportunity?
red cross video campaign saving lives

How the British Red Cross is Using YouTube to Save Teenage Lives [Case Study]

When the British Red Cross wanted to reach as many teenagers as possible to teach them the benefits of learning first aid, they knew they had to create a campaign that would engage them from the start. So it reached out to some top UK YouTube creators to help. The results were very encouraging.
real time videos

How & When to Use Real-Time Videos for Your Company

Real time videos are a great medium for your corporate message, whether that's brand communication, employee training or product demos. We show you some examples of the ways in which your company can utilize real time video.

Market Yourself As A Consumer Watchdog With Online Video

ReelSEO's Grant Crowell interviews Dan Nessel, Marketing and Research director for PowerSupplements.com, on the special content and marketing opportunity with producing and promoting video online to serve as a consumer advocate and watchdog for one's own industry.

Screenflow 2.0 Improves Video Editing Features for Screencasting

Grant Crowell's podcast interview with Telestream's VP of Marketing Barbara Dehart on the new release of Screenflow 2.0 – the screen capturing software used for creating, editing and publishing as video file – on how the new version's enhancements will provide users with even better “business-quality video” than before.
common-craft

A Video SEO Case Study: Common Craft

Common Craft is a company specializing in creating "explanation" videos.  Most of their videos are pitched as an explanation of something "in plain English," an...