YouTube Analytics Articles

The Weekly Online Video News Round Up - Web TV Content Edition

This was one of the biggest weeks in history for technology-related news, as the world mourned the passing of Steve Jobs. There were also a huge number of stories with a direct impact on the Internet TV wars, as streaming services added new content and ...

How to Track Your Video With YouTube Insight Analytics: The YouTube Creator Playbook

In almost every section of YouTube Creator Playbook, they have provided a tip on using the audience tracking tool, YouTube Insight (YouTube Analytics).  Insight is YouTube's massive test audience, everyone who uses YouTube is represented in these statistics.  You can figure out the basic age of your ...

YouTube Insight HotSpots: Reviewing Viewer Attention for Entertainment & Informative Video

A holy grail story I know…What defines the perfect video? Video tastes are subjective, but what if I could show you statistical and empirical evidence that could help you in your discovery of the Holy Grail…er I mean the perfect video? There is a place I love ...

The Weekly Online Video News Round Up - Google Edition

Another week has flown by and, as usual, there was too much online video news to keep up with it all. Thankfully for you, we have created this weekly online video news round up, which collects the very best news stories, opinions, and tips from ...

YouTube Insight Analytics: Overview & Best Practices Guide

Effective video marketing campaigns must be analyzed by a series of metrics to determine whether the campaign was successful, or if it needs adjustment. Google's acquisition of YouTube brought in an advanced series of analytical tools called YouTube Insight. Most metrics required to determine the ...

Video Advertising With Google Made Easy With Google's Ad Innovations

Video advertising is evolving all the time, making it hard for many of us to keep up with the new programs, formats, and systems. A lot of businesses just don't realize how many options they have. So when I receive a link that tells me ...

YouTube Advertising Opportunities for Fun and Profit at SMX

This past Tuesday, I attended the SMX West Conference's "YouTube Ads for Fun and Profit" session where the speakers shared entertaining examples and marketing insights on how to effectively reach YouTube viewers with the multitude of advertising opportunities, and some tips for how to maximize ...

YouTube Re-Moves Public Video Insight Statistics

A while ago I wrote an article about how to interpret public YouTube statistics. It appears that in the last week or so that YouTube disabled this feature on their video pages. Videos now just have an enlarged view counter with no interactive features.

YouTube Promoted Videos 2.0 – A Look Into YouTube's Promoted Video Ads Program

ReelSEO's Grant Crowell and Mark Robertson interview Google Product Manager Jay Akkad, about today's public announcement of the expansion of their popular online video advertising program, Promoted Videos, and how it will great expand targeting, reach, tracking, performance, and monetization for search marketers and advertisers at large.

YouTube Marketing Tips for Partners: Engage The YouTube Community for Audience Growth

YouTube is wrapping up their wonderful "Tips for Partners" blog series, and I'm sad to see it winding down, because it's been fantastic.  Their last installment said the series would "run several weeks," but now it's ending after a total of four.  After covering a ...

How To Make Money On YouTube: Successful Stars Recommend Patience, Persistence, and Hard Work

ABC News has cracked the code on online video riches, and now they're sharing it with the world in a piece called Top YouTube Earners Share Their Strategies.  It's a great read (seriously) and contains insight gleaned from their interviews with several of the top ...

May 2010 Online Video Advertising Insights and Viewing Breakdown - ScanScout

Another month has come and gone and ScanScout has put out its report on the state of online video for May 2010. The report continues to provide some valuable information for those serving up videos as well as video advertising.

How To View and Analyze YouTube Statistics for Any Video

If you are an avid YouTube user, then you are likely already familiar with YouTube's video analytics functionality, YouTube Insight. YouTube Insight will provide you with information on how many people have viewed your video(s), what part of the world they are in, where views originated ...

13 Billion Videos On YouTube for 135.7 Million Viewers In April

My post last month about comScore's metrics got eaten by the ReelSEO gremlins and disappeared into the ether but I'm here again, this time hopefully my insightful commentary won't bend time/space and make the entire article disappear again (which must be what happened last time).

YouTube Expands Insights With Audience Break Down

YouTube really wants you to have the information you need to be successful and so they are giving away some interesting information in Insights for Audience.