YouTube Analytics Articles

YouTube AdSense Will No Longer Be Your Source for YouTube AdSense Earnings

YouTube made a rather strange announcement on the YouTube Creator Blog about AdSense. AdSense will no longer calculate your specific AdSense earnings anymore. Instead, all of your comprehensive reporting will occur under YouTube Analytics.

How Long Should a Video Be? Long Enough to Reach a Point

How long should a video be? Well, that reminds me of a story.  Last week, I spoke at SES London 2013 at a conference session entitled, "Keys to Success with B2B Video" and during a ClickZ express clinic entitled, Optimising Video for Maximum Visibility.” I ...

Social Snap: The Sharpest Social Media Analytics Tool in the Shed

We interviewed Nan Dawkins, founder and CEO of Social Snap, a service that measures unique metrics such as True Twitter Network Size, Average Engagement per Facebook Post, and Blog Comment to Post Ratio as well as YouTube Total Post Likes.

How To Outrank the Competition in YouTube Search [Reel Web #63]

Over the past couple of weeks, there have been a ton of changes at YouTube including a major change to their search algorithm, new annotations functionality, testing of a completely overhauled site design, and a lot of other stuff.  In this week's ReelWeb, we take ...

4 Ways to Evaluate Your Performance Beyond Video Views [Creator's Tip #61]

There are a couple of ways that you can gauge how effective and successful your online video content really is.  A lot of people focus on video views for that (we've debated the value in views before), but that may not be the best way ...

YouTube's Changes Search Algorithm to Rank Videos Based on Time-Watched

We all knew that YouTube was trying to get people to stay around on the site longer, and they were putting less emphasis on views with all the housecleaning a few months ago.  Several creators cried foul on the new YouTube, which saw their subscriber ...

5 Totally Dope YouTube Advertising Features (That Don't Exist Yet) - The YouTube Marketer's Wish List

YouTube has been pretty consistent about actively updating platform features and tools that make advertisers’ and content producers’ jobs easier. Recently, YouTube expanded custom thumbnails to more partners, enabled TrueView InStream for mobile, and gave partners the ability to swap out their usernames with their ...

3 Must-Know YouTube Measurement Tools for Brands: The YouTube Advertiser Playbook - Part 9

When you're a brand and you've turned to video for your advertising needs, you might like to know how exactly those videos are performing. Who are they reaching, how are they finding it, and are they enjoying it? Luckily, YouTube provides analytics, a load of ...

YouTube's Product Bulletin Reveals Interesting Feature for SEO, But What is IRDB? [Reel Web #45]

On this week's Reel Web we look at additional changes and updates YouTube has posted on their Partner Product Bulletin including linking to domains, your avatar positioning, default upload settings, and YouTube's involvement on Pinterest.  In addition, we discuss Neilsen Ratings interest in monitoring your ...

Why Does YouTube's Video View Counter Freeze at 301 Views? Mystery Solved...Sort Of

Hey, people who watch YouTube regularly can rejoice...the mystery of the riddle-wrapped-inside-an-enigma that is the frozen 301 view count on popular videos has been...somewhat revealed.  It looks like a combination of things have brought this 301 scourge upon us, and because YouTube is kind of ...

How to Leverage YouTube Statistics Tracking Tools: Interview with Socialblade [Creator's Tip #42]

For this week's Creator's Tip we're going to be taking a look at how third-party statistics tracking & measurement tools for YouTube can help you improve your content and marketing strategies. We interviewed Jason Urgo, who runs socialblade.com, a free tool for tracking YouTube stats. Jason offers ...

The YouTube Creator Playbook Gets An Update For YouTube Analytics

For those of you who have been keeping up with our coverage of the YouTube Creator Playbook, you should know that the November 2011 version is now out and its ultimate change is to the YouTube Insight section because now, that's called YouTube Analytics.  They ...

Did Latest Google Panda Update Really Improve YouTube Ranking?

According to Searchmetrics, YouTube.com was the biggest winner of the recent Google Panda Update, dubbed Panda 2.5.  Supposedly, this means the "SEO visibility of the domain" improved 10% on Sept. 28, 2011. But, before you do anything, you might want to take a look at ...

The Role Of Metadata In Video SEO, Part 1: The YouTube Creator Playbook

One of the great mysteries among those who don't work inside Google headquarters is how a search engine decides who the cool kids are on the Internet.  The top few links you get from a search engine are also going to be the ones that ...

The Weekly Online Video News Round Up - Web TV Content Edition

This was one of the biggest weeks in history for technology-related news, as the world mourned the passing of Steve Jobs. There were also a huge number of stories with a direct impact on the Internet TV wars, as streaming services added new content and ...