In this week's Creator's Tip, we take a deep dive into the new YouTube Creator Playbook for Brands, and focus on creating a video content marketing strategy. The right strategy will ensure you get the most from your video campaigns and from your target audience.
What are the mechanisms behind a viral video? JukinVideo opens up its YouTube analytics to help marketers and brands better understand the process of virality. They show ReelSEO just what it took for one video to attract 5 million views in 7 days.
YouTube Analytics already gives you many ways to slice and dice your video metrics but their new Group Analytics feature further segments that data based on video content, campaigns or any other criteria you chose. MCNs can also separate each channel for further insight.
If you are running a video marketing campaign, view counts are a very ineffective way to measure how well your video is doing, especially on YouTube. We take a look at two metrics that you should be measuring your video content against.
The 'Top Fans' feature in your YouTube Video Manager is very closely integrated with Google +, but did you know that your Top Fans G+ circle doesn't automatically update? We show you what to do so your biggest supporters don't lose out.
YouTube Analytics is a real playground full of data and fascinating reports and on this week's Creator's Tip, we take a deep dive into some of the comparison metrics you can access that may really surprise you. This kind of info will really help your video marketing strategy.
To be successful on YouTube you need to be active on YouTube and now, if your channel has more than 5,000 subscribers, you can see exactly who your top fans are and how they are engaging with you. Better still, the new Audience Analyzer feature tells you how active those fans are with their own channels so it makes it a perfect tool for outreach.
If you have a lot of video content on YouTube (or a lot of channels), you'll want to see how each video is performing for you in terms of views, engagement etc. Now, in a new feature, you can see compare your top videos against each other in terms of viewer location, time watched and % of video watched.
There are quite a few important steps a YouTube sports channel should take when uploading content. For instance, did you know that sports are a global phenomenon and should be maximized for overseas viewing? And that there should never be an off-season? Part 2 of the series.
YouTube made a rather strange announcement on the YouTube Creator Blog about AdSense. AdSense will no longer calculate your specific AdSense earnings anymore. Instead, all of your comprehensive reporting will occur under YouTube Analytics.