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Use A Video: Your Kickstarter Project Is 85 Percent More Likely to Be Funded [Study]

Use A Video: Your Kickstarter Project Is 85 Percent More Likely to Be Funded [Study]

Kickstarter projects that use a video are 85 percent more likely to get funded, according to a recent study by MWP. 44 percent of Kickstarter projects get funded, and of that group, the ones with video more often reach their funding goals.

Kittens Vs Bacon In Video Showdown: Because Why The Hell Not

Kittens Vs Bacon In Video Showdown: Because Why The Hell Not

Will the internet ever get tired of cats and bacon? Nothing is more likely to inspire a view, share or click than a genuinely originally or funny video about either. But just how much of a viral reach do they have? A new infographic from Marketo shows us.

8 Ways to Use User-Generated Video for Marketing [Infographic]

8 Ways to Use User Generated Video for Marketing [Infographic]

User generated video is gaining more and more ground in today’s marketing landscape. But what can YOU do with user generated video? Here are 8 ways to get you going, but first off all we take a look at the rise of “UGV”.

Which Video Marketing Metrics Matter? [Infographic]

Which Video Marketing Metrics Matter? [Infographic]

It's easy for marketers to get hung up on the amount of views a video gets, but there are perhaps even more important factors to look for when it comes to a successful video campaign. ReelSurfer has given us an infographic detailing what you should look for.

The Week In Video: Netflix, Jailbreaks And Glassholes

The Week In Video: Netflix, Jailbreaks And Glassholes

In our round up of the weekly news stories in online video we learn that Netflix now has more U.S. subscribers than HBO and how their new package aims for more family friendly subscription service. We are excited about the first Google Glass apps to be announced as well as wondering what took a hacker so long to jailbreak the device.

Rising Second Screen Engagement For iPlayer, UK TV Ads

Rising Second Screen Engagement For iPlayer, UK TV Ads

Second screen engagement in the UK continues to have a positive impact on the viewing public as they turn to their mobile and tablet devices, not only to watch on demand TV but to interact with brands that are pushing their social media presence via TV advertising.

The Week In Video: The Internet Is a Bad Mad Thing. Also, Psy

The Week In Video: The Internet Is a Bad Mad Thing. Also, Psy

In our weekly look back at the news in online video we cover the plans to go HTML5 from Netflix, how the American Family Association is up in arms over Kmart and how Psy has done something that we are all going to watch eventually, you know it.

Video Buffering and Interruptions Caused Major Headaches in 2012 [Infographic]

Video Buffering and Interruptions Caused Major Headaches in 2012 [Infographic]

Last month we talked about the $2.16 billion loss in revenue due to poor quality video. Now, Conviva has come out with an infographic to better illustrate the problem. Low quality video includes buffering, low bitrate causing poor resolution, and a slow-starting video.

The YouTube Advertiser Wish List: YouTube, Get On This (Part 3)

The YouTube Advertiser Wish List: YouTube, Get On This (Part 3)

After we talked about what we'd like YouTube to do for uploaders and viewers, now it's the advertisers' turn. What would they really want out of the YouTube experience if they could make wishes and get it to happen? Consider this Part 3 of The YouTube Wish List, in which we rub our magic lamps and hope the genie has YouTube skills.

Native Video Ads Outperform Pre-Roll Ads [Study]

Native Video Ads Outperform Pre Roll Ads [Study]

That pre-roll ad is not helping your brand, according to a new study by Sharethrough and Nielsen. Native ads, ads that conform to the publisher's page and seamlessly blend with the rest of the content and the overall look of the page.

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