China’s online population is over 600 million people, and the online video viewing population is more than all of America at 450 million. That’s expected to grow to 700 million in the next few years. Check out the info on the world’s largest online video viewing audience, China.
In a new report on the power of live-streamed video as a business tool, 78% of business executives surveyed confirmed that they did consider it effective, with 45% in upper management positions the most positive about the medium.
Did you know that 99% of Apple related content viewed on YouTube is created by individuals outside of the company? Earned Media is a powerful and effective marketing strategy and at last there is a tool that can help brands identify their most engaged fan base.
33% of Americans own a tablet these days and they are watching a lot of online video on them. Almost a third watch at least an hour a day on weekdays with 8% watching at least 4 hours over the weekend. Everyone seems to watch a video on their tablet when at home and 22% will use it to watch a video while commuting.
If you have gone to the trouble and expense of creating a great infographic, then consider turning that content into a motion graphics video that you can upload to your own site as well as to YouTube. We show you some good examples from those who have already done that.
Kickstarter projects that use a video are 85 percent more likely to get funded, according to a recent study by MWP. 44 percent of Kickstarter projects get funded, and of that group, the ones with video more often reach their funding goals.
Will the internet ever get tired of cats and bacon? Nothing is more likely to inspire a view, share or click than a genuinely originally or funny video about either. But just how much of a viral reach do they have? A new infographic from Marketo shows us.
User generated video is gaining more and more ground in today’s marketing landscape. But what can YOU do with user generated video? Here are 8 ways to get you going, but first off all we take a look at the rise of “UGV”.
It’s easy for marketers to get hung up on the amount of views a video gets, but there are perhaps even more important factors to look for when it comes to a successful video campaign. ReelSurfer has given us an infographic detailing what you should look for.
In our round up of the weekly news stories in online video we learn that Netflix now has more U.S. subscribers than HBO and how their new package aims for more family friendly subscription service. We are excited about the first Google Glass apps to be announced as well as wondering what took a hacker so long to jailbreak the device.