The 4th July celebrates independence from the Brits, and Unruly is joining in the fun by confirming the 100 most shared tea-themed videos of all time, It has also released an infographic featuring 10 famous – but hidden – internet memes in the Boston Tea Party scene. Can you find them all? Not to boast but we got all ten :-)
When using Google, not every query will trigger Universal Search Results, but a new study from Searchmetrics, states that 85% of search queries in the U.S. do, with video content now appearing for around 65% of user queries. No surprise that 54% of those video results are for YouTube videos.
YouTube has over one billion unique visitors each month, but it’s underutilized by brands. YouTube has been educating brands on a new content strategy framework called “Hero, Hub, Hygiene”, which outlines the types of videos the site recommends they create for their channel to grow organic viewership and subscribers. We take a look at a new cheat sheet for that strategy.
For the longest time, Facebook has been one of the go-to social media networks for brands to grow, and connect with, an audience who are receptive to their products or services. But, over the past few months, the organic reach that brands and other Facebook Page owners have has steadily declined to single figures. So how are brands faring on YouTube?
As millions of television fans were gearing up for the launch of Game of Thrones fourth season, the team at HootSuite was busy preparing an amazing video marketing campaign. Corporate attempts to capitalize on trendy media are hit-or-miss, and with a fandom as passionate and devoted as Game of Thrones, HootSuite had to tread lightly and get all the details right.
Google UK wanted to show that UK YouTube users weren’t an anti-social lot with no friends and no interactions online, but were actually pretty active and engaged. So, they teamed up with Ipsos and produced a nifty little infographic that gives the world some insight into British Internet habits.
Charts and graphs not your thing? Then you need to watch this video series from Shutterstock which gives you all the pertinent details on how awesome online video is doing. Sure there are some motion graphics and charts etc, but it’s not only demonstrating the power of online video, but also, because it’s Shutterstock, the range of stock footage you might find there. Well done one and all, but where’s the UK version?
FIFA World Cup 2014 is just a few months away, and a new survey reports, perhaps unsurprisingly, that nearly 50% of those that responded will watch the event via their smartphone or tablet. 59% will turn to their mobile device in order to watch as many matches as they can.
In a new report, 73% of consumers confirmed that they were more likely to buy a product or sign up for a service if they first watched a business video that explained the product to them. A staggering 96% said that video content was useful when making purchasing decisions online.
Social video is a massive marketing tool. But you might not be getting the most out of your campaigns or are at a loss on how to use it to continue to expand your customer engagement. Here are three quick tips to help you better use your social video presence and get your customers on board.