Did you know that 99% of Apple related content viewed on YouTube is created by individuals outside of the company? Earned Media is a powerful and effective marketing strategy and at last there is a tool that can help brands identify their most engaged fan base.
33% of Americans own a tablet these days and they are watching a lot of online video on them. Almost a third watch at least an hour a day on weekdays with 8% watching at least 4 hours over the weekend. Everyone seems to watch a video on their tablet when at home and 22% will use it to watch a video while commuting.
If you have gone to the trouble and expense of creating a great infographic, then consider turning that content into a motion graphics video that you can upload to your own site as well as to YouTube. We show you some good examples from those who have already done that.
Kickstarter projects that use a video are 85 percent more likely to get funded, according to a recent study by MWP. 44 percent of Kickstarter projects get funded, and of that group, the ones with video more often reach their funding goals.
Will the internet ever get tired of cats and bacon? Nothing is more likely to inspire a view, share or click than a genuinely originally or funny video about either. But just how much of a viral reach do they have? A new infographic from Marketo shows us.
User generated video is gaining more and more ground in today’s marketing landscape. But what can YOU do with user generated video? Here are 8 ways to get you going, but first off all we take a look at the rise of “UGV”.
It's easy for marketers to get hung up on the amount of views a video gets, but there are perhaps even more important factors to look for when it comes to a successful video campaign. ReelSurfer has given us an infographic detailing what you should look for.
In our round up of the weekly news stories in online video we learn that Netflix now has more U.S. subscribers than HBO and how their new package aims for more family friendly subscription service. We are excited about the first Google Glass apps to be announced as well as wondering what took a hacker so long to jailbreak the device.
Second screen engagement in the UK continues to have a positive impact on the viewing public as they turn to their mobile and tablet devices, not only to watch on demand TV but to interact with brands that are pushing their social media presence via TV advertising.
In our weekly look back at the news in online video we cover the plans to go HTML5 from Netflix, how the American Family Association is up in arms over Kmart and how Psy has done something that we are all going to watch eventually, you know it.
Last month we talked about the $2.16 billion loss in revenue due to poor quality video. Now, Conviva has come out with an infographic to better illustrate the problem. Low quality video includes buffering, low bitrate causing poor resolution, and a slow-starting video.
After we talked about what we'd like YouTube to do for uploaders and viewers, now it's the advertisers' turn. What would they really want out of the YouTube experience if they could make wishes and get it to happen? Consider this Part 3 of The YouTube Wish List, in which we rub our magic lamps and hope the genie has YouTube skills.
That pre-roll ad is not helping your brand, according to a new study by Sharethrough and Nielsen. Native ads, ads that conform to the publisher's page and seamlessly blend with the rest of the content and the overall look of the page.
A pretty neat infographic shows the top 10 countries outside of the U.S. in YouTube viewership, once again stressing that YouTube has a global presence and that being able to appeal to as many people as possible can only benefit your videos in the long run.
YouTube was founded on this day in 2005. It has become a cultural phenomenon and it gets bigger all the time, with so much video your head will explode. Our friends at Shorty Media have provided a handy infographic to detail all the milestones in YouTube's short history.