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April Fool's 2014: How The Fans on YouTube Got the Last Laugh

April Fools 2014: How The Fans on YouTube Got the Last Laugh

Brands have recognized April Fools as a yearly, can’t miss opportunity, to grab people’s attention in a unique, humorous way. But what were the biggest trends and success stories from every PR department's favorite day on the Internet? Let's review April Fool's 2014!

Exploring the New World of YouTube with Generation C

Exploring the New World of YouTube with Generation C

YouTube has altered the map of content, and social media marketing, and influencers, like Generation C, are right at the center of discovering new videos and sharing them with others. Marketers and brands need to understand the new model to be successful.

The Video Metrics That Matter. Hint: It's Not Views [Video]

The Video Metrics That Matter. Hint: Its Not Views [Video]

The final panel of the ReelSEO Video Marketing Summit was "Video Metrics that Matter and Tools I Wish I’d Created." There are some really cool tools out there for brands to really interact with their community. That is, if they decide to do YouTube the right way.

Three Tips To Help Your Video Gain Traction Online

Three Tips To Help Your Video Gain Traction Online

How do you get your video to gain some steam once you publish it? How do you get people to care? I mean, you know it's good...but how do you get others to feel the same way? It's all about finding influencers who have the same interests as you, and learning how to talk to them.

Video Success Is Like Success of the 'Old Days:' It's Not What You Know, It's Who You Know

Video Success Is Like Success of the Old Days: Its Not What You Know, Its Who You Know

Here we are again, to remind you that it's not just great content that gets your video shared. It's the ability to talk to others who might want to share your content. There are lots of great videos out there that don't get watched, and the reason they don't is that creators don't bother to do the additional work.

ZeFrank's Channel, As Dissected by vidIQ

ZeFranks Channel, As Dissected by vidIQ

We got to meet vidIQ's Rob Sandie and much of his team at the ReelSEO Video Marketing Summit and at VidCon. Sandie gave us a look at vidIQ's service, which measures your social engagement, tells you the best way to write a description, and all sorts of stats to sift through to make your video launches better.

Tubular Labs Pushes Their YouTube Real-Time Audience Dashboard Into Public Beta

Tubular Labs Pushes Their YouTube Real Time Audience Dashboard Into Public Beta

Tubular Labs just took their real-time audience dashboard out of beta today. It's a tool creators can use to find who their audience is and who creators should interact with in the best efforts to engage with their audience and generate more subscribers and viewers.

Schmooze Optimization 2: The Search for More B2B Video Success

Schmooze Optimization 2: The Search for More B2B Video Success

Tom Sawyer said it takes a lot of friends to whitewash a fence. Hillary Rodham Clinton says it takes a village to teach a child. And YouTube is saying it takes a genuine community to build a channel.  But, if you’re a B2B marketer, then ...

A Case Study in How to Release Your Short Film Online

A Case Study in How to Release Your Short Film Online

This week, Vimeo reprinted an article from Short of the Week creators Andrew Allen and Jason Sondhi called "How We Launched Our Film Online: The Thomas Beale Cipher."  These filmmakers wanted their film to be seen by a larger audience after 8 months of festivals, ...

How to Make Video Ad Campaigns Go Viral - A Behind the Scenes Look into the Viral Video Process [Case Study]

How to Make Video Ad Campaigns Go Viral   A Behind the Scenes Look into the Viral Video Process [Case Study]

A couple of months ago, ABC's "Nightline" did a piece on trying to get a video to go viral.  They hired ad agency and online viral video specialists Mekanism for the job: they would take reporter Dan Harris and a cat named George through a ...

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