One of the things that video marketers can do to generate content for their channel, or web site, is to interview people in their industry or niche. In this week’s Creator’s Tip, we discuss how to do this effectively.
How can you better manage your channel with the new YouTube Creator app for iOS? What are the 4 C’s to marketing start-ups with video? How can you use Tubular Labs to improve your YouTube channel? We answer these questions and more this week on ReelSEO TubeTalk: YouTube Video Marketing Tips.
VidCon 2014 is already gearing up to be a fantastic year for observing and hearing firsthand the stories of how to succeed as a brand in the current video ecosystem. Whether that be as a video brand like What’s Trending, and Rooster Teeth, or a company like OraBrush who is using online video to propel their products, VidCon is the place to learn about and apply successes from those who came first.
Of the 4 million daily tweets that include a YouTube link, only 15% include a mention of the creator. YouTubers are missing out on tweets from potential influencers because those tweets fail to include any reference to the channel or the creator. But now, users of Tubular Labs will receive instant notifications whenever their video is tweeted out by an influential Twitter account.
In this week’s Creator’s Tip, we discuss the top three influencers for video SEO on YouTube. We confirm the three biggest factors that effect how your videos perform in the search ranking results, and what that means for the content that you are creating.
Gaming walk-throughs are one of the most popular verticals on YouTube, but did you know that views of videos from independent creators vastly outnumbered those released by game publishers, even accounting for all paid promotions of those videos on YouTube? This ratio was remarkably consistent across the board, with earned media averaging 95% of all video game views. In other words, YouTube users watched fan-made videos over brand-made videos at a rate of 19 to 1!
For our viral video predictions this week we have a bunny eating raspberries, which is just about the cutest thing ever, Austria’s winning entry for Eurovision, a Digital Short from SNL, and a really horrifying clown prank. Enjoy!
Last year’s Video Marketing Summit was a tremendous success and as a result of the overwhelming demand from the attendees we’re meeting again this year to take our commitment to video marketing even further. The “Call for Speakers” is now open for the 2014 Reel Video Summit, which will be held July 24-25 at the Hotel Nikko in San Francisco.
Today, brands have access to more YouTube data than they can shake a stick at. The video ad campaign is the new focus group, and it may be time to change the way ads are created and distributed so that viewers actually engage more.
Is YouTube the world’s second largest search engine or the world’s second largest social media site? And what is Digital Transformation anyway? These, and other questions, will be addressed at the ÜberTube Brand Summit this week.