Topic - Online Video & independent video
Time for an SMB Video Portal?
One of the big stories from latest comScore Video Metrix press release is the emergence of the TV-show video portal, Hulu. According to Andrew Lipsman, comScore’s Director of Industry Analysis, Hulu’s rise in the charts speakes to a broader trend of marketing growth with professional-level video content. Will these trends also lead to a predicted next phase with video – the small-to-medium (SMB) business space?
Dailymotion Ranked as World’s Largest Independent Web Video Site
Dailymotion continues to be the most popular independent web video site globally, with over 38 million unique visitors worldwide, according to global Internet information provider comScore Media Metrix Data (October 2008). In addition, Dailymotion’s year to date monthly average of over 36 million unique visitors leads all independent online video web sites.
Will It Blend (for 50 bucks)? The ‘budget myth’ about a popular viral video campaign
One of the myths with viral video marketing perpetuated by both search marketing pundits and mainstream media is an example they give about a wildly successful viral video campaign, claiming it was done with only chump change, so anyone else with just their own creative strategy can do it, too – right? That ”budget myth” is Blendtec’s popular WillitBlend video campaign, which prompted one panelist at the Search Engine Strategies Chicago 2008 Conference to claim that “the cost to produce it was only $50!” Here’s the story on what the costs actually were, and how the budget myth got spread.
New – Dailymotion Subtitle Capabilities in Multiple Languages
DailyMotion call themselves the world’s largest independent video entertainment website (so does Metacafe). However, we have found out that they have just added the ability to put subtitles right into any videos you upload which might propel them into that position. The new feature allows uploading and input of subtitles directly from the video edit menu. Additionally, they support multiple languages as well.
Metacafe is the Leading Destination for Independent Online Video Content
Metacafe solidified its position as the world’s leading independent online video site with 37.1 million unique monthly viewers worldwide and 7.4 million unique monthly viewers in the U.S. during the month of August, as reported in the recently released comScore Media Metrix data. Worldwide, traffic to Metacafe in August grew 37.7% year-over-year, including an 8.7% increase over the previous month. This makes Metacafe the third-largest video site in the world overall.
IFC to Launch Web-Only Video Series Episodes
Again, our predictions for online video in 2008 included a prediction that we would begin to see more and more shows launched exclusively online . Here is the first announcement that follows that prediction:
Video – Revver $35 CPM on Select Videos
Revver, the Los Angeles-based video sharing/advertising network, is providing independent content creators up as much as $35 per thousand views of certain videos with strong advertising sponsorship appeal.Some videos get just $3.
