IAB Articles

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Video Ads Generate 3 Times The CPM of Banner Ads

More and more, publishers are turning to ad networks to monetize unsold inventory. In fact, the use of ad networks has surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the newly released "Digital Pricing Benchmarking Study." So, …

Pre-Roll Vs. Overlay – Both Video Ad Formats Are Effective

Break Media, the Internet's premier entertainment community for men, and Panache, the video advertising delivery-platform leader, today announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the Interactive Advertising Bureau (IAB) in May, 2008. …

Video Ads Vs. Traditional Banners – Measuring Effectiveness

I came across some interesting research from DoubleClick that compares the performance of online video advertisements (in-page video ads as opposed to in-stream video ads) with that of traditional, or image banner ads (GIFs & JPEGs).  More and more, I am seeing videos run by …

VAST – IAB Attempts To Standardize Video Ad Serving

Having settled on new video ad guidelines back in May, the Interactive Advertising Bureau (IAB) is now trying to establish a standard for video players.  The IAB has just released a Digital Video Ad Serving Template, dubbed VAST, which is designed to standardize communication protocols …

Spot Runner Overview – Cross-Media Video Marketing

Originally focused on providing affordable, high-quality television advertising solutions for local businesses, Spot Runner has quickly risen to become a comprehensive cross-media advertising solutions provider. They are currently the only company that I am aware of which provides a fully integrated advertising solution that includes …

IAB In-Stream Video Ad Metrics Definitions

The Interactive Advertising Bureau (IAB) today announced the release of "Digital Video In-Stream Ad Metrics Definitions.” Created by the IAB's Digital Video Committee, a group comprised of 145 leading interactive companies, these definitions are designed to improve the reporting of metrics for advertising agencies and …

Implications of New IAB Video Ad Guidelines

The IAB, Interactive Advertising Bureau, is an organization that helps the online advertising industry. It offers legal support, conducts research and develops industry standards. Recently it developed new standards and guidelines for online video advertising. The standards and guidelines for online video advertising are meant …

New In-Stream Advertising Guidelines From IAB

The Interactive Advertising Bureau (IAB) announced today that it has released a new set of guidelines for in-stream advertising.  The new guidelines are supposed to simplify and standardize in-stream video advertising.New guidelines can be found here. Thanks to OnlineVideoWatch for pointing this out to us.

Eyeblaster Is First To Meet New IAB Video Guidelines

Eyeblaster, the global leader in integrated digital marketing solutions, has successfully completed an independent audit by the Media Rating Council (MRC) against the Interactive Advertising Bureau's (IAB) Ad Impression Measurement Guidelines, making Eyeblaster the first to be accredited in the three major areas of online …

New Guidlines and Standards for Online Video Ads

The IAB (internet advertising bureau) announced this week that they are opening up their new Digital Video Format Guidelines for users in the industry to comment on.  The guidelines and best practices are meant to address the most widely used current in-stream ad products which …

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