IAB

Video Ads Generate 3 Times The CPM of Banner Ads

More and more, publishers are turning to ad networks to monetize unsold inventory. In fact, the use of ad networks has surged from 5% of total ad impressions s...

Implications of New IAB Video Ad Guidelines

The IAB, Interactive Advertising Bureau, is an organization that helps the online advertising industry. It offers legal support, conducts research and develops ...