IAB Articles

...

Online Video Advertising Revenue Grows At Record Pace – Up 31 Percent In First Half of 2010

Online Video Advertising Revenue Grows At Record Pace   Up 31 Percent In First Half of 2010

Internet Advertising revenues increased 11.3% overall for the first half of 2010 and digital video accounted for 5% or roughly $627 Million of the $12.1B for the period. The research, conducted by PwC for the IAB, doesn't fully breakout Digital Video, yet, and shows that …

Ad-Supported Vs Premium Subscription – A Delicately Balanced Ecosystem for Online Services

Ad Supported Vs Premium Subscription   A Delicately Balanced Ecosystem for Online Services

The IAB recently tapped McKinsey & Company to check into the value that users in Europe get from the free services they use. The services, which are ad-supported, offer a wide range of things like email, real-time communication, news, and networking and offer an extremely …

The Sunday News Reel – Week of 3-10 October, 2010

The Sunday News Reel   Week of 3 10 October, 2010

I'm back from my apparent slacking off last weekend (you do know that playing video games is my job right?!) This week, now that Mark has a new appreciation of the work one of these requires, we've gone back to combining it all into one …

The Future of Display Advertising Is Interactive, Social, and Customizable

The Future of Display Advertising Is Interactive, Social, and Customizable

Did you ever have that one friend that was always late to every party, but then when that friend finally arrived the party would change completely for the better?  Google is that friend, and the party is display advertising.

The Sunday News Reel – The Week in Review 12-18 Sept. 2010

The Sunday News Reel   The Week in Review 12 18 Sept. 2010

We know, you're all busy and don't have time to catch everything that was important this week. So we are going to bring you a weekly news round up. Of course being ReelSEO we have to put a Reel in the title. I thought up …

Adify Creates VAST Video Ad Network

Heh, that's one of my better titles right there. Plus, it's extremely accurate in both meanings. Adify has recently implemented a new VAST 2.0 network that spans the globe and expands their previous offerings.

2010 In-Stream Video Advertising Predictions – Interview With Google

Grant Crowell interviews Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association’s 7th Semiannual Interactive Marketing Survey, that in-stream video advertising will be “huge” in 2010, thanks to growing adoption by media sales agencies of Internet Advertising Bureau’s (IAB’s) development of video ad standards. Will this open up video ad serving to more businesses on the smaller scale?

Wow – Google Marries Video To Paid Search Ads

Okay, this is too cool. I've heard about this, but hadn't seen it live and in the wild until today.  While not entirely surprising, the fact that Google has added video to the paid search ads in their results is kind of a big deal.

How To Make Online Video Accessible To SMBs

In order for online video to become a completely viable marketing tool it needs to be accessible to all levels of business from sole proprietors all the way up to multinational corporations. There are far more SMBs than large corporations and that means there's a …

One Giant Leap for Online Video Advertising – Solidarity

It's recently been said that the recession is slowing the adoption of online video for marketing purposes. But it's not really the only reason. There are many other reasons that advertisers and marketers aren't jumping on the bandwagon and joining the online video 'revolution.' Here's …

↑ Top