IAB Articles

2010 In-Stream Video Advertising Predictions - Interview With Google

Grant Crowell interviews Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association's 7th Semiannual Interactive Marketing Survey, that in-stream video advertising will be “huge” in 2010, thanks to growing adoption by media sales agencies of Internet Advertising Bureau's (IAB's) development of video ad standards. Will this open up video ad serving to more businesses on the smaller scale?

Wow - Google Marries Video To Paid Search Ads

Okay, this is too cool. I've heard about this, but hadn't seen it live and in the wild until today.  While not entirely surprising, the fact that Google has added video to the paid search ads in their results is kind of a big deal.

How To Make Online Video Accessible To SMBs

In order for online video to become a completely viable marketing tool it needs to be accessible to all levels of business from sole proprietors all the way up to multinational corporations. There are far more SMBs than large corporations and that means there's a ...

One Giant Leap for Online Video Advertising - Solidarity

It's recently been said that the recession is slowing the adoption of online video for marketing purposes. But it's not really the only reason. There are many other reasons that advertisers and marketers aren't jumping on the bandwagon and joining the online video 'revolution.' Here's ...

Recession and State of Online Video Industry Limit Adoption

More amazingly obvious research has been done by someone. This time it's been shown that the recession is the direct cause of an emerging, not fully tested way of marketing your company and product not being rapidly adopted. I know, you're all shocked and appalled ...

Video Impact, Ad Tracking and More - Interview Tod Sacerdoti of BrightRoll

Brightroll, the video advertising network, recently announced their Video Impact program to track online video campaign impact on retail sales. When the announcement was made I was somewhat skeptical of the validity of the data as they chose Nielsen as the tracking firm. As a ...

IAB VPaid Guidelines - Video Player–Ad Interface Definition Guidelines

Recently the Interactive Advertising Bureau (IAB) has been working hard to set some guidelines for all sorts of online advertising, including now, video advertising and players. Last week they released their Video Player–Ad Interface Definition Guidelines (VPAID) which looks at simplifying the buying and selling ...

Unicorn and New Tier Video Streaming Deal

Hey, when it's good enough for the NHL and NFL, we need to pay attention. So when I found out that Unicorn Media, Inc. who supply cloud-based services did a deal with New Tier, Inc. to fully integrate its streaming video application for the company's ...

The Death of User-Generated Online Video Content?

AccuStream iMedia Research believes that the end of the user-generated content era is close at hand as outlined in their recent report Pro Online Video Views 1998–2012. Last year, they say, there was a 25% increase in prodfessionally produced content on the web. This content ...

IAB Focuses In On Long-Form Web Video Ad Standards

Underscoring the urgent need for advertising standards in the online video business, the Interactive Advertising Bureau is launching its first effort this week to develop best practices for ads in TV shows on the Web. The IAB effort centers on "long-form" Web programs, including full ...

IAB Releases New Video Player-Ad Interface Definitions Guidelines - VPAID

The Interactive Advertising Bureau (IAB) today announced the release for public comment of Video Player-Ad Interface Definitions Guidelines (VPAID). Today's announcement represents another important step in the IAB's infrastructure initiative that seeks to build a common language for buying, selling, creating and delivering digital video advertising. The ...

Internet Advertising Is Better Poised To Withstand Recession - Research

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11 percent increase over the same period in 2007. While double-digit annual growth continues, the quarter-to-quarter curve remains ...

Online Video Advertising CPM Rates - Currently A Bargain for Advertisers

We already know that online video advertising vs. traditional banner display advertising is 4-7 times more effective for advertisers. So it stands to reason that publishers should be able to generate more revenue, and they do. But advertisers can look at this as a bargain ...

Online Video Advertising Industry Report for Q3 2008

Online video ad network, LiveRail recently released a complete report of the online video advertising industry titled, "State Of The Industry Report for Q3 2008″. This exhaustive report (below) highlights both the growth of online video advertising as well as the challenges with online video ...

Video Ads Generate 3 Times The CPM of Banner Ads

More and more, publishers are turning to ad networks to monetize unsold inventory. In fact, the use of ad networks has surged from 5% of total ad impressions sold in 2006 to 30% in 2007, according to the newly released "Digital Pricing Benchmarking Study." So, ...